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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

As the glitz of Advertising Week NYC comes to a close and Oktoberfest kicks off, we thought we’d showcase a little campaign glamour of our own. This week’s ad picks represent icons of fashion, fragrance and luxury automobiles from around the globe. Country: Germany Advertiser: De Fragrance & Beauty Media Agency:...
ADOTAS -- We met up at ad:tech New York 2013 with Adam Weinroth, CMO of OneSpot, the breakthrough platform that marries content marketing with the power, data intelligence, and infrastructure of online advertising. OneSpot is one eight finalists in the ad:tech New York Startup Spotlight competition.
NEW YORK, NY and COLUMBIA, MO., November 1, 2013 (ADOTAS) -- EndlessTV, the leading mobile video distribution network, announced a partnership with Newsy, the independent provider of multisource mobile video news. Newsy content is featured in EndlessTV apps on both iOS and Android, including Endless News, Endless Sports, Endless...
Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video Innovid, the world’s leading video marketing platform, today announced the release of a report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” The report presents the...
ADOTAS -- 2013 was a watershed year for social video advertising. But what can we expect in the coming year? Sarah Wood (pictured below), COO of Unruly, offers her picks for the Top 10 Social Video Trends for 2014. 1. New tools will emerge to help...
This week’s ads are all about interactivity. Buy tickets to a new film, watch live poker, save for a new Chevy or covet a tricked-out phone – it’s all here. From basic expandable banners to innovative dynamic ads, this week’s selection shows how Sizmek features and formats make every...
ADOTAS -- Squarespace, the design-centric website publishing platform based in New York, is a first-time national advertiser during the Super Bowl this year. The 30-second spot was created in-house by Chief Creative Officer, David Lee, who was formerly the Worldwide Digital Executive Creative Director at TBWA Worldwide and directed...
ADOTAS -- "Can you hear me now? Good." Those six words started it all. Two major cell phone service providers are just now catching up with the comedic fire that Verizon started more than a decade ago. That irritating phone conversation From 2002 until 2011, the “Can you hear me now” guy...
ADOTAS -- Ready yourself, it's going to be a thrill-ride - with a week drenched in speed, daring and action. That's right, AdLand has set pulses racing this week, with Volvo Trucks teaming up with an action superstar and rally legend Ken Block back with another installment in his...
SAN FRANCISCO, February 11, 2014 (ADOTAS) – According to a recent survey, there are more than 920 million* websites on the Internet. More than 95% of these sites fail to follow Google’s recommendation to build and maintain one website that works across all devices, including desktop, tablets and smartphones. Moboom today...