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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

Consumers really take charge in this week’s standout ads, each of which delivers a highly interactive ad experience. Quiz McDonald’s about menu items and burger lore; become your favorite assassin, then sit back for the java of your choice brewed to order by Krups. And to think - we...
Videology released their Q3 2017 U.S. TV & Video Market At-A-Glance report. “Advanced Linear TV and Connected TV offer advertisers a wealth of opportunities for increased targeting and more accurate measurement,” said Mark McKee, EVP, Marketing & Sales, North America, Videology (pictured left). “It’s no surprise that we’re continuing to see these channels grow in our platform, and we...
NEW YORK, December 13, 2013 (ADOTAS) – Today, global video technology company Unruly announced a partnership with Duracell Powermat for its 2013 holiday campaign for the Powermat product line, a new innovative product that puts an end to phone battery anxiety. Duracell Powermat leveraged Unruly’s insights, video content creation...
ADOTAS -- We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions provide its customers with the technology and services they...
ADOTAS -- Taking a break from interviewing executives at ad:tech New York 2013, Adotas Editor Mike Daly talked with Allvoices about recent changes he’s seen in the advertising and tech industry and what to expect in the next five years.
ADOTAS -- Below, Unruly presents the top 10 short-form Halloween videos. Fun factoids: Tide's very successful Vine campaign accounts for 5 entries in the top 10. And the top 3 videos are from Instagram, while the rest of the top 10 are from Vine.
ADOTAS -- Synthesio has struck a major partnership with IBM that integrates their award-winning social media monitoring and engagement software into IBM Connections. This program, that will be utilized by all IBM employees worldwide and customers of IBM Connections, takes this social software platform to the...
ADOTAS – Diet Coke becomes a magical confidence-booster, futuristic robot horses sell Acura cars and zombies go underground. Yes, it's just another week in Adland. But which new ads have been setting the Viral Video Chart alight over the last seven days? Which ads have been the talk of the...
SAN FRANCISCO, Cal., July 2, 2014 (ADOTAS) — Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail. The companies did not disclose how much Facebook is paying for seven-year-old LiveRail. "What LiveRail ultimately offers is a complete advertising solution for video publishers," Facebook vice president...
ADOTAS – It's that time of year again in Adland. Brands are limbering up for one of the biggest advertising events of the year, the Super Bowl, which is now just over a week away. In this week's Friday round-up, we've got a fair few Super Bowl teasers for you,...