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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- SiteScout, the award-winning Toronto-based demand-side platform, has been acquired by ad-tech company Centro for nearly $40 million in cash and stock. According to a SiteScout spokesperson, the acquisition was completed with the intention of integrating SiteScout's technology directly into Centro's buying platform. The combination of the two under...
ADOTAS -- Once upon a time, and not so long ago, if you owned a small business, it was open to debate whether or not you should have a website.  It seems like such a silly issue now, doesn’t it? I have the feeling it won’t be long until the...
Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to...
ADOTAS -- Bob Regular, founder and CEO of Kitara Media, stopped by the press room to talk about ad:tech New York 2013 and his company's big announcement earlier in the day. Kitara Media is a digital media company bringing together video, display and mobile strategies to offer advertisers and publishers...
Videology released their Q3 2017 U.S. TV & Video Market At-A-Glance report. “Advanced Linear TV and Connected TV offer advertisers a wealth of opportunities for increased targeting and more accurate measurement,” said Mark McKee, EVP, Marketing & Sales, North America, Videology (pictured left). “It’s no surprise that we’re continuing to see these channels grow in our platform, and we...
As the glitz of Advertising Week NYC comes to a close and Oktoberfest kicks off, we thought we’d showcase a little campaign glamour of our own. This week’s ad picks represent icons of fashion, fragrance and luxury automobiles from around the globe. Country: Germany Advertiser: De Fragrance & Beauty Media Agency:...
ADOTAS -- "Can you hear me now? Good." Those six words started it all. Two major cell phone service providers are just now catching up with the comedic fire that Verizon started more than a decade ago. That irritating phone conversation From 2002 until 2011, the “Can you hear me now” guy...
ADOTAS -- Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative -- all through a Big Data lens. Zagorski has been at the forefront of digital...
ADOTAS -- Below, Unruly presents the top 10 short-form Halloween videos. Fun factoids: Tide's very successful Vine campaign accounts for 5 entries in the top 10. And the top 3 videos are from Instagram, while the rest of the top 10 are from Vine.
ADOTAS -- Call them the jokesters, the motivators, the ones in life you can depend on. With Father’s Day just around the corner, advertisers want us to remember just how important dads are in shaping the lives of their children. New campaigns for NASCAR, Fruit of the Loom and...