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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- Synthesio has struck a major partnership with IBM that integrates their award-winning social media monitoring and engagement software into IBM Connections. This program, that will be utilized by all IBM employees worldwide and customers of IBM Connections, takes this social software platform to the...
Today, BrightRoll announced global availability of advanced research and reporting through BrightRoll insights, which shows advertisers the full impact of their video advertising campaigns. Available via the company’s programmatic buying console, BrightRoll insights offers a rich view of campaign results in a fully customizable dashboard that highlights performance, audience...
It's 10 p.m. – do you know where your video content is? Traditional video syndication has left the web a veritable minefield for brands trying to find an audience for their videos. It's an archaic practice in an age where a reputable video appearing on an inappropriate website (or next...
MUNICH and SAN FRANCISCO, March 20, 2014 (ADOTAS) – Metaio today released the newest version of its free Junaio Augmented Reality Browser for Android and iOS devices with an updated user interface that features an all-new visualization of nearby points-of-interest (POIs). With Junaio it is now possible to access GPS...
Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to...
Decision. Decisions. This week’s ads are all about giving users fun and engaging options right in the ad experience. Choose your soul mate razor, for example, or your perfect hair color, your favorite superhero or your preferred treat to dunk in a glass of milk. Sizmek ads make these...
First impressions are sometimes the only impression.  Our ads this week don’t waste any time engaging users to unlock more details, information and experiences.  From treasure hunting on the History Channel to powering eco-friendly automobiles and offering beauty tips, these ads all grab your attention and offer up clever...
ADOTAS -- If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin,...
ADOTAS -- "Can you hear me now? Good." Those six words started it all. Two major cell phone service providers are just now catching up with the comedic fire that Verizon started more than a decade ago. That irritating phone conversation From 2002 until 2011, the “Can you hear me now” guy...
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