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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- Marketers take note, you're about to get a lesson in advertising. Featuring an incredible initiative from Durex, a short film from Wes Anderson and Kmart's new definition of Jingle Bells, this week's selection shows the most sharable content can come in all shapes and sizes. So spit out your gum, sit...
ADOTAS -- Sales & marketing veteran Jeff Davis talked with us at ad:tech 2013 about all the things he had to unlearn from his 20-plus years at Procter & Gamble when he decided to head up Orabrush. Earlier today, in his ad:tech session, "B2C Video Marketing: The Key Driver to...
ADOTAS -- Marketers today are apparently very high on hashtags. This ubiquitous symbol made popular by Twitter has quickly become a staple in commercials and online campaigns as a way to inject a bit of social engagement into the mix. But while hashtag usage has hit an all-time high,...
ADOTAS -- Digital ad technology platform Magnetic has acquired Cognitive Match, a dynamic creative optimization and site retargeting provider. The combined solution gives marketers the ability to apply the power of Magnetic's search data to dynamic creative. According to a spokesperson, Magnetic, led by CEO James Green (pictured), and Cognitive...
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, today announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s...
ADOTAS -- Just as ad:tech 2013 was drawing to a close, Jim Harvey, SVP Advertising for Appia, stopped by for what would be our final interview of the conference. Appia is the leading mobile user acquisition network, delivering mobile app downloads to over 1 billion users across more than 200...
ADOTAS – Venture capitalist and viral marketing pioneer Tim Draper (above) sure isn’t resting on his laurels these days. As if his phenomenal success in building one of the most recognized VCs in the world wasn’t enough, the Silicon Valley businessman is now spearheading a movement to divide up...
It's 10 p.m. – do you know where your video content is? Traditional video syndication has left the web a veritable minefield for brands trying to find an audience for their videos. It's an archaic practice in an age where a reputable video appearing on an inappropriate website (or next...
SAN FRANCISCO, Cal., July 2, 2014 (ADOTAS) — Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail. The companies did not disclose how much Facebook is paying for seven-year-old LiveRail. "What LiveRail ultimately offers is a complete advertising solution for video publishers," Facebook vice president...
Consumers really take charge in this week’s standout ads, each of which delivers a highly interactive ad experience. Quiz McDonald’s about menu items and burger lore; become your favorite assassin, then sit back for the java of your choice brewed to order by Krups. And to think - we...