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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

Decision. Decisions. This week’s ads are all about giving users fun and engaging options right in the ad experience. Choose your soul mate razor, for example, or your perfect hair color, your favorite superhero or your preferred treat to dunk in a glass of milk. Sizmek ads make these...
ADOTAS -- If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin,...
ADOTAS -- Video correspondent Mari White recently interviewed Matt Sauls, VP of Operations at SiteScout, a leading self-serve platform for programmatic ad buying on desktop, mobile and video. SiteScout offers transparent reporting and real-time control to deliver unparalleled performance for brands, marketers and agencies. With a low minimum deposit, and...
ADOTAS -- Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative -- all through a Big Data lens. Zagorski has been at the forefront of digital...
ADOTAS – Professor Stephen Hawking gives tips on how England can win the World Cup, Opel hypnotizes car drivers and Shakira is music to the ears of advertisers. Yep, it's just another week in AdLand. So which ads have been setting the web alight over the last seven days? Here...
Ready for an emotional roller coaster? This week’s ads take you from thrills to chills to the comforts of home, showcasing the various kinds of emotional connections you can make with the magic of rich media. WBPI’s film release is all about mayhem, while Universal’s delivers terror on the creepy...
AMSTERDAM and WASHINGTON, D.C, June 3, 2014 (ADOTAS) – Online video news network Zoomin.TV announced today an exclusive license agreement with The Washington Post for the content of its digital video channel, PostTV. The partnership makes Zoomin.TV the first and only digital platform in Europe and Latin America that...
ADOTAS -- We chatted on Day 2 of ad:tech New York with Pete Gombert, CEO of Balihoo, who had earlier hosted the panel, “It’s a Local World, Let’s Scale It." Balihoo is a  premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing...
ADOTAS -- At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote -- all 2:30 of it, including the Rube Goldberg thingamajiggy...
ADOTAS -- Digital ad technology platform Magnetic has acquired Cognitive Match, a dynamic creative optimization and site retargeting provider. The combined solution gives marketers the ability to apply the power of Magnetic's search data to dynamic creative. According to a spokesperson, Magnetic, led by CEO James Green (pictured), and Cognitive...