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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS – It's been a big week in AdLand, with a lot of impressive content to kick off the new year. Luckily, we've sifted through to find the top five ads of the week for your viewing pleasure, and this week's round-up is all about family (aww). Read on for...
ADOTAS -- Ads may soon be illuminated right before your eyes. You may have caught my recent piece about the advertising potential and limitations of Google’s recently awarded patent for ‘pay-per-gaze’ advertising for Glass. As background for that story, I spoke with Rob Rusher (pictured), principal consultant and founder...
ADOTAS -- You work in the ad-tech field, which means you are likely young, smart and hip. But if you were asked to carve the family Thanksgiving turkey, would you be honored and approach the task with confidence, or would you be paralyzed with fear?
ADOTAS -- While at ad:tech New York 2013 interviewed Sebastiaan Verhaar, Sales Director Target Content at Equinix, the world's largest IBX data center & colocation provider. Target Content Accounts focuses on the on the key magnet content companies within digital media, digital advertising and online gaming. Equinix enables these companies...
ADOTAS -- We recently sat down for an interview with Michael Batalha (pictured), president of Emercury, an email marketing company that provides its clients with the ability to increase leads, build stronger relationships, and increase visibility and awareness, resulting in increased sales. Among the company's products is Admailr, a proprietary...
NEW YORK, January 23, 2014 (ADOTAS) — Volkswagen is the most shared Super Bowl brand of all time, according to data released by marketing tech platform Unruly today. The auto manufacturer’s ads have attracted more online shares across the social web* than any...
ADOTAS -- 2013 was a watershed year for social video advertising. But what can we expect in the coming year? Sarah Wood (pictured below), COO of Unruly, offers her picks for the Top 10 Social Video Trends for 2014. 1. New tools will emerge to help...
ADOTAS -- We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions provide its customers with the technology and services they...

Video: What Does The Data Say?

ADOTAS -- It's somewhat heartening to know that ours is not the only office that's been infected by the highly contagious virus that is "The Fox (What Does the Fox Say?)" Indeed, the folks over at BlueKai have taken their obsession with 2013's most tenacious brain/ear/eye worm to a...
ADOTAS -- Adotas correspondent Mari White recently chatted with Matt Keiser (pictured), CEO of email advertising company LiveIntent, about ad-tech industry trends. In this segment, Matt explains how the hash of an email address can be used to establish a user's cross-channel identity.