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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS – We’ve all probably heard some of the crazy stats that tell the story of YouTube’s meteoric rise and global impact on society. Just in case you haven’t seen the latest numbers, or if you’re hoping to impress folks at an upcoming cocktail party, here are the most...
ADOTAS -- For our first video Q&A from ad:tech New York 2013, we chatted with Peter Vogel (pictured), co-founder and CEO of Plink, an online-to-offline loyalty program that rewards members for dining and shopping at their favorite restaurants and stores. Plink members can currently earn rewards at more than 35,000 restaurant...
ADOTAS -- We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions provide its customers with the technology and services...
Adap.tv President Toby Gabriner issued the company's fourth-quarter "State of the Online Video Industry Report" yesterday (see above). The survey received responses from more than 700 industry professionals spanning advertisers, publishers and brands (a 17 percent increase when compared with the last study, released...
ADOTAS — AOL has partnered withMinteye to streamline the videoadvertising experience for consumers. Minteye has created a new ad unit in which once a user interacts with the image, it presents the option to bypass pre-roll ads and skip to the video content. AOL is the first major publishing partner to...
ADOTAS -- Squarespace, the design-centric website publishing platform based in New York, is a first-time national advertiser during the Super Bowl this year. The 30-second spot was created in-house by Chief Creative Officer, David Lee, who was formerly the Worldwide Digital Executive Creative Director at TBWA Worldwide and directed...
ADOTAS – Last year, experts warned brands planning to advertise in the Super Bowl that they need to be prepared for traffic spikes to their websites, especially after airing interactive ads. Unfortunately, Coca Cola did not heed the advice, which created frustration with a mobile website that simply would...
ADOTAS – It's been a big week in AdLand, with a lot of impressive content to kick off the new year. Luckily, we've sifted through to find the top five ads of the week for your viewing pleasure, and this week's round-up is all about family (aww). Read on for...
SEOUL and SAN FRANCISCO, April 28, 2014 (ADOTAS) – Shakr Media, the company reimagining everything to video, is ready to rev up local auto dealer advertisements. The company today announced that it added nearly a dozen video advertising styles for auto dealers to its drag-and-drop simple video creation solution. "Auto...
ADOTAS -- Taking a break from interviewing executives at ad:tech New York 2013, Adotas Editor Mike Daly talked with Allvoices about recent changes he’s seen in the advertising and tech industry and what to expect in the next five years.