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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

We’ve assembled a few enticing seasonal treats in this week’s ad selections! Whether your perfect holiday celebration entails sparkling gifts, glam soirees or glacial adventures, our ads of the week will make your season bright. Happy holidays! Country: Canada Advertiser: American Express Media Agency: Ogilvy Publisher: MSN Canada Built Using: Sizmek Workshop Link to Ad:...
Now that the gift-giving season is over, these ads invite us to give ourselves a treat for a change. Escape into a fairy-tale fantasy at the theatre, fly to a getaway destination, get your skin into springtime shape or gift yourself with something truly indulgent, this week’s featured ads...
ADOTAS -- As we reported earlier this week, Facebook revealed its plans for a mobile ad network at its “F8″ developer conference in San Francisco today. To kick off the conference, founder/CEO Mark Zuckerberg and company announced more than a dozen new developer products, including: Audience Network: Developers now have a new way...
Everyone is talking about Monty the Penguin. Yesterday, John Lewis unveiled its latest festive advert "Monty's Christmas", featuring a young boy and what appears to be his pet penguin playing together in the lead up to Christmas Day to tune of a cover of John Lennon’s “Real Love.”After the success of...
Meredith Video Studios,producer the Emmy Award-nominated nationally syndicated daily women’s lifestyle television program The Better Show, announced today that it will be partnering with Women of the Vine, an alliance of leading women vintners worldwide, to create a series of special branded entertainment segments focused on enjoying and sharing...
To help you shake the winter blahs, we hunted down the edgiest, funkiest and freshest ad formats and concepts for this week’s picks. BMW breaks out the Bubble, NYTimes transports us to exotic travel destinations for 36 hours, McDonald’s debuts Wasabi Boy, and as for what’s coming to a...
Today, BrightRoll announced global availability of advanced research and reporting through BrightRoll insights, which shows advertisers the full impact of their video advertising campaigns. Available via the company’s programmatic buying console, BrightRoll insights offers a rich view of campaign results in a fully customizable dashboard that highlights performance, audience...
Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to...
SAN FRANCISCO, Cal., July 2, 2014 (ADOTAS) — Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail. The companies did not disclose how much Facebook is paying for seven-year-old LiveRail. "What LiveRail ultimately offers is a complete advertising solution for video publishers," Facebook vice president...
Decision. Decisions. This week’s ads are all about giving users fun and engaging options right in the ad experience. Choose your soul mate razor, for example, or your perfect hair color, your favorite superhero or your preferred treat to dunk in a glass of milk. Sizmek ads make these...