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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

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ADOTAS -- We chatted on Day 2 of ad:tech New York with Pete Gombert, CEO of Balihoo, who had earlier hosted the panel, “It’s a Local World, Let’s Scale It." Balihoo is a  premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing...
ADOTAS – Ad dollars are flowing downstream from television to online digital video and brands are clearly embracing the trend. Forrester reported that video ad spend surpassed $3.6 billion in the U.S. alone last year, with 68% of online adults across the country having watched some form of online...
ADOTAS -- Synthesio has struck a major partnership with IBM that integrates their award-winning social media monitoring and engagement software into IBM Connections. This program, that will be utilized by all IBM employees worldwide and customers of IBM Connections, takes this social software platform to the...
Today, BrightRoll announced global availability of advanced research and reporting through BrightRoll insights, which shows advertisers the full impact of their video advertising campaigns. Available via the company’s programmatic buying console, BrightRoll insights offers a rich view of campaign results in a fully customizable dashboard that highlights performance, audience...
ADOTAS – Professor Stephen Hawking gives tips on how England can win the World Cup, Opel hypnotizes car drivers and Shakira is music to the ears of advertisers. Yep, it's just another week in AdLand. So which ads have been setting the web alight over the last seven days? Here...
Meredith Video Studios,producer the Emmy Award-nominated nationally syndicated daily women’s lifestyle television program The Better Show, announced today that it will be partnering with Women of the Vine, an alliance of leading women vintners worldwide, to create a series of special branded entertainment segments focused on enjoying and sharing...
ADOTAS -- Once upon a time, and not so long ago, if you owned a small business, it was open to debate whether or not you should have a website.  It seems like such a silly issue now, doesn’t it? I have the feeling it won’t be long until the...
Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to...
ADOTAS -- People are interviewed for a fake job, an unsung hero becomes the talk of the web and the U.S. embraces soccer. Yes, it's just another crazy week in AdLand. But which ads have been setting the web alight over the last seven days? Which commercials have got...