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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

New film premieres, new games and new opportunities – our ads of the week launch us into the winter months with fresh ideas and fun, keeping the doldrums at bay. Get inspired by the diverse ways these advertisers use expandables and features like data capture and Skype integration to...
Motorbiking across ice floes, saving humanity from self-destruction, flying bullets and fiery explosions – there’s a lot of adrenalin pumping through our super-creative, super-interactive ads this week. After the high-speed intensity of our ad picks from NBC, CW and Hero, you’ll probably want to curl up with a McDonald’s...
Today, BrightRoll announced global availability of advanced research and reporting through BrightRoll insights, which shows advertisers the full impact of their video advertising campaigns. Available via the company’s programmatic buying console, BrightRoll insights offers a rich view of campaign results in a fully customizable dashboard that highlights performance, audience...
Adap.tv President Toby Gabriner issued the company's fourth-quarter "State of the Online Video Industry Report" yesterday (see above). The survey received responses from more than 700 industry professionals spanning advertisers, publishers and brands (a 17 percent increase when compared with the last study, released...
adidas recently worked with iProspect to leverage mobile's power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales on the homepage.