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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- Cannes Lions is underway. The International Festival of Creativity kicked off in Cannes, France on Sunday, June 16, boasting a lineup featuring the likes of Sean Combs, Vivienne Westwood, Lou Reed, Sir Alan Parker, Annie Leibovitz, Jack Black, Jimmy Wales, Lee Clow, Rem Koolhaas and many more. Day...
ADOTAS -- It's an opportunity for progressive retailers to connect in a more relevant manner to a new generation of shopper. Consumer attitudes about holiday retail are segmenting by age: Millennials feel manipulated; older segments feel like it's how the game is played. Holiday retail tactics are not sitting...
ADOTAS -- We are seeing a massive change in video consumption behaviors. Users are consuming more content online via a variety of non-traditional channels (smartphones, tablets, IPTV, etc.). As consumption patterns shift, short form content is one of the main ways viewers are currently consuming online content. This kind...