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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions provide its customers with the technology and services...
ADOTAS — AOL has partnered withMinteye to streamline the videoadvertising experience for consumers. Minteye has created a new ad unit in which once a user interacts with the image, it presents the option to bypass pre-roll ads and skip to the video content. AOL is the first major publishing partner to...
Maxifier CEO Jonathon Shaevitz is interviewed by Adotas editor Mike Daly ad ad:tech NY 2012.
ADOTAS -- Marketers today are apparently very high on hashtags. This ubiquitous symbol made popular by Twitter has quickly become a staple in commercials and online campaigns as a way to inject a bit of social engagement into the mix. But while hashtag usage has hit an all-time high,...
ADOTAS -- We've just passed the halfway point of Q4 2013, and not surprisingly, industry leaders have already begun to look ahead. Among the first to offer his predictions for the coming year is Bob Lord, who took the leap 4 months ago from the agency side at Razorfish...
ADOTAS -- 2013 was a watershed year for social video advertising. But what can we expect in the coming year? Sarah Wood (pictured below), COO of Unruly, offers her picks for the Top 10 Social Video Trends for 2014. 1. New tools will emerge to help...
More than 58% of video plays globally – a record – occurred on mobile devices in the third quarter of 2017, per the Q3 2017 Global Video Index released by Ooyala, a provider of software and services that simplify the complexity of producing, streaming and monetizing video. This represents the sixth...
ADOTAS -- Cats sing '80s classics, Pharrell Williams surprises a princess and a middle-aged German man bathes in muesli. Yes, it's just another week in Adland. 5. SOS Mayday,“Would you give your jacket to Johannes?” Advertising based around hidden cameras is usually obsessed with...
ADOTAS -- Video correspondent Mari White recently interviewed Matt Sauls, VP of Operations at SiteScout, a leading self-serve platform for programmatic ad buying on desktop, mobile and video. SiteScout offers transparent reporting and real-time control to deliver unparalleled performance for brands, marketers and agencies. With a low minimum deposit, and...
New film premieres, new games and new opportunities – our ads of the week launch us into the winter months with fresh ideas and fun, keeping the doldrums at bay. Get inspired by the diverse ways these advertisers use expandables and features like data capture and Skype integration to...