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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS –Google Glass goes on a trip to India, Chile's World Cup Squad uses scare tactics and the European Elections get their social video moment. Yep, it's just another week in AdLand. But which ads have been setting the web alight over the last seven days? Here are our five...
ADOTAS -- Ads may soon be illuminated right before your eyes. You may have caught my recent piece about the advertising potential and limitations of Google’s recently awarded patent for ‘pay-per-gaze’ advertising for Glass. As background for that story, I spoke with Rob Rusher (pictured), principal consultant and founder...
ADOTAS – Ad dollars are flowing downstream from television to online digital video and brands are clearly embracing the trend. Forrester reported that video ad spend surpassed $3.6 billion in the U.S. alone last year, with 68% of online adults across the country having watched some form of online...
ADOTAS -- As part of Visible Measures' series on "Innovators in Video," Mike Sheehan (pictured), chairman of Hill Holliday, discusses the core of storytelling and what it means to be a storyteller in today's digital age. For more info visit visiblemeasures.com.
ADOTAS -- Adotas correspondent Mari White recently chatted with Matt Keiser (pictured), CEO of email advertising company LiveIntent, about ad-tech industry trends. In this segment, Matt discusses how recent changes Google has made to Gmail and how they have been beneficial to companies like his.

Video: What Does The Data Say?

ADOTAS -- It's somewhat heartening to know that ours is not the only office that's been infected by the highly contagious virus that is "The Fox (What Does the Fox Say?)" Indeed, the folks over at BlueKai have taken their obsession with 2013's most tenacious brain/ear/eye worm to a...
ADOTAS – Professor Stephen Hawking gives tips on how England can win the World Cup, Opel hypnotizes car drivers and Shakira is music to the ears of advertisers. Yep, it's just another week in AdLand. So which ads have been setting the web alight over the last seven days? Here...
SAN FRANCISCO, February 11, 2014 (ADOTAS) – According to a recent survey, there are more than 920 million* websites on the Internet. More than 95% of these sites fail to follow Google’s recommendation to build and maintain one website that works across all devices, including desktop, tablets and smartphones. Moboom today...
ADOTAS -- Digital ad technology platform Magnetic has acquired Cognitive Match, a dynamic creative optimization and site retargeting provider. The combined solution gives marketers the ability to apply the power of Magnetic's search data to dynamic creative. According to a spokesperson, Magnetic, led by CEO James Green (pictured), and Cognitive...