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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

NEW YORK, NY and COLUMBIA, MO., November 1, 2013 (ADOTAS) -- EndlessTV, the leading mobile video distribution network, announced a partnership with Newsy, the independent provider of multisource mobile video news. Newsy content is featured in EndlessTV apps on both iOS and Android, including Endless News, Endless Sports, Endless...
LOS ANGELES, October 9, 2013 (ADOTAS) -- Evolve Media’s SpringBoard Video, a video technology platform and solutions company, announced today the newest component to its social video offering: the 3D Out-of-Player product. This first to market, proprietary ad unit enhances standard video ads by adding 3D features while also...
NEW YORK, December 13, 2013 (ADOTAS) – Today, global video technology company Unruly announced a partnership with Duracell Powermat for its 2013 holiday campaign for the Powermat product line, a new innovative product that puts an end to phone battery anxiety. Duracell Powermat leveraged Unruly’s insights, video content creation...
adidas recently worked with iProspect to leverage mobile's power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales on the homepage.
ADOTAS -- Adobe Systems Incorporated (ADBE) released a broad set of industry data and insights about online video and ad consumption yesterday. Key findings in the Digital Index report show that TV Everywhere adoption increased 12-fold; mobile video viewing grew by 300%; Facebook users are seeing twice...
ADOTAS -- It's an opportunity for progressive retailers to connect in a more relevant manner to a new generation of shopper. Consumer attitudes about holiday retail are segmenting by age: Millennials feel manipulated; older segments feel like it's how the game is played. Holiday retail tactics are not sitting...
SAN FRANCISCO and AMSTERDAM - March 13, 2014 (ADOTAS) -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced the international expansion of its technology infrastructure with Equinix, the global interconnection and data center company, at its AM3 Science Park in Amsterdam. This latest deployment reflects the...
NEW YORK, January 23, 2014 (ADOTAS) — Volkswagen is the most shared Super Bowl brand of all time, according to data released by marketing tech platform Unruly today. The auto manufacturer’s ads have attracted more online shares across the social web* than any...
ADOTAS -- You work in the ad-tech field, which means you are likely young, smart and hip. But if you were asked to carve the family Thanksgiving turkey, would you be honored and approach the task with confidence, or would you be paralyzed with fear?
BONN, Germany, April 10, 2014 (ADOTAS) – The doo team today announced the launch of Scanbot 1.0 for Android. The app is now available for download in the Play Store. Scanbot for Android is a mobile scanner app for creating high quality PDF scans of documents (incl. multi-page), receipts,...