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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

Adap.tv President Toby Gabriner issued the company's fourth-quarter "State of the Online Video Industry Report" yesterday (see above). The survey received responses from more than 700 industry professionals spanning advertisers, publishers and brands (a 17 percent increase when compared with the last study, released...
SAN MATEO, Calif., October 18, 2013 (ADOTAS) -- Opera Mediaworks, the world’s largest mobile ad platform, today released its Q3 State of Mobile Advertising report, sharing insights based on data from its platform, which serves 60 billion ad impressions per month and reaches 400 million consumers. This quarter’s special...
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, today announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s...
ADOTAS -- You work in the ad-tech field, which means you are likely young, smart and hip. But if you were asked to carve the family Thanksgiving turkey, would you be honored and approach the task with confidence, or would you be paralyzed with fear?
ADOTAS -- AdLand went sports crazy this week, with the build-up to next year's Winter Olympics and next summer's World Cup already in full swing. Though football's biggest tournament is still months away, it hasn't stopped VISA and Nike showing some social samba flair with their latest spots. Nike's spot...
ADOTAS -- As part of Visible Measures' series on "Innovators in Video," Mike Sheehan (pictured), chairman of Hill Holliday, discusses the core of storytelling and what it means to be a storyteller in today's digital age. For more info visit visiblemeasures.com.
ADOTAS -- We recently sat down with LeadSpend Co-Founder & CEO Craig Swerdloff to talk about the history of his company and the importance of email validation. LeadSpend is a data insights company that provides a hosted solution for identifying the validity of email addresses. Customers use it...
ADOTAS -- SpotXchange CEO Mike Shehan (pictured) recently discussed the rise in online video advertising with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)  
NEW YORK, December 13, 2013 (ADOTAS) – Today, global video technology company Unruly announced a partnership with Duracell Powermat for its 2013 holiday campaign for the Powermat product line, a new innovative product that puts an end to phone battery anxiety. Duracell Powermat leveraged Unruly’s insights, video content creation...
ADOTAS -- Adobe Systems Incorporated (ADBE) released a broad set of industry data and insights about online video and ad consumption yesterday. Key findings in the Digital Index report show that TV Everywhere adoption increased 12-fold; mobile video viewing grew by 300%; Facebook users are seeing twice...