Home Video

Video

The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

Non-linear communication has taken foothold among the more traditional short forms of communicating online. It has quickly become the go-to way to share a moment. But with the proliferation of sharing and hacking, platforms like Vine and Snapchat are quickly becoming the most desirable media to communicate across. Quick phone...
Today from noon-1:30 p.m. ET, as part of Social Media Week New York, social marketing company House Party will host a session, “All Earned Media is Not Created Equal: Winning Hearts, Minds and Wallets via Experience-Driven Social Marketing.” House Party’s Peter Storck, SVP, analytics and research, will be joined...
Adap.tv President Toby Gabriner issued the company's fourth-quarter "State of the Online Video Industry Report" yesterday (see above). The survey received responses from more than 700 industry professionals spanning advertisers, publishers and brands (a 17 percent increase when compared with the last study, released...
Cat Spurway-Hepler (left), Senior VP of Strategy & Marketing at PointRoll, and Jennifer D'Aponte (right), Marketing Manager at BHLDN/Anthropologie Wedding, were at ad:tech NY 2012 to present a joint case study as part of the panel discussion, "Media Measurement and ROI: Generate More Effective Campaigns." Adotas editor Mike Daly...
Maxifier CEO Jonathon Shaevitz is interviewed by Adotas editor Mike Daly ad ad:tech NY 2012.