Home Video

Video

The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- It's an opportunity for progressive retailers to connect in a more relevant manner to a new generation of shopper. Consumer attitudes about holiday retail are segmenting by age: Millennials feel manipulated; older segments feel like it's how the game is played. Holiday retail tactics are not sitting...
ADOTAS –Google Glass goes on a trip to India, Chile's World Cup Squad uses scare tactics and the European Elections get their social video moment. Yep, it's just another week in AdLand. But which ads have been setting the web alight over the last seven days? Here are our five...
ADOTAS – This year, a 30-second spot during Super Bowl XLVIII will cost about $4 million. Even for mega-brands, deciding to spend millions of dollars for one ad is not an easy decision – especially since the stakes are so high. A well-received Super Bowl ad will deliver lasting brand...
ADOTAS -- For our first video Q&A from ad:tech New York 2013, we chatted with Peter Vogel (pictured), co-founder and CEO of Plink, an online-to-offline loyalty program that rewards members for dining and shopping at their favorite restaurants and stores. Plink members can currently earn rewards at more than 35,000 restaurant...
ADOTAS – The last seven days have seen a whirlwind of new content from adland, and we've sifted through it all to find the best for this week's round-up. Brands started to tease us with Super Bowl tasters, tech giant Apple launched an intriguing new campaign, and the prankvert showed...
ADOTAS -- At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote -- all 2:30 of it, including the Rube Goldberg thingamajiggy...
In rounding up this week’s ads of the week, we asked: how do marketers keep feature-rich ads from being just plain-old busy? These ads showcase super-interactive formats that let the creative shine! Country: United States Advertiser: Norwegian.com Media Agency: Visit Norway | Innovation Norway Creative Agency: Mister-H Publisher: Facebook Built Using: Sizmek Social Link to Ad: Click...
AdAge is reporting that programmatic advertising is getting another big shake up--and nothing makes that clearer than Hewlett-Packard's (HP) RFI that states it's going to take more control of its programmatic buying. AdAge obtained the RFI that opened the window on the internal thinking at HP. HP hopes to find a...
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, today announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s...
ADOTAS -- By now we've all heard and read about the keynotes, panels and launches at ad:tech New York 2013. Here, Adotas takes you inside the Javits Center to give you a feel for the sights, sounds and yes, even the smells from the Nov. 6-7 conference that other...