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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- We are seeing a massive change in video consumption behaviors. Users are consuming more content online via a variety of non-traditional channels (smartphones, tablets, IPTV, etc.). As consumption patterns shift, short form content is one of the main ways viewers are currently consuming online content. This kind...
ADOTAS -- Just as ad:tech 2013 was drawing to a close, Jim Harvey, SVP Advertising for Appia, stopped by for what would be our final interview of the conference. Appia is the leading mobile user acquisition network, delivering mobile app downloads to over 1 billion users across more than 200...
ADOTAS -- Call them the jokesters, the motivators, the ones in life you can depend on. With Father’s Day just around the corner, advertisers want us to remember just how important dads are in shaping the lives of their children. New campaigns for NASCAR, Fruit of the Loom and...
Cat Spurway-Hepler (left), Senior VP of Strategy & Marketing at PointRoll, and Jennifer D'Aponte (right), Marketing Manager at BHLDN/Anthropologie Wedding, were at ad:tech NY 2012 to present a joint case study as part of the panel discussion, "Media Measurement and ROI: Generate More Effective Campaigns." Adotas editor Mike Daly...
ADOTAS -- Airpush VP of Marketing Cameron V. Peebles stopped by the Adotas press lounge at ad:tech New York 2013 to discuss how his company aims to redefine mobile advertising. Airpush was named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards and #1 on the 2013 Tech 200...
ADOTAS -- Yesterday, Kitara Media CEO Bob Regular took to the NASDAQ floor to talk with Chitra Nawbatt of Business News Network (BNN) of Canada about the changing dynamic of advertising and the exciting growth of the digital ad space, especially in mobile and video. Kitara Media is a leading...
ADOTAS -- As we reported earlier this week, Facebook revealed its plans for a mobile ad network at its “F8″ developer conference in San Francisco today. To kick off the conference, founder/CEO Mark Zuckerberg and company announced more than a dozen new developer products, including: Audience Network: Developers now have a new way...
ADOTAS -- We met up at ad:tech New York 2013 with Adam Weinroth, CMO of OneSpot, the breakthrough platform that marries content marketing with the power, data intelligence, and infrastructure of online advertising. OneSpot is one eight finalists in the ad:tech New York Startup Spotlight competition.
Videology released their Q3 2017 U.S. TV & Video Market At-A-Glance report. “Advanced Linear TV and Connected TV offer advertisers a wealth of opportunities for increased targeting and more accurate measurement,” said Mark McKee, EVP, Marketing & Sales, North America, Videology (pictured left). “It’s no surprise that we’re continuing to see these channels grow in our platform, and we...
ADOTAS – Venture capitalist and viral marketing pioneer Tim Draper (above) sure isn’t resting on his laurels these days. As if his phenomenal success in building one of the most recognized VCs in the world wasn’t enough, the Silicon Valley businessman is now spearheading a movement to divide up...