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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- Video correspondent Mari White recently chatted with George Hammer, Vice President/Group Director of Social & Content at DigitasLBi. Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His...
This week’s ads are all about interactivity. Buy tickets to a new film, watch live poker, save for a new Chevy or covet a tricked-out phone – it’s all here. From basic expandable banners to innovative dynamic ads, this week’s selection shows how Sizmek features and formats make every...
ADOTAS -- Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative -- all through a Big Data lens. Zagorski has been at the forefront of digital...
ADOTAS -- By now we've all heard and read about the keynotes, panels and launches at ad:tech New York 2013. Here, Adotas takes you inside the Javits Center to give you a feel for the sights, sounds and yes, even the smells from the Nov. 6-7 conference that other...
More than 58% of video plays globally – a record – occurred on mobile devices in the third quarter of 2017, per the Q3 2017 Global Video Index released by Ooyala, a provider of software and services that simplify the complexity of producing, streaming and monetizing video. This represents the sixth...
ADOTAS -- AdLand went sports crazy this week, with the build-up to next year's Winter Olympics and next summer's World Cup already in full swing. Though football's biggest tournament is still months away, it hasn't stopped VISA and Nike showing some social samba flair with their latest spots. Nike's spot...
ADOTAS -- Marcus Whitney, CTO and Co-Founder at Moontoast, took a few moments to chat with us at ad:tech New York 2013 before he moderated a panel called "The $9 Billion Advertising Opportunity: The Digital, Social and Mobile Revolution." Moontoast’s interactive social advertising platform maximizes social advertising ROI for brands...
This week’s ads are mobile in more ways than one – featuring campaigns from around the world and showcasing an array of mobile ad formats and concepts. Turkish Airlines takes us globetrotting with celebrity athletes, BMW shows off its latest mobile innovation, Vodafone promotes the power of mobile advertising,...
ADOTAS -- Karen Macumber (pictured), chief marketing officer for ShopAdvisor, stopped by our outpost at ad:tech New York 2013 to discuss her plans for building greater awareness for her brand at the conference. ShopAdvisor is designed to close the gap between media and retail by providing consumers with a consistent,...
ADOTAS -- We chatted on Day 2 of ad:tech New York with Pete Gombert, CEO of Balihoo, who had earlier hosted the panel, “It’s a Local World, Let’s Scale It." Balihoo is a  premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing...