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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

SAN FRANCISCO, February 11, 2014 (ADOTAS) – According to a recent survey, there are more than 920 million* websites on the Internet. More than 95% of these sites fail to follow Google’s recommendation to build and maintain one website that works across all devices, including desktop, tablets and smartphones. Moboom today...
ADOTAS -- We recently sat down with LeadSpend Co-Founder & CEO Craig Swerdloff to talk about the history of his company and the importance of email validation. LeadSpend is a data insights company that provides a hosted solution for identifying the validity of email addresses. Customers use it...
NEW YORK, February 11, 2014 (ADOTAS) -- Eyeview, the leading provider of personalized online video advertising solutions for brand marketers, has launched a first-of-its-kind direct marketing campaign, targeting more than 1,000 prominent C-suite and ad agency executives, including Marissa Mayer, Larry Page and Mark Zuckerberg. Each executive will receive...
ADOTAS — AOL has partnered withMinteye to streamline the videoadvertising experience for consumers. Minteye has created a new ad unit in which once a user interacts with the image, it presents the option to bypass pre-roll ads and skip to the video content. AOL is the first major publishing partner to...
ADOTAS -- Bob Regular, founder and CEO of Kitara Media, stopped by the press room to talk about ad:tech New York 2013 and his company's big announcement earlier in the day. Kitara Media is a digital media company bringing together video, display and mobile strategies to offer advertisers and publishers...
ADOTAS -- We've just passed the halfway point of Q4 2013, and not surprisingly, industry leaders have already begun to look ahead. Among the first to offer his predictions for the coming year is Bob Lord, who took the leap 4 months ago from the agency side at Razorfish...
ADOTAS — Call them the jokesters, the show-offs, the comedians, the earnest – these people have all found their voice on the video social network Vine. These days people’s attention spans are virtually nonexistent, and some advertisers are finding success in providing short-form content to entice consumers to want...
ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of...
The latest controversy launched on Reddit by an anonymous poster criticizing the Thrive+ video agency/SSP has exploded across the adtech universe and has raised the topic of adtech cyber bullying and the appropriate use and purpose of ads.txt. I reached out to interview Fiona Walsh the CEO of Thrive+...
Everyone is talking about Monty the Penguin. Yesterday, John Lewis unveiled its latest festive advert "Monty's Christmas", featuring a young boy and what appears to be his pet penguin playing together in the lead up to Christmas Day to tune of a cover of John Lennon’s “Real Love.”After the success of...