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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS – The last seven days have seen a whirlwind of new content from adland, and we've sifted through it all to find the best for this week's round-up. Brands started to tease us with Super Bowl tasters, tech giant Apple launched an intriguing new campaign, and the prankvert showed...
LOS ANGELES, October 9, 2013 (ADOTAS) -- Evolve Media’s SpringBoard Video, a video technology platform and solutions company, announced today the newest component to its social video offering: the 3D Out-of-Player product. This first to market, proprietary ad unit enhances standard video ads by adding 3D features while also...
NEW YORK, December 13, 2013 (ADOTAS) – Today, global video technology company Unruly announced a partnership with Duracell Powermat for its 2013 holiday campaign for the Powermat product line, a new innovative product that puts an end to phone battery anxiety. Duracell Powermat leveraged Unruly’s insights, video content creation...
ADOTAS -- We've just passed the halfway point of Q4 2013, and not surprisingly, industry leaders have already begun to look ahead. Among the first to offer his predictions for the coming year is Bob Lord, who took the leap 4 months ago from the agency side at Razorfish...
ADOTAS -- SiteScout, the award-winning Toronto-based demand-side platform, has been acquired by ad-tech company Centro for nearly $40 million in cash and stock. According to a SiteScout spokesperson, the acquisition was completed with the intention of integrating SiteScout's technology directly into Centro's buying platform. The combination of the two under...
ADOTAS -- 2013 was a watershed year for social video advertising. But what can we expect in the coming year? Sarah Wood (pictured below), COO of Unruly, offers her picks for the Top 10 Social Video Trends for 2014. 1. New tools will emerge to help...
ADOTAS -- Digital ad technology platform Magnetic has acquired Cognitive Match, a dynamic creative optimization and site retargeting provider. The combined solution gives marketers the ability to apply the power of Magnetic's search data to dynamic creative. According to a spokesperson, Magnetic, led by CEO James Green (pictured), and Cognitive...
The latest controversy launched on Reddit by an anonymous poster criticizing the Thrive+ video agency/SSP has exploded across the adtech universe and has raised the topic of adtech cyber bullying and the appropriate use and purpose of ads.txt. I reached out to interview Fiona Walsh the CEO of Thrive+...
ADOTAS -- Vanilla Ice raps about fun-shaped pasta, Coca-Cola turns social media addicts into tick-infested dogs, while Cadbury turns London into the set of "Charlie And The Chocolate Factory." Yes, it's just another week in AdLand. But which ads are attracting the most attention online. Here are our five picks: 5....
Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to...