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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- We've just passed the halfway point of Q4 2013, and not surprisingly, industry leaders have already begun to look ahead. Among the first to offer his predictions for the coming year is Bob Lord, who took the leap 4 months ago from the agency side at Razorfish...
ADOTAS -- As part of Visible Measures' series on "Innovators in Video," Mike Sheehan (pictured), chairman of Hill Holliday, discusses the core of storytelling and what it means to be a storyteller in today's digital age. For more info visit visiblemeasures.com.
ADOTAS -- SpotXchange CEO Mike Shehan (pictured) recently discussed the rise in online video advertising with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)  
ADOTAS -- We recently sat down for an interview with Michael Batalha (pictured), president of Emercury, an email marketing company that provides its clients with the ability to increase leads, build stronger relationships, and increase visibility and awareness, resulting in increased sales. Among the company's products is Admailr, a proprietary...
LOS ANGELES, October 9, 2013 (ADOTAS) -- Evolve Media’s SpringBoard Video, a video technology platform and solutions company, announced today the newest component to its social video offering: the 3D Out-of-Player product. This first to market, proprietary ad unit enhances standard video ads by adding 3D features while also...
ADOTAS -- If you're a Facebook user, you've likely noticed that videos recently posted by your friends in your News Feed tend to play automatically, without sound, as you scroll over them. And when you scroll past them, they stop. The video would only play with audio when you...
ADOTAS -- We are seeing a massive change in video consumption behaviors. Users are consuming more content online via a variety of non-traditional channels (smartphones, tablets, IPTV, etc.). As consumption patterns shift, short form content is one of the main ways viewers are currently consuming online content. This kind...
ADOTAS -- Proprietary social data from Digimind Social shows which brand has already won consumer attention with their Super Bowl campaigns. Digimind monitored online conversations from Jan. 24-Jan. 30. Most notably, it's clear that teaser campaigns pay off in the court of public opinion and...
ADOTAS -- Viral video experts Unruly today released the top 20 most shared video ads of the year. The annual list features brands from across the globe and the ads highlight the trends featured in the industry this year, including prankvertising and hilarity. Highlights from the list include: Geico,...
LONDON, March 21, 2014 (ADOTAS) -- Coull, the video monetization platform for digital publishers, has announced its intention to become Bristol’s first billion dollar tech business following a year of high growth. Coull has spent the last two years building one of the largest video ad networks in the...