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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- For our first video Q&A from ad:tech New York 2013, we chatted with Peter Vogel (pictured), co-founder and CEO of Plink, an online-to-offline loyalty program that rewards members for dining and shopping at their favorite restaurants and stores. Plink members can currently earn rewards at more than 35,000 restaurant...
ADOTAS -- Marcus Whitney, CTO and Co-Founder at Moontoast, took a few moments to chat with us at ad:tech New York 2013 before he moderated a panel called "The $9 Billion Advertising Opportunity: The Digital, Social and Mobile Revolution." Moontoast’s interactive social advertising platform maximizes social advertising ROI for brands...
ADOTAS -- Ads may soon be illuminated right before your eyes. You may have caught my recent piece about the advertising potential and limitations of Google’s recently awarded patent for ‘pay-per-gaze’ advertising for Glass. As background for that story, I spoke with Rob Rusher (pictured), principal consultant and founder...
LONDON, March 21, 2014 (ADOTAS) -- Coull, the video monetization platform for digital publishers, has announced its intention to become Bristol’s first billion dollar tech business following a year of high growth. Coull has spent the last two years building one of the largest video ad networks in the...
Adap.tv President Toby Gabriner issued the company's fourth-quarter "State of the Online Video Industry Report" yesterday (see above). The survey received responses from more than 700 industry professionals spanning advertisers, publishers and brands (a 17 percent increase when compared with the last study, released...
ADOTAS -- To start off Day 2 of ad:tech New York 2013, we talked with Ben Williams, PR Director for Adblock Plus, about his company's activites at -- and insights about -- the conference. Adblock Plus is designed to block annoying ads on the web. It can block other things, like...
ADOTAS -- Adotas correspondent Mari White recently chatted with Matt Keiser (pictured), CEO of email advertising company LiveIntent, about ad-tech industry trends. In this segment, Matt explains how the hash of an email address can be used to establish a user's cross-channel identity.
ADOTAS -- AdLand went sports crazy this week, with the build-up to next year's Winter Olympics and next summer's World Cup already in full swing. Though football's biggest tournament is still months away, it hasn't stopped VISA and Nike showing some social samba flair with their latest spots. Nike's spot...
ADOTAS – Yes, the Seahawks just played the best game in the history of the franchise and won the Super Bowl last night. While this year’s Big Game was far from being the intense nail-biter the nation was anticipating, the advertising this year took center-stage and didn’t disappoint. Audi, GoDaddy,...