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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- Ads may soon be illuminated right before your eyes. You may have caught my recent piece about the advertising potential and limitations of Google’s recently awarded patent for ‘pay-per-gaze’ advertising for Glass. As background for that story, I spoke with Rob Rusher (pictured), principal consultant and founder...
ADOTAS -- We recently sat down with LeadSpend Co-Founder & CEO Craig Swerdloff to talk about the history of his company and the importance of email validation. LeadSpend is a data insights company that provides a hosted solution for identifying the validity of email addresses. Customers use it...
ADOTAS -- Recently, Virgin Atlantic made a video where they turned an ordinary park bench in New York City into a first-class experience for unsuspecting sitters with food/drink service, entertainment, theater, aliens and interpretive dance. The result is a clever and innovative spot that effectively promotes "the Virgin...
ADOTAS — AOL has partnered withMinteye to streamline the videoadvertising experience for consumers. Minteye has created a new ad unit in which once a user interacts with the image, it presents the option to bypass pre-roll ads and skip to the video content. AOL is the first major publishing partner to...
ADOTAS — Call them the jokesters, the show-offs, the comedians, the earnest – these people have all found their voice on the video social network Vine. These days people’s attention spans are virtually nonexistent, and some advertisers are finding success in providing short-form content to entice consumers to want...
ADOTAS -- Once upon a time, and not so long ago, if you owned a small business, it was open to debate whether or not you should have a website.  It seems like such a silly issue now, doesn’t it? I have the feeling it won’t be long until the...
ADOTAS -- Cannes Lions is underway. The International Festival of Creativity kicked off in Cannes, France on Sunday, June 16, boasting a lineup featuring the likes of Sean Combs, Vivienne Westwood, Lou Reed, Sir Alan Parker, Annie Leibovitz, Jack Black, Jimmy Wales, Lee Clow, Rem Koolhaas and many more. Day...
ADOTAS -- SpotXchange CEO Mike Shehan (pictured) recently discussed the rise in online video advertising with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)  
ADOTAS -- Adobe Systems Incorporated (ADBE) released a broad set of industry data and insights about online video and ad consumption yesterday. Key findings in the Digital Index report show that TV Everywhere adoption increased 12-fold; mobile video viewing grew by 300%; Facebook users are seeing twice...
ADOTAS -- Peter Klein, SVP of Media Services for MediaWhiz, answers questions about the state of affiliate marketing at the company's New York office on March 1, 2013. About MediaWhiz MediaWhiz is an integrated digital media and performance marketing agency that helps brands engage, acquire...