Home Video

Video

The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- Karen Macumber (pictured), chief marketing officer for ShopAdvisor, stopped by our outpost at ad:tech New York 2013 to discuss her plans for building greater awareness for her brand at the conference. ShopAdvisor is designed to close the gap between media and retail by providing consumers with a consistent,...
MUNICH and SAN FRANCISCO, March 20, 2014 (ADOTAS) – Metaio today released the newest version of its free Junaio Augmented Reality Browser for Android and iOS devices with an updated user interface that features an all-new visualization of nearby points-of-interest (POIs). With Junaio it is now possible to access GPS...
ADOTAS -- We recently sat down for an interview with Michael Batalha (pictured), president of Emercury, an email marketing company that provides its clients with the ability to increase leads, build stronger relationships, and increase visibility and awareness, resulting in increased sales. Among the company's products is Admailr, a proprietary...
This week’s ads are mobile in more ways than one – featuring campaigns from around the world and showcasing an array of mobile ad formats and concepts. Turkish Airlines takes us globetrotting with celebrity athletes, BMW shows off its latest mobile innovation, Vodafone promotes the power of mobile advertising,...
ADOTAS -- Viral video experts Unruly today released the top 20 most shared video ads of the year. The annual list features brands from across the globe and the ads highlight the trends featured in the industry this year, including prankvertising and hilarity. Highlights from the list include: Geico,...
SAN FRANCISCO, February 11, 2014 (ADOTAS) – According to a recent survey, there are more than 920 million* websites on the Internet. More than 95% of these sites fail to follow Google’s recommendation to build and maintain one website that works across all devices, including desktop, tablets and smartphones. Moboom today...
SAN FRANCISCO, Cal., July 2, 2014 (ADOTAS) — Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail. The companies did not disclose how much Facebook is paying for seven-year-old LiveRail. "What LiveRail ultimately offers is a complete advertising solution for video publishers," Facebook vice president...
ADOTAS – Venture capitalist and viral marketing pioneer Tim Draper (above) sure isn’t resting on his laurels these days. As if his phenomenal success in building one of the most recognized VCs in the world wasn’t enough, the Silicon Valley businessman is now spearheading a movement to divide up...
ADOTAS -- We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions provide its customers with the technology and services...
ADOTAS -- Jonathan Tatlow SVP, Connections Planning at DigitasLBi, took a few minutes to chat with us at ad:tech New York, just after he participated in a panel discussion called "Measuring Content Marketing Distribution and Performance." DigitasLBi is a global marketing and technology agency, blending strategic, creative, media and technical expertise...