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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS – It's that time of year again in Adland. Brands are limbering up for one of the biggest advertising events of the year, the Super Bowl, which is now just over a week away. In this week's Friday round-up, we've got a fair few Super Bowl teasers for you,...
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, today announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s...
ADOTAS -- Jonathan Tatlow SVP, Connections Planning at DigitasLBi, took a few minutes to chat with us at ad:tech New York, just after he participated in a panel discussion called "Measuring Content Marketing Distribution and Performance." DigitasLBi is a global marketing and technology agency, blending strategic, creative, media and technical expertise...
ADOTAS -- Sales & marketing veteran Jeff Davis talked with us at ad:tech 2013 about all the things he had to unlearn from his 20-plus years at Procter & Gamble when he decided to head up Orabrush. Earlier today, in his ad:tech session, "B2C Video Marketing: The Key Driver to...
Consumers really take charge in this week’s standout ads, each of which delivers a highly interactive ad experience. Quiz McDonald’s about menu items and burger lore; become your favorite assassin, then sit back for the java of your choice brewed to order by Krups. And to think - we...
ADOTAS -- Adobe Systems Incorporated (ADBE) released a broad set of industry data and insights about online video and ad consumption yesterday. Key findings in the Digital Index report show that TV Everywhere adoption increased 12-fold; mobile video viewing grew by 300%; Facebook users are seeing twice...
ADOTAS -- Oliver Roup, founder and CEO of VigLink, stopped by the press room at ad:tech New York 2013 to offer his impressions on the conference and the industry as a whole. VigLink is built on the idea that publishers should be compensated for the content they create and...
ADOTAS -- Digital ad technology platform Magnetic has acquired Cognitive Match, a dynamic creative optimization and site retargeting provider. The combined solution gives marketers the ability to apply the power of Magnetic's search data to dynamic creative. According to a spokesperson, Magnetic, led by CEO James Green (pictured), and Cognitive...
ADOTAS -- You work in the ad-tech field, which means you are likely young, smart and hip. But if you were asked to carve the family Thanksgiving turkey, would you be honored and approach the task with confidence, or would you be paralyzed with fear?