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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- Cats sing '80s classics, Pharrell Williams surprises a princess and a middle-aged German man bathes in muesli. Yes, it's just another week in Adland. 5. SOS Mayday,“Would you give your jacket to Johannes?” Advertising based around hidden cameras is usually obsessed with...
ADOTAS -- Squarespace, the design-centric website publishing platform based in New York, is a first-time national advertiser during the Super Bowl this year. The 30-second spot was created in-house by Chief Creative Officer, David Lee, who was formerly the Worldwide Digital Executive Creative Director at TBWA Worldwide and directed...
ADOTAS -- Agustin Coll, Co-Founder & Co-CEO at Headway Digital, chatted with us at ad:tech New York 2013 about his company's efforts to improve access to global markets for U.S. online agencies and advertisers. Headway Digital is a digital media trading desk that connects media buyers directly with multiple real...
ADOTAS -- Adotas correspondent Mari White recently chatted with Matt Keiser (pictured), CEO of email advertising company LiveIntent, about ad-tech industry trends. In this segment, Matt explains how the hash of an email address can be used to establish a user's cross-channel identity.
ADOTAS -- We recently sat down for an interview with Michael Batalha (pictured), president of Emercury, an email marketing company that provides its clients with the ability to increase leads, build stronger relationships, and increase visibility and awareness, resulting in increased sales. Among the company's products is Admailr, a proprietary...
ADOTAS -- Recently, Virgin Atlantic made a video where they turned an ordinary park bench in New York City into a first-class experience for unsuspecting sitters with food/drink service, entertainment, theater, aliens and interpretive dance. The result is a clever and innovative spot that effectively promotes "the Virgin...
ADOTAS – In this week's round-up we see a late contender for the coveted title of the most-shared Christmas ad, cats making surprisingly good music videos and Edward Norton winning a ferret playing Connect 4. Only in AdLand. Enjoy! 5. Poopy Cat Just how do you...
ADOTAS -- We met up at ad:tech New York 2013 with Adam Weinroth, CMO of OneSpot, the breakthrough platform that marries content marketing with the power, data intelligence, and infrastructure of online advertising. OneSpot is one eight finalists in the ad:tech New York Startup Spotlight competition.
adidas recently worked with iProspect to leverage mobile's power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales on the homepage.
LONDON, March 21, 2014 (ADOTAS) -- Coull, the video monetization platform for digital publishers, has announced its intention to become Bristol’s first billion dollar tech business following a year of high growth. Coull has spent the last two years building one of the largest video ad networks in the...