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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS – Benedict Cumberbatch learns to count, Bud Light gets ludicrous and a PSA ruins the beach forever. Yep, it’s just another week in Adland! But which new ads have been gaining eyeballs on the Unruly Viral Video Chart over the last seven days? Which ads have been the talk...
ADOTAS -- Karen Macumber (pictured), chief marketing officer for ShopAdvisor, stopped by our outpost at ad:tech New York 2013 to discuss her plans for building greater awareness for her brand at the conference. ShopAdvisor is designed to close the gap between media and retail by providing consumers with a consistent,...
ADOTAS -- Google has issued a fashion-forward line of Google Glass called the Titanium collection, according to AFP relaxnews. "Whether you wear prescription glasses or just want a new look, we've got four feather-light titanium frames and two new styles of twist-on shades, designed just for you," reads the blurb...
ADOTAS -- While at ad:tech New York 2013 interviewed Sebastiaan Verhaar, Sales Director Target Content at Equinix, the world's largest IBX data center & colocation provider. Target Content Accounts focuses on the on the key magnet content companies within digital media, digital advertising and online gaming. Equinix enables these companies...
ADOTAS -- Squarespace, the design-centric website publishing platform based in New York, is a first-time national advertiser during the Super Bowl this year. The 30-second spot was created in-house by Chief Creative Officer, David Lee, who was formerly the Worldwide Digital Executive Creative Director at TBWA Worldwide and directed...
SAN MATEO, Calif., October 18, 2013 (ADOTAS) -- Opera Mediaworks, the world’s largest mobile ad platform, today released its Q3 State of Mobile Advertising report, sharing insights based on data from its platform, which serves 60 billion ad impressions per month and reaches 400 million consumers. This quarter’s special...
ADOTAS -- Ready yourself, it's going to be a thrill-ride - with a week drenched in speed, daring and action. That's right, AdLand has set pulses racing this week, with Volvo Trucks teaming up with an action superstar and rally legend Ken Block back with another installment in his...
ADOTAS -- As part of Visible Measures' series on "Innovators in Video," Mike Sheehan (pictured), chairman of Hill Holliday, discusses the core of storytelling and what it means to be a storyteller in today's digital age. For more info visit visiblemeasures.com.

Video: What Does The Data Say?

ADOTAS -- It's somewhat heartening to know that ours is not the only office that's been infected by the highly contagious virus that is "The Fox (What Does the Fox Say?)" Indeed, the folks over at BlueKai have taken their obsession with 2013's most tenacious brain/ear/eye worm to a...
ADOTAS -- AdLand went sports crazy this week, with the build-up to next year's Winter Olympics and next summer's World Cup already in full swing. Though football's biggest tournament is still months away, it hasn't stopped VISA and Nike showing some social samba flair with their latest spots. Nike's spot...