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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- Digital ad technology platform Magnetic has acquired Cognitive Match, a dynamic creative optimization and site retargeting provider. The combined solution gives marketers the ability to apply the power of Magnetic's search data to dynamic creative. According to a spokesperson, Magnetic, led by CEO James Green (pictured), and Cognitive...
ADOTAS -- Marketers take note, you're about to get a lesson in advertising. Featuring an incredible initiative from Durex, a short film from Wes Anderson and Kmart's new definition of Jingle Bells, this week's selection shows the most sharable content can come in all shapes and sizes. So spit out your gum, sit...
ADOTAS -- Cats sing '80s classics, Pharrell Williams surprises a princess and a middle-aged German man bathes in muesli. Yes, it's just another week in Adland. 5. SOS Mayday,“Would you give your jacket to Johannes?” Advertising based around hidden cameras is usually obsessed with...
MUNICH and SAN FRANCISCO, March 20, 2014 (ADOTAS) – Metaio today released the newest version of its free Junaio Augmented Reality Browser for Android and iOS devices with an updated user interface that features an all-new visualization of nearby points-of-interest (POIs). With Junaio it is now possible to access GPS...
ADOTAS -- Karen Macumber (pictured), chief marketing officer for ShopAdvisor, stopped by our outpost at ad:tech New York 2013 to discuss her plans for building greater awareness for her brand at the conference. ShopAdvisor is designed to close the gap between media and retail by providing consumers with a consistent,...
Now that the gift-giving season is over, these ads invite us to give ourselves a treat for a change. Escape into a fairy-tale fantasy at the theatre, fly to a getaway destination, get your skin into springtime shape or gift yourself with something truly indulgent, this week’s featured ads...
ADOTAS -- We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions provide its customers with the technology and services...
This week’s ads are all about interactivity. Buy tickets to a new film, watch live poker, save for a new Chevy or covet a tricked-out phone – it’s all here. From basic expandable banners to innovative dynamic ads, this week’s selection shows how Sizmek features and formats make every...
Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video Innovid, the world’s leading video marketing platform, today announced the release of a report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” The report presents the...
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