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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- Call them the jokesters, the motivators, the ones in life you can depend on. With Father’s Day just around the corner, advertisers want us to remember just how important dads are in shaping the lives of their children. New campaigns for NASCAR, Fruit of the Loom and...
ADOTAS — Call them the jokesters, the show-offs, the comedians, the earnest – these people have all found their voice on the video social network Vine. These days people’s attention spans are virtually nonexistent, and some advertisers are finding success in providing short-form content to entice consumers to want...
Consumers really take charge in this week’s standout ads, each of which delivers a highly interactive ad experience. Quiz McDonald’s about menu items and burger lore; become your favorite assassin, then sit back for the java of your choice brewed to order by Krups. And to think - we...
Maxifier CEO Jonathon Shaevitz is interviewed by Adotas editor Mike Daly ad ad:tech NY 2012.
ADOTAS -- Airpush VP of Marketing Cameron V. Peebles stopped by the Adotas press lounge at ad:tech New York 2013 to discuss how his company aims to redefine mobile advertising. Airpush was named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards and #1 on the 2013 Tech 200...
ADOTAS – In this week's round-up we see a late contender for the coveted title of the most-shared Christmas ad, cats making surprisingly good music videos and Edward Norton winning a ferret playing Connect 4. Only in AdLand. Enjoy! 5. Poopy Cat Just how do you...
Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to...
ADOTAS -- Google has issued a fashion-forward line of Google Glass called the Titanium collection, according to AFP relaxnews. "Whether you wear prescription glasses or just want a new look, we've got four feather-light titanium frames and two new styles of twist-on shades, designed just for you," reads the blurb...
ADOTAS -- Adobe Systems Incorporated (ADBE) released a broad set of industry data and insights about online video and ad consumption yesterday. Key findings in the Digital Index report show that TV Everywhere adoption increased 12-fold; mobile video viewing grew by 300%; Facebook users are seeing twice...
ADOTAS -- Oliver Roup, founder and CEO of VigLink, stopped by the press room at ad:tech New York 2013 to offer his impressions on the conference and the industry as a whole. VigLink is built on the idea that publishers should be compensated for the content they create and...