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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

LOS ANGELES, October 9, 2013 (ADOTAS) -- Evolve Media’s SpringBoard Video, a video technology platform and solutions company, announced today the newest component to its social video offering: the 3D Out-of-Player product. This first to market, proprietary ad unit enhances standard video ads by adding 3D features while also...
ADOTAS — AOL has partnered withMinteye to streamline the videoadvertising experience for consumers. Minteye has created a new ad unit in which once a user interacts with the image, it presents the option to bypass pre-roll ads and skip to the video content. AOL is the first major publishing partner to...
ADOTAS -- Digital ad technology platform Magnetic has acquired Cognitive Match, a dynamic creative optimization and site retargeting provider. The combined solution gives marketers the ability to apply the power of Magnetic's search data to dynamic creative. According to a spokesperson, Magnetic, led by CEO James Green (pictured), and Cognitive...
This week’s ads are all about interactivity. Buy tickets to a new film, watch live poker, save for a new Chevy or covet a tricked-out phone – it’s all here. From basic expandable banners to innovative dynamic ads, this week’s selection shows how Sizmek features and formats make every...
ADOTAS -- Ads may soon be illuminated right before your eyes. You may have caught my recent piece about the advertising potential and limitations of Google’s recently awarded patent for ‘pay-per-gaze’ advertising for Glass. As background for that story, I spoke with Rob Rusher (pictured), principal consultant and founder...
Motorbiking across ice floes, saving humanity from self-destruction, flying bullets and fiery explosions – there’s a lot of adrenalin pumping through our super-creative, super-interactive ads this week. After the high-speed intensity of our ad picks from NBC, CW and Hero, you’ll probably want to curl up with a McDonald’s...
ADOTAS -- Video correspondent Mari White recently chatted with George Hammer, Vice President/Group Director of Social & Content at DigitasLBi. Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His...
Sizmek Inc., an independent buy-side advertising platform delivering impressions that inspire, announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to grant advertisers greater workflow efficiency for HTML5 video measurement. Working in tandem with Sizmek’s data enablement, creative optimization and media execution capabilities, Sizmek’s Verification API framework provides a unified, streamlined way...
ADOTAS -- Adotas correspondent Mari White recently chatted with Matt Keiser (pictured), CEO of email advertising company LiveIntent, about ad-tech industry trends. In this segment, Matt discusses how recent changes Google has made to Gmail and how they have been beneficial to companies like his.
ADOTAS -- As we reported earlier this week, Facebook revealed its plans for a mobile ad network at its “F8″ developer conference in San Francisco today. To kick off the conference, founder/CEO Mark Zuckerberg and company announced more than a dozen new developer products, including: Audience Network: Developers now have a new way...