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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS – Professor Stephen Hawking gives tips on how England can win the World Cup, Opel hypnotizes car drivers and Shakira is music to the ears of advertisers. Yep, it's just another week in AdLand. So which ads have been setting the web alight over the last seven days? Here...
ADOTAS – Ad dollars are flowing downstream from television to online digital video and brands are clearly embracing the trend. Forrester reported that video ad spend surpassed $3.6 billion in the U.S. alone last year, with 68% of online adults across the country having watched some form of online...
ADOTAS -- Below, Unruly presents the top 10 short-form Halloween videos. Fun factoids: Tide's very successful Vine campaign accounts for 5 entries in the top 10. And the top 3 videos are from Instagram, while the rest of the top 10 are from Vine.
Today from noon-1:30 p.m. ET, as part of Social Media Week New York, social marketing company House Party will host a session, “All Earned Media is Not Created Equal: Winning Hearts, Minds and Wallets via Experience-Driven Social Marketing.” House Party’s Peter Storck, SVP, analytics and research, will be joined...
ADOTAS -- As we reported earlier this week, Facebook revealed its plans for a mobile ad network at its “F8″ developer conference in San Francisco today. To kick off the conference, founder/CEO Mark Zuckerberg and company announced more than a dozen new developer products, including: Audience Network: Developers now have a new way...
ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of...
ADOTAS -- Sales & marketing veteran Jeff Davis talked with us at ad:tech 2013 about all the things he had to unlearn from his 20-plus years at Procter & Gamble when he decided to head up Orabrush. Earlier today, in his ad:tech session, "B2C Video Marketing: The Key Driver to...
Videology released their Q3 2017 U.S. TV & Video Market At-A-Glance report. “Advanced Linear TV and Connected TV offer advertisers a wealth of opportunities for increased targeting and more accurate measurement,” said Mark McKee, EVP, Marketing & Sales, North America, Videology (pictured left). “It’s no surprise that we’re continuing to see these channels grow in our platform, and we...
ADOTAS -- Recently, this Upworthy video made its way around the web, causing smartphone users to feel a cringe-worthy shame. The satire rather extremely lampoons the damaging effects of technology when not managed properly. While the clip is...

Video: What Does The Data Say?

ADOTAS -- It's somewhat heartening to know that ours is not the only office that's been infected by the highly contagious virus that is "The Fox (What Does the Fox Say?)" Indeed, the folks over at BlueKai have taken their obsession with 2013's most tenacious brain/ear/eye worm to a...
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