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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS – Last year, experts warned brands planning to advertise in the Super Bowl that they need to be prepared for traffic spikes to their websites, especially after airing interactive ads. Unfortunately, Coca Cola did not heed the advice, which created frustration with a mobile website that simply would...
NEW YORK, December 13, 2013 (ADOTAS) – Today, global video technology company Unruly announced a partnership with Duracell Powermat for its 2013 holiday campaign for the Powermat product line, a new innovative product that puts an end to phone battery anxiety. Duracell Powermat leveraged Unruly’s insights, video content creation...
There’s something for everyone in our selection of impressive ads this week! There’s a frolic with Paddington Bear for the little ones, a selfie contest for the social set, a smart toothbrush for the health-nut who has everything, and some luxurious German engineering to cure any mid-life crisis. Enjoy! Country:...
ADOTAS -- We've just passed the halfway point of Q4 2013, and not surprisingly, industry leaders have already begun to look ahead. Among the first to offer his predictions for the coming year is Bob Lord, who took the leap 4 months ago from the agency side at Razorfish...
ADOTAS -- Denise Colella, recently promoted to the top post at Maxifier, took time out of her ad:tech New York 2013 activities to chat with us about her new job, what she hoped to get out of the conference and the gains made by women in the ad-tech industry. Maxifier...
In rounding up this week’s ads of the week, we asked: how do marketers keep feature-rich ads from being just plain-old busy? These ads showcase super-interactive formats that let the creative shine! Country: United States Advertiser: Norwegian.com Media Agency: Visit Norway | Innovation Norway Creative Agency: Mister-H Publisher: Facebook Built Using: Sizmek Social Link to Ad: Click...
ADOTAS – This week's video ad roundup is out of this world, taking viewers to the moon and beyond. Between the world fighting off an alien invasion, and the discovery that we may not be the only creature to have set foot on the moon, this week's selection takes viewers...
ADOTAS – Professor Stephen Hawking gives tips on how England can win the World Cup, Opel hypnotizes car drivers and Shakira is music to the ears of advertisers. Yep, it's just another week in AdLand. So which ads have been setting the web alight over the last seven days? Here...
LONDON, March 21, 2014 (ADOTAS) -- Coull, the video monetization platform for digital publishers, has announced its intention to become Bristol’s first billion dollar tech business following a year of high growth. Coull has spent the last two years building one of the largest video ad networks in the...
ADOTAS — AOL has partnered withMinteye to streamline the videoadvertising experience for consumers. Minteye has created a new ad unit in which once a user interacts with the image, it presents the option to bypass pre-roll ads and skip to the video content. AOL is the first major publishing partner to...