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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- Denise Colella, recently promoted to the top post at Maxifier, took time out of her ad:tech New York 2013 activities to chat with us about her new job, what she hoped to get out of the conference and the gains made by women in the ad-tech industry. Maxifier...
ADOTAS – It's that time of year again in Adland. Brands are limbering up for one of the biggest advertising events of the year, the Super Bowl, which is now just over a week away. In this week's Friday round-up, we've got a fair few Super Bowl teasers for you,...
ADOTAS -- Video correspondent Mari White recently chatted with George Hammer, Vice President/Group Director of Social & Content at DigitasLBi. Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His...
ADOTAS -- Recently, this Upworthy video made its way around the web, causing smartphone users to feel a cringe-worthy shame. The satire rather extremely lampoons the damaging effects of technology when not managed properly. While the clip is...
Everyone is talking about Monty the Penguin. Yesterday, John Lewis unveiled its latest festive advert "Monty's Christmas", featuring a young boy and what appears to be his pet penguin playing together in the lead up to Christmas Day to tune of a cover of John Lennon’s “Real Love.”After the success of...
Adap.tv President Toby Gabriner issued the company's fourth-quarter "State of the Online Video Industry Report" yesterday (see above). The survey received responses from more than 700 industry professionals spanning advertisers, publishers and brands (a 17 percent increase when compared with the last study, released...
ADOTAS -- Adotas correspondent Mari White recently chatted with Matt Keiser (pictured), CEO of email advertising company LiveIntent, about ad-tech industry trends. In this segment, Matt explains how the hash of an email address can be used to establish a user's cross-channel identity.
ADOTAS -- Bob Regular, founder and CEO of Kitara Media, stopped by the press room to talk about ad:tech New York 2013 and his company's big announcement earlier in the day. Kitara Media is a digital media company bringing together video, display and mobile strategies to offer advertisers and publishers...
ADOTAS -- Peter Klein, SVP of Media Services for MediaWhiz, answers questions about the state of affiliate marketing at the company's New York office on March 1, 2013. About MediaWhiz MediaWhiz is an integrated digital media and performance marketing agency that helps brands engage, acquire...
Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to...