Home Video

Video

The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

ADOTAS -- Sales & marketing veteran Jeff Davis talked with us at ad:tech 2013 about all the things he had to unlearn from his 20-plus years at Procter & Gamble when he decided to head up Orabrush. Earlier today, in his ad:tech session, "B2C Video Marketing: The Key Driver to...
ADOTAS -- Taking a break from interviewing executives at ad:tech New York 2013, Adotas Editor Mike Daly talked with Allvoices about recent changes he’s seen in the advertising and tech industry and what to expect in the next five years.
An array of perfect pairings ties together our delightfully creative ad picks this week. Whether consumers are looking for that perfect ring, the ideal automobile or a uniquely customized new year’s resolution, these ads create engaging experiences and positive associations for these four global brands. Country: North America Advertiser: Tiffany...
It's 10 p.m. – do you know where your video content is? Traditional video syndication has left the web a veritable minefield for brands trying to find an audience for their videos. It's an archaic practice in an age where a reputable video appearing on an inappropriate website (or next...
This week’s ads are mobile in more ways than one – featuring campaigns from around the world and showcasing an array of mobile ad formats and concepts. Turkish Airlines takes us globetrotting with celebrity athletes, BMW shows off its latest mobile innovation, Vodafone promotes the power of mobile advertising,...
ADOTAS -- Bob Regular, founder and CEO of Kitara Media, stopped by the press room to talk about ad:tech New York 2013 and his company's big announcement earlier in the day. Kitara Media is a digital media company bringing together video, display and mobile strategies to offer advertisers and publishers...
We’ve assembled a few enticing seasonal treats in this week’s ad selections! Whether your perfect holiday celebration entails sparkling gifts, glam soirees or glacial adventures, our ads of the week will make your season bright. Happy holidays! Country: Canada Advertiser: American Express Media Agency: Ogilvy Publisher: MSN Canada Built Using: Sizmek Workshop Link to Ad:...
Everyone is talking about Monty the Penguin. Yesterday, John Lewis unveiled its latest festive advert "Monty's Christmas", featuring a young boy and what appears to be his pet penguin playing together in the lead up to Christmas Day to tune of a cover of John Lennon’s “Real Love.”After the success of...
AdAge is reporting that programmatic advertising is getting another big shake up--and nothing makes that clearer than Hewlett-Packard's (HP) RFI that states it's going to take more control of its programmatic buying. AdAge obtained the RFI that opened the window on the internal thinking at HP. HP hopes to find a...
There’s something for everyone in our selection of impressive ads this week! There’s a frolic with Paddington Bear for the little ones, a selfie contest for the social set, a smart toothbrush for the health-nut who has everything, and some luxurious German engineering to cure any mid-life crisis. Enjoy! Country:...