The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

Video Q&A: eXelate CEO Mark Zagorski on Data & Digital Ad Trends

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April 22nd 2014 | Adotas

ADOTAS – Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative — all through a Big Data lens. Zagorski has been at the forefront of digital disruption since 1997 when he joined Modem ... more...

This Week’s Best Video Ads: Batman, World Cup, Unsung Heroes, World’s Toughest Job

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April 18th 2014 | Unruly Media

ADOTAS – People are interviewed for a fake job, an unsung hero becomes the talk of the web and the U.S. embraces soccer. Yes, it’s just another crazy week in AdLand. But which ads have been setting the web alight over the last seven days? Which commercials have got everyone ... more...

WATCH: Mobile Document Scanner App Scanbot Now Available for Android

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April 10th 2014 | Press Release

BONN, Germany, April 10, 2014 (ADOTAS) – The doo team today announced the launch of Scanbot 1.0 for Android. The app is now available for download in the Play Store. Scanbot for Android is a mobile scanner app for creating high quality PDF scans of documents (incl. multi-page), receipts, business ... more...

Coull Receives $4M in Funding, Plans to Open NY Office

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March 21st 2014 | Press Release

LONDON, March 21, 2014 (ADOTAS) — Coull, the video monetization platform for digital publishers, has announced its intention to become Bristol’s first billion dollar tech business following a year of high growth. Coull has spent the last two years building one of the largest video ad networks in the world. ... more...

VIDEO: Metaio Releases Newest Version of the Junaio AR Browser

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March 20th 2014 | Press Release

MUNICH and SAN FRANCISCO, March 20, 2014 (ADOTAS) – Metaio today released the newest version of its free Junaio Augmented Reality Browser for Android and iOS devices with an updated user interface that features an all-new visualization of nearby points-of-interest (POIs). With Junaio it is now possible to access GPS and ... more...

BrightRoll Expands Technology Infrastructure to Drive Programmatic Video Growth in Europe

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March 13th 2014 | Press Release

SAN FRANCISCO and AMSTERDAM - March 13, 2014 (ADOTAS) — BrightRoll, the only independent and unified programmatic video advertising platform, today announced the international expansion of its technology infrastructure with Equinix, the global interconnection and data center company, at its AM3 Science Park in Amsterdam. This latest deployment reflects the dynamic ... more...

The Programmatic Future: Automation Poised to Dominate Video Ad Buying

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March 10th 2014 | Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...

Start Your Engines: A Sneak Peek at SXSW 2014

ADOTAS – If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin, Texas. ... more...

5 New Video Ads You Should Watch Right Now: Mastercard, P&G, EDEKA, Three, SOS Mayday

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February 28th 2014 | Mike Daly

ADOTAS – Cats sing ’80s classics, Pharrell Williams surprises a princess and a middle-aged German man bathes in muesli. Yes, it’s just another week in Adland. 5. SOS Mayday,“Would you give your jacket to Johannes?” Advertising based around hidden cameras is usually obsessed with tripping people up. Whether it’s catching people out ... more...

Silicon Valley Statehood? Inside Tim Draper’s Vision of ‘Six Californias’

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February 26th 2014 | Richard L. Tso

ADOTAS – Venture capitalist and viral marketing pioneer Tim Draper (above) sure isn’t resting on his laurels these days. As if his phenomenal success in building one of the most recognized VCs in the world wasn’t enough, the Silicon Valley businessman is now spearheading a movement to divide up California, ... more...

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