The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

Sizmek Presents Ads of the Week: October 13th – October 17th

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October 17th 2014 | Sizmek

This week’s ads are all about interactivity. Buy tickets to a new film, watch live poker, save for a new Chevy or covet a tricked-out phone – it’s all here. From basic expandable banners to innovative dynamic ads, this week’s selection shows how Sizmek features and formats make every ad ... more...

Sizmek Presents Ads of the Week: October 6th – October 10th

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October 10th 2014 | Sizmek

New film premieres, new games and new opportunities – our ads of the week launch us into the winter months with fresh ideas and fun, keeping the doldrums at bay. Get inspired by the diverse ways these advertisers use expandables and features like data capture and Skype integration to boost ... more...

Sizmek Presents Ads of the Week: September 29th – October 3rd

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October 3rd 2014 | Sizmek

As the glitz of Advertising Week NYC comes to a close and Oktoberfest kicks off, we thought we’d showcase a little campaign glamour of our own. This week’s ad picks represent icons of fashion, fragrance and luxury automobiles from around the globe. Country: Germany Advertiser: De Fragrance & Beauty Media Agency: ... more...

Sizmek Presents Ads of the Week: September 22nd – September 26th

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September 26th 2014 | Sizmek

Motorbiking across ice floes, saving humanity from self-destruction, flying bullets and fiery explosions – there’s a lot of adrenalin pumping through our super-creative, super-interactive ads this week. After the high-speed intensity of our ad picks from NBC, CW and Hero, you’ll probably want to curl up with a McDonald’s muffin ... more...

Sizmek Presents Ads of the Week: September 15th – September 19th

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September 19th 2014 | Sizmek

In rounding up this week’s ads of the week, we asked: how do marketers keep feature-rich ads from being just plain-old busy? These ads showcase super-interactive formats that let the creative shine! Country: United States Advertiser: Media Agency: Visit Norway | Innovation Norway Creative Agency: Mister-H Publisher: Facebook Built Using: Sizmek Social Link to Ad: Click Here This ... more...

Want Greater Direct Mail Success? Use Big Data to Determine Your Ideal Target Audience

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July 22nd 2014 | Robert Cordray

Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to uncover ... more...

Facebook to Acquire LiveRail

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July 2nd 2014 | Press Release

SAN FRANCISCO, Cal., July 2, 2014 (ADOTAS) — Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail. The companies did not disclose how much Facebook is paying for seven-year-old LiveRail. “What LiveRail ultimately offers is a complete advertising solution for video publishers,” Facebook vice president of ... more...

ICYMI: Google I/O Keynote Video

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June 25th 2014 | Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that ... more...

WATCH: Matt Sauls of SiteScout on Behavioral Targeting & Retargeting

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June 17th 2014 | Mike Daly

ADOTAS — Video correspondent Mari White recently interviewed Matt Sauls, VP of Operations at SiteScout, a leading self-serve platform for programmatic ad buying on desktop, mobile and video. SiteScout offers transparent reporting and real-time control to deliver unparalleled performance for brands, marketers and agencies. With a low minimum deposit, and the ... more...

Ad Campaigns for NASCAR, Fruit of the Loom & Dove Men+Care Remind Us that Dads Matter

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June 9th 2014 | Richard L. Tso

ADOTAS – Call them the jokesters, the motivators, the ones in life you can depend on. With Father’s Day just around the corner, advertisers want us to remember just how important dads are in shaping the lives of their children. New campaigns for NASCAR, Fruit of the Loom and Dove ... more...

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