The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.

Sizmek Presents Ads of the Week: December 15th – December 19th

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December 19th 2014 | Sizmek

We’ve assembled a few enticing seasonal treats in this week’s ad selections! Whether your perfect holiday celebration entails sparkling gifts, glam soirees or glacial adventures, our ads of the week will make your season bright. Happy holidays! Country: Canada Advertiser: American Express Media Agency: Ogilvy Publisher: MSN Canada Built Using: Sizmek Workshop Link to Ad: Click ... more...

More Companies Take Control of Programmatic Advertising In House

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December 17th 2014 | Adotas

AdAge is reporting that programmatic advertising is getting another big shake up–and nothing makes that clearer than Hewlett-Packard’s (HP) RFI that states it’s going to take more control of its programmatic buying. AdAge obtained the RFI that opened the window on the internal thinking at HP. HP hopes to find a “service ... more...

Sizmek Presents Ads of the Week: December 8th – December 12th

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December 12th 2014 | Sizmek

To help you shake the winter blahs, we hunted down the edgiest, funkiest and freshest ad formats and concepts for this week’s picks. BMW breaks out the Bubble, NYTimes transports us to exotic travel destinations for 36 hours, McDonald’s debuts Wasabi Boy, and as for what’s coming to a theatre ... more...

Meredith Video Studios Partners With Women Of The Vine for New Branded Content

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December 9th 2014 | Adotas

Meredith Video Studios,producer the Emmy Award-nominated nationally syndicated daily women’s lifestyle television program The Better Show, announced today that it will be partnering with Women of the Vine, an alliance of leading women vintners worldwide, to create a series of special branded entertainment segments focused on enjoying and sharing wine ... more...

Sizmek Presents Ads of the Week: December 1st – December 5th

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December 5th 2014 | Sizmek

There’s something for everyone in our selection of impressive ads this week! There’s a frolic with Paddington Bear for the little ones, a selfie contest for the social set, a smart toothbrush for the health-nut who has everything, and some luxurious German engineering to cure any mid-life crisis. Enjoy! Country: Canada Advertiser: ... more...

Sizmek Presents Ads of the Week: November 17th – November 21st

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November 21st 2014 | Sizmek

A new movie from DreamWorks, a new game from Ubisoft, and new tasty breads from McDonald’s – our ads of the week showcase of how big brands get the small details right. Check out how smart synchronization in these ads brings together animated components in clever and engaging ways. Country: France Advertiser: ... more...

Video Syndication Then and Now: An Industry Legacy By Default

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November 18th 2014 | Tim Mahlman

It’s 10 p.m. – do you know where your video content is? Traditional video syndication has left the web a veritable minefield for brands trying to find an audience for their videos. It’s an archaic practice in an age where a reputable video appearing on an inappropriate website (or next to ... more...

Sizmek Presents Ads of the Week: November 10th – November 14th

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November 14th 2014 | Sizmek

Consumers really take charge in this week’s standout ads, each of which delivers a highly interactive ad experience. Quiz McDonald’s about menu items and burger lore; become your favorite assassin, then sit back for the java of your choice brewed to order by Krups. And to think – we used ... more...

John Lewis’ Newest Christmas Ad “Monty’s Christmas” Will Thaw Your Heart

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November 7th 2014 | Adotas

Everyone is talking about Monty the Penguin. Yesterday, John Lewis unveiled its latest festive advert “Monty’s Christmas“, featuring a young boy and what appears to be his pet penguin playing together in the lead up to Christmas Day to tune of a cover of John Lennon’s “Real Love.”After the success of last ... more...

Sizmek Presents Ads of the Week: November 3rd – November 7th

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November 7th 2014 | Sizmek

First impressions are sometimes the only impression.  Our ads this week don’t waste any time engaging users to unlock more details, information and experiences.  From treasure hunting on the History Channel to powering eco-friendly automobiles and offering beauty tips, these ads all grab your attention and offer up clever ways ... more...

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