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All About ads.txt

Exploring the benefits and potential problems associated with the adoption of ads.txt: Adotas believes that everyone must have access to a forum where they can explore and discuss what it means to businesses large and small.

IAB’s Ads.txt Basics

WHAT IS ADS.TXT? The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and the idea is to give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory...
There’s been a lot of talk about video ad fraud since this Buzzfeed story back in October, but there seems to still be a lot of confusion about what actually constitutes video ad fraud and why it really matters in the grand scheme of things. So what if some other...