ADOTAS - Hearst Magazines' Digital Media unit has hooked up with Facebook branded platform operator Buddy Media to introduce some pretty cool social media tie-ins for Hearst's brand advertisers. One can only the imagine the potential for cross-media selling. Buddy Media will power branded social media applications dubbed "sapplets" (which...
ADOTAS - Right after my tirade about the group-buying and discount space being too damn crowded, another big fish dives into the pond: Amazon has introduced location-based deal platform AmazonLocal. It appears to follow the online discounter model du jour: subscribe to a daily email and purchase vouchers that can...
ADOTAS - PointRoll has some new executive faces: Matthew Flanagan is the new vice president of business development and publisher channels while Adam Carroll is the new director of business development. DoubleClick veteran Flanagan was last seen serving as general manager of media, entertainment and sports entertainment for Buddy Media,...
ADOTAS - Alibaba Group CEO Jack Ma said at All Things Digital's D9 conference that Yahoo! should break itself down into a smaller, more-focused units. "If running a big company isn't easy, than make it smaller," he intones. What should Yahoo! focus on? "What they believe in." Hmm... That's...
ADOTAS - Apparently because they make search results pages too crowded, Google is killing the ability for etail AdWords advertisers to include a Google Checkout button in their ads. However,  the badges will continue to be displayed in product searches. "We’re making this change to improve the user experience on...
ADOTAS - Launching at TechCrunch's fall Disrupt conference, gamification and customer loyalty platform Badgeville was a finalist in the Startup Battlefield and won the Audience Choice Award. Now right after the close of TechCrunch's spring Disrupt event, Badgeville is back with the Dynamic Game Engine, a platform for incorporating...
ADOTAS - Not long ago we covered the not unexpected but still unpleasant litigation taking place against several in the performance marketing world for their role in facilitating continuity offers, primarily in the health arena, in a manner that the FTC has deemed unacceptable. On that list was one...
ADOTAS - Blame my cosmopolitan upbringing, but gender stereotyping in advertising seems royally outdated -- women love shoes, men love sports. Haven't we advanced beyond that socially? We certainly have on a technology level -- using its just-launched social media management system, tracx showed an international brand of baby products...
ADOTAS - Those of us in the digital ad industry are well aware that it's a fluctuating space, but sometimes it takes a handy visualization to take in the (often mammoth) scope of change. Agency MDG Advertising was kind enough to put this infographic together focusing on the major...
ADOTAS - Twitter President of Revenue Adam Bain noted at the Ad Age Digital conference in April that 80% of Twitter's 600 advertisers were repeat customers -- and some of the names are pretty impressive: McDonalds, Starbucks, Verizon... But 600? That's it? Strangely enough, the microblogger gets repeat business from major...