ADOTAS -- Thus far, many advertisers have been reluctant to commit significant dollars to mobile advertising as part of their overall marketing strategy. Nonetheless, the folks at Operative believe publishers can get the ball rolling now to prepare themselves for the promise of the mobile ad sales juggernaut to...
ADOTAS - Facebook is apparently akin to Hogwart's School of Wizardry -- similar to how young wizards are forbidden to say the name "Voldemort" in the hallways, it appears when you're on Facebook, you'll have to refer to Google+ as "the social network that shall not be named." Well, maybe just if...
ADOTAS - Hey retailers -- Hitwise Intelligence calculates that a Facebook Like of your brand's page is worth 20 visits to your actual site. BIA/Kelsey threw on its predicting hat and forecast that U.S. mobile ad spend will jump to $4 billion in 2015, $2.8 billion or 70% of which...
ADOTAS - Socially curated search engine Blekko has launched Zorro, a visual rehash of its engine that now auto-included around 1,000 slash tags when users sign up. To market the overhaul, Blekko is inviting searchers to play "Three Engine Monte" -- users must pick the best results between three columns...
ADOTAS - Following Apple's banning of offer walls that incentivize app downloads through virtual items, Tapjoy, once known as OfferPal, is launching a $5 million fund to port iOS apps to Android, a process that can cost developers anywhere from $50,000 to $100,000. The catch? Tapjoy wants to be able to distribute and...
ADOTAS - Hearst Magazines' Digital Media unit has hooked up with Facebook branded platform operator Buddy Media to introduce some pretty cool social media tie-ins for Hearst's brand advertisers. One can only the imagine the potential for cross-media selling. Buddy Media will power branded social media applications dubbed "sapplets" (which...
ADOTAS - Right after my tirade about the group-buying and discount space being too damn crowded, another big fish dives into the pond: Amazon has introduced location-based deal platform AmazonLocal. It appears to follow the online discounter model du jour: subscribe to a daily email and purchase vouchers that can...
ADOTAS - PointRoll has some new executive faces: Matthew Flanagan is the new vice president of business development and publisher channels while Adam Carroll is the new director of business development. DoubleClick veteran Flanagan was last seen serving as general manager of media, entertainment and sports entertainment for Buddy Media,...
ADOTAS - Alibaba Group CEO Jack Ma said at All Things Digital's D9 conference that Yahoo! should break itself down into a smaller, more-focused units. "If running a big company isn't easy, than make it smaller," he intones. What should Yahoo! focus on? "What they believe in." Hmm... That's...
ADOTAS - Apparently because they make search results pages too crowded, Google is killing the ability for etail AdWords advertisers to include a Google Checkout button in their ads. However,  the badges will continue to be displayed in product searches. "We’re making this change to improve the user experience on...