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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

It might seem a tad hasty to call 2007 the year of widget advertising. But if a company like Freewebs has any say in the matter, the final ¾ of the year will set the tone for '08 to be just that. Founded in 2001 by 3 brothers with a...
At 46 years old, Creative Priority CEO Dana Farbo (left) reckons he's traveled many paths in his professional life, a journey in itself that's taken him from his rural, Midwestern stomping grounds to Madison Avenue. "I've gone through different stages in my life, you have no idea," the chief...
ADOTAS – Over the past couple of years, we have seen an eruption of discussion surrounding private exchanges. Many big publishers are now moving to the programmatic model via the private exchange path. For example, earlier this year, Google and Time Inc. introduced the Time Inc. Global Exchange, an...
ADOTAS -- I’m starting to read doom-and-gloom scenarios now that online privacy has come to the attention of the FTC and the Legislature. Gathering data to better target ads to users has breathed new life into the online ad industry, and the fear is that meddlesome regulations out of Washington...
ADOTAS -- With the continuous evolution of the online advertorial from the fake blog to fake news site and fake celebrity magazine, these fakevertising sites show no signs of slowing down. The bad news for many companies in our space, especially those that have gotten used to record month after...
ADOTAS -- At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO Action Plan is a strategic plan to achieve the ranking, traffic and return on investment objectives from the SEO campaign. Typically our SEO Action Plans are 90-days in duration,...
ADOTAS EXCLUSIVE -- Gamervision, an online community site, has been keeping gamers and like-minded people in touch since 2007. With an experienced team and a finger on the pulse of the market, Fred Bauer, Gamervision's co-founder, explains the company’s philosophy and the plans that will makes an imprint on...
By Matt Gilbert, CEO of Pepperjam When it comes to pricing models in the affiliate category, marketers have historically been limited to a service fee for program management combined with a “percent of” variable structure for conversions. As the renaissance of the affiliate category continues, these models are entering a period of...
Adotas spoke with J. Walker Smith, Chief Knowledge Officer at Kantar Consulting to discuss the impact of algorithms. Which aspect of retail is AI impacting more, marketing or shopping? When discussing marketing or shopping we are really talking about "algorithms," not "AI." By algorithms, we mean a set of structured and...
ADOTAS -- Once upon a time there were 3 midsized clients that elected to develop their eCommerce websites on a shoestring budget. As Goldilocks tried to market these 3 clients websites using SEO and paid search, she quickly found out their decisions to be…well…frugal is the word that came...