Home Spotlight

Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Campaigner is an email marketing company that is modifying the way advertisers look at direct marketing proving that a campaign’s ROI could be shot through the roof with something as simple and personal as an email. The Vice President of Marketing and Product Management for Campaigner, Luc Vezina took...
The South by Southwest Interactive Festival today announced the finalists for the 18th annual SXSW Interactive Innovation Awards, taking place the evening of March 17, 2015, on the sixth floor of the Hilton Austin Downtown. Previously called the SXSW Interactive Awards, the SXSW Interactive Innovation Awards ...
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.   What are some of the larger video advertising trends? One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t annoy or intrude on prospective...
Adotas presents a Q&A with Neil Sweeney, Founder and CEO of Freckle IoT and Killi. Please tell me about Killi and the company’s unique approach to data management. Killi is a consumer application available in the Apple and Google Play stores that empowers consumers to take back control of their data...
KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global extension of its previously U.S. only email network, which will cater to high-quality international advertisers and publishers. AdStation International will initially launch in the UK, with other countries being...
The name Pointroll is as synonymous with rich media as a bottle of Jack Daniel's is with Motley Crue. In just five years' time, the company has helped spearhead innovation and improved performance within banner ad units through its growing, peculiarly-titled product offering including Fat Boy, Towel Boy and...
ISG Provider Lens™ report evaluates 60 social business and collaboration solutions providers The popularity of social media platforms and applications is spurring enterprises to adopt "social business" models to better engage with employees and customers and improve collaboration, according to a new study publis published today by Information Services Group (ISG) (Nasdaq: III),...
Cindy Gallop is a mover and a shaker—literally and figuratively speaking. As BBH New York's former chairman tells it, she's been on planes, trains and automobiles practically since birth. "I was actually born in the UK but grew up in Brunei in Borneo," she explains. "When I was six, my...
ADOTAS EXCLUSIVE -- With ample justification and data to boot, much of the sky around the advertising industry has been falling in recent months for newspapers, magazines, TV and radio. Why? Because advertising in these media is quickly becoming a relic of the past. Traditional media and therefore most traditional...
Before Pointroll, Eyeblaster and Unicast made their T-Rex-sized imprint on the rich media landscape, a little outfit called EyeWonder was stirring the pot with graphically-enhanced online ad implementations that would help set the stage for the interactive video phenomenon we're witnessing today. Ads are now beamed through in-stream, rollover, pre-roll...
popup close button