Home Spotlight

Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS - When you're a small manufacturing company in a tight environment like EdgeTech, every marketing dollar counts and every one must produce results. Unofficially, the developer of humidity-measuring equipment (such as hydrometers for marine vehicles) considers GlobalSpec its marketing team, as it has a proven track record of...
By, Allison O'Keefe Wright - EVP, Managing Director of Research & Strategy at Open Mind Strategy Marketing to the New Family Dynamic – Millennial Parents  Millennials are now raising children. Forty percent are parents or 33 million people. Brands need to understand the millennial parenting style and how it is shaping the next generation. Key themes of the new family...
 Adotas presents a Q&A with William Gorfein, Founder of OTT/Streaming Audience Discovery Platform, PeerLogix to discuss insights into the growing usage and value of OTT Viewership Data.      Everyone is talking about the growth of OTT/Streaming content. What statistic or anecdote do you feel makes the argument most vividly? I read...
By Drew McLellan When you work in digital marketing, perusing (and gleaning inspiration from) social platforms comes with the territory. But when even a tech columnist for the New York Times admits he needs a break from his phone — and from social media in general — participating online can suddenly feel like...
As Director of Emerging Media, Ran Cohen joined Eyeblaster in efforts to support the expansion of the Advertising Campaign Management (ACM) suite to additional emerging digital platforms such as games, mobile and IPTV. Cohen will be the first to admit that his gaming experience was not extensive but...
Ahead of this year’s midterm elections, Telaria, the Video Management Platform that works with publishers including Hulu and Sling, analyzed data on its platform and found that connected TV spending comprised 30 percent of political ad buys. We spoke with Olivier Girault, Telaria’s Director of Business Intelligence, to understand...
Campaigner is an email marketing company that is modifying the way advertisers look at direct marketing proving that a campaign’s ROI could be shot through the roof with something as simple and personal as an email. The Vice President of Marketing and Product Management for Campaigner, Luc Vezina took...
ADOTAS - With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec's expertise in reaching engineers and designers online in the early stages of development to collaborate on custom steel springs. In the video below, Vulcan VP of Sales and Marketing Bob Gustafson details GlobalSpec's multifaceted...
Q: It was recently reported that Netflix subscriptions have surpassed cable subscriptions. What does this mean for advertisers? How should they adjust their approach to TV and video advertising in the wake of changing consumption habits? A: In many ways, changing consumption habits has been a boon for advertisers. With...
With all due respect to our readers who went to MIT, some of us, myself included, have never been anywhere near it.  I’m a right-brain person, and as such, “data” and “analytics” are like some foreign-language words that have become ingrained in the American English vernacular.  The two words...