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Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS -- Today, we asked our panel of ad industry experts the following Burning Question: "What are your thoughts on Twitter's $50 million acquisition of Namo Media?" Here's how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach...
ADOTAS -- There is a fundamental flaw in advertising. Advertising is essentially arbitrage, leveraging a disconnect between the value of your audience’s attention and the cost to reach it. All arbitrage is inherently short lived. Eventually the marketplace will catch up and realign those values. Eventually the marketplace will...
ADOTAS -- If the key to advertising is all about understanding the pulse of customers, the rapid evolution of the wearable mobile market is surely to raise the bar. Walking through this year’s CES and Mobile World Congress events, wearable computing was front-and-center, and if your initial reactions were...
ADOTAS -- Internet Week will bring the Internet to life across New York City during Internet Week New York 2014 from May 19-25. The weeklong festival is expected to draw more than 45,000 people to over 250 events taking place both citywide and at the Internet Week New York...
ADOTAS – Snapchat’s entire existence started off with a feature that never existed before, and the startup wants to continue this trend by building on more functionality and innovations. In terms of monetizing the app, in-app purchases will come first, as Snapchat looks to innovate and create services users...
ADOTAS -- As we reported earlier this week, Facebook revealed its plans for a mobile ad network at its “F8″ developer conference in San Francisco today. To kick off the conference, founder/CEO Mark Zuckerberg and company announced more than a dozen new developer products, including: Audience Network: Developers now have a new way...
ADOTAS -- Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative -- all through a Big Data lens. Zagorski has been at the forefront of digital...
ADOTAS -- In a recent article titled “The Death of CPM,” the CFO of a B2B digital marketing platform company asked, “Are the old metrics still working?” This question implies that CPM once worked and no longer does. The effectiveness of cost per...

The Death of CPM

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to...
ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent.