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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

By Kenneth Musante There are few online marketing pros who've got their hands in as many cookie jars as Joseph Jaffe does. He's got his own consulting practice, Jaffe LLC, has authored a book (Life After the 30-Second Spot), runs a blog called JaffeJuice, and is, in general, a man...
ADOTAS -- Adland, it seems, is offended by fat. A recent Advertising Age article  bemoans a proliferation of “belly fat” banners that are cropping up increasingly online. Published by “some of the web's shadiest advertisers,” more and more websites are apparently so revenue-starved that gluttony is newly enticing. But as GA...
ADOTAS -- Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he is either going to go all the way or click away. After arriving on a page, it takes a customer about 5 seconds to make the decision. If your...
Pay-Per-Click ‘beyond the majors’ (Google, Yahoo! and MSN) has been a common theme on this year's conference circuit. But are these other PPC networks really worth trying? With rising bid prices on GYM and increasingly innovative offerings by some of the alternative PPC networks, the answer, it would appear,...
With six bestselling books under his belt, numerous awards to his credit, and wide acclaim as a speaker, author, entrepreneur and self-named "agent of change," Seth Godin was a natural addition to our OMMA/Advertising Week special issue. An MBA graduate of Stanford University, Godin has lived up to the...
ADOTAS editor and owner spent a few minutes getting to know Jonathan Shapiro, a man whose career has profoundly influenced the rise of the internet revolution through its infancy and stands ready to determine its more mature direction, purpose, and continuing evolution. Background Jonathan Shapiro is Chief Executive Officer of MediaWhiz...
Mergers and acquisitions seem to be fundamental tactics in the online industry. From Google's high-stakes, highly publicized purchase of YouTube to DoubleClick expanding its video division with the services of Klipmart, the need to consolidate and renovate business models can partly explain why Internet/interactive advertising is on a consistently...
Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision...
ADOTAS -- One of the absolute coolest things about affiliate marketing is the fact that a single affiliate can take on a Fortune 500 company for ad space on a site like MSNBC. In Q2 of this year alone, affiliates inundated this and many other sites with arbitrage media buys....
ADOTAS EXCLUSIVE – Mochila has created the first and only online marketplace for syndicated content from hundreds of content providers. Providing an opportunity for content providers, advertisers and publishers alike, the company has been flourishing at a time when many are at a standstill. CEO Keith McAllister gave ADOTAS...