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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS -- With over 15 years in the industry under its belt, Lyris is no stranger to integrative online marketing. In fact, the company is one of the leading authorities in the industry on the subject. We spoke with Lyris on the company’s beginnings, evolution and what can be...
ADOTAS -- Contrary to popular belief, we interactive folks don’t sit around waiting for every retail outlet to crumble into brick-and-mortar dust. Not those of us who think about customers more than we think about apps and code, anyway. Heresy for a digital guy, you say? To which I...
ADOTAS -- Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are opting to watch and listen to their preferred content. For publishers, it has gone from an added extra on their site, to an integral part of their content offering.
ADOTAS EXCLUSIVE -- Contextual advertising has been around for about as long as the Internet has been with us. Owned and operated by NetLine, RevResponse has worked hard to make an imprint on the industry. David Fortino, appointed Vice President of Audience Development at NetLine spoke with Adotas about how...
[Brad Brinegar, CEO, McKinney-Silver] Think a degree in business is the fastest way to the top of the corporate ladder in the ad world? Think again.
ADOTAS -- The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the...
Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.   Q: What are some exciting developments happening in mobile, today? A: The growth of mobile in the...
Valencia Gayles (left) represents "transculturalism," which is one of the inspirations behind her pivotal role as Chief Operating Officer with the TRUE Agency, an operation that thrives on transcending cultural borders. Gayles is a Columbia University graduate who has dedicated years and garnered expertise at agencies like Franklin...
Propel Media, Inc., formed by the January merger of Kitara Media Corp. and Future Ads LLC, announced that it achieved revenue of $21.5 million and adjusted EBITDA of $5.2 million in its first quarter as a combined public company bringing together online video, display and mobile advertising technology solutions...
The South by Southwest Interactive Festival today announced the finalists for the 18th annual SXSW Interactive Innovation Awards, taking place the evening of March 17, 2015, on the sixth floor of the Hilton Austin Downtown. Previously called the SXSW Interactive Awards, the SXSW Interactive Innovation Awards ...