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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Chris Young is such a busy man these days even his bathroom breaks have to be penciled in. So you can't really knock the co-founder/CEO of Klipmart for recently deciding it was high time to hire some help. "I never knew it was possible to be this booked,"...
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.   What are some of the larger video advertising trends? One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t annoy or intrude on prospective...
Q&A with Jon Mottel, Director of Social Strategy at Undertone   What are your thoughts on the recent Instagram/Facebook outage? What impact did it have on your business?  Being in the ad technology space, we’re accustomed to the occasional outage or technology snafu that affects our day to day. This one specifically...
By Lauren Hallanan, VP of Live Streaming at The Meet Group How can live streaming benefit a YouTuber? Marketers are increasingly turning to live streaming to broadcast events and promote their brands. If YouTubers can successfully learn how to add live streaming as an additional social media channel to their video...
Mobile usage has become an integral part of the path-to-purchase. Consumers are tapping into their smartphones at home, in store aisles, and on-the-go to read news, research products, compare prices, engage with brands and receive special offers and coupons. But, marketers have to remember mobile is personal and is intended...
While the name Razor & Tie has been quickly gaining notice for its popular Kidz Bop children's music compilations, the company's business model is actually built on a direct response strategy first and foremost. Though the record label division is a considerable cash crop for the company, Razor &...
ADOTAS - In the dynamic world of online marketing, the reputation of affiliate marketing has been on a pendulum swinging from advertiser’s best friend to public enemy number one. MediaTrust is working hard to redefine affiliate marketing (now named performance marketing) and bring a consistent standard of integrity and excellence...
ADOTAS - Beware, New Yorkers -- the affiliates are coming, and they're coming in droves. From August 21 to 23, around 4,000 representatives of the performance marketing industry are expected to descend upon the New York Hilton for Affiliate Summit East (register here), the 18th affiliate conference hosted by founders...
Cindy Gallop is a mover and a shaker—literally and figuratively speaking. As BBH New York's former chairman tells it, she's been on planes, trains and automobiles practically since birth. "I was actually born in the UK but grew up in Brunei in Borneo," she explains. "When I was six, my...
ADOTAS talks to renowned advertising workhorse Carisa Bianchi, President of TBWA/Chiat/Day-Los Angeles. Carisa enlightens us on her extensive, hallowed background, including her work on the legendary "Energizer Bunny" campaign. For someone with the kind of clout that TBWAChiatDay-Los Angeles President Carisa Bianchi has, it's refreshing to hear that even she...