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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS EXCLUSIVE -- Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to reach a targeted group of engaged customers. However, you do run the risk of some of your messages getting lost, falling through the cracks or getting spammed. E-mail marketer...
ADOTAS -- Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative -- all through a Big Data lens. Zagorski has been at the forefront of digital...
 Adotas presents a Q&A with William Gorfein, Founder of OTT/Streaming Audience Discovery Platform, PeerLogix to discuss insights into the growing usage and value of OTT Viewership Data.      Everyone is talking about the growth of OTT/Streaming content. What statistic or anecdote do you feel makes the argument most vividly? I read...
In 1999, Andrew Wetzler and Dennis Pushkin founded MoreVisibility. Wetzler and Pushkin saw the emergence of the internet and search engines and felt that it created a unique opportunity. Their early email marketing tests to promote their services further validated the budding interest with Search and that was the...
Without the presence and edge of Heavy.com, broadband programming just wouldn't be the same. While major cable networks like CNN, MTV and Comedy Central have now created specialized online channels for streaming video content, Heavy.com has taken to providing original programming that weaves various facets of entertainment, including biting...
ADOTAS – There are now more places than ever before not just any eyeballs, but the right eyeballs. Clicks are now but one type of measurement at our disposal. Nielsen ratings are passé due to DVRs, web viewing, smartphone, and large public viewings. When we talk to our clients,...
*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal and professional life in the middle and end of 2006.  Having been both recently divorced from my ex-wife and laid off from my position during the acquisition of Siebel...
Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.” The evolution of CDPs stemmed from customer support and...
Mobile usage has become an integral part of the path-to-purchase. Consumers are tapping into their smartphones at home, in store aisles, and on-the-go to read news, research products, compare prices, engage with brands and receive special offers and coupons. But, marketers have to remember mobile is personal and is intended...
Editor's note: This is a series from Dianna Koltz, director of best practices and email marketing at Memolink, Inc., on how to use business standards to combat online fraud. Here's part two, and part three.  ADOTAS EXCLUSIVE -- The largest threat to online advertising is growing as the economy...