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Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Mergers, acquisitions and re-branding seem as common in the interactive space as a scowl on Simon Cowell's face. But the effect of such industry shakeups have for the most part, been hit, miss or meh. Still, as the aftershocks of the Google/YouTube union continue reverberating throughout the digital realm, changing...
ADOTAS – Snapchat’s entire existence started off with a feature that never existed before, and the startup wants to continue this trend by building on more functionality and innovations. In terms of monetizing the app, in-app purchases will come first, as Snapchat looks to innovate and create services users...
ADOTAS -- Data is at the heart of all phases of the marketing campaign cycle -- planning, execution, interaction, and measurement. Marketers are still exploring the best ways to leverage third-party and in-house customer data across all of those phases to gain decision-driving insights and tangible results. Neustar AdAdvisor provides...
ADOTAS EXCLUSIVE -- Contextual advertising has been around for about as long as the Internet has been with us. Owned and operated by NetLine, RevResponse has worked hard to make an imprint on the industry. David Fortino, appointed Vice President of Audience Development at NetLine spoke with Adotas about how...
It’s that time of year . . . the Major League Baseball playoffs are here and the Fall Classic is just around the corner. The hype and speculation are done. A new World Series champion will soon emerge. Fan attention is at its peak and once again television will be...
Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits to both the consumer and the brand – if it’s done right. But, marketers need to be careful they don’t take this valuable tactic too far and cross the...
ADOTAS -- Social media has revolutionized advertising in countless ways, and while industry grapples with the changing landscape, one thing is certain -- new platforms require a new approach. In recent months, offer-based channels have been thrust into the spotlight, and into the middle of the lead quality debate. While...
ADOTAS EXCLUSIVE -- Sapient says it is the largest interactive agency in the world. It bills itself as “the only interactive agency to take creativity, strategy, and technology out of silos, and develop a truly blended approach to creating emotionally resonant, online brand experiences.” But things haven’t always been...
Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision...
Ever wondered what happens to PhD dropouts? Take a look at Martin Nisenholtz. Back in 1979, a full two decades before he would be appointed chief of New York Times Digital, Nisenholtz found himself nearing the tail-end of a PhD in Communications at the University of Pennsylvania. But as...