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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS EXCLUSIVE -- To identify America’s most powerful and enduring brands, look no further than the Fortune 500. In 2008, the top ten corporate titans were: 1) Walmart; 2) Exxon Mobil; 3) Chevron; 4) General Motors; 5) Conoco Phillips; 6) General Electric; 7) Ford; 8) Citi Group; 9) Bank...
By: Amber Cooleen, Senior Director, Marketing This year marks a full decade since IEEE GlobalSpec published its first study on social media use in the industrial sector.  When we first began surveying engineers and technical professionals on their engagement with various social media platforms, adoption and usage specifically for work-related...
ADOTAS -- A survey conducted late last year by Pew Research Center demonstrates how the Internet has skyrocketed past newspapers and other sources as a preferred method for young adults to receive their news. More recently The Guardian, one of the UK’s most widely-read publications, also polled young readers around...
Media Agency, TV Station Members and Reps Cite Inefficiencies In the Sales Process As a Top Concern   For decades, the way TV advertisements have been bought and sold has not changed. To this day, there are still orders being handwritten. There is no widespread use of an automated technology solution...
For all the awards, acclaim and financial gain that have come Josh Linkner's (left) way in the realm of interactive marketing, one could never deduce that the CEO/founder of ePrize is actually a jazz musician at heart. But unlike his pre-online, groove-riding heyday, where smoke-filled clubs and throwback lounges would've...
By Matt Gilbert, CEO of Pepperjam As the next chapter of affiliate marketing is written, flexibility will be a dominant theme. Answer the questions below based on your current state and your anticipated needs over the next 24 months. An honest assessment of these four primary drivers will put you in...
ADOTAS EXCLUSIVE -- Online video is an important and innovative tool that advertisers and marketers are still learning how to utilize effectively. But with no current ad delivery standards set across all media players, advertisers are having trouble capitalizing on this technology. Panache is a company that is looking...
ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent.
As ADOTAS continues its sojourn across the pond to gain some firsthand perspective on overseas online/interactive advertising culture, we arrive in London, where we have an engaging chat with Dave Smith, Managing Director of New Media Maze. Formed in 2000 and based in the heart of England's capital, New Media...
Q&A with Gil Becker, CEO of AnyClip on brand safety, GDPR, and why contextualized ads will help clean up the industry Discuss your thoughts on the state of brand safety in digital advertising? How does AnyClip play a role in cleaning up the industry? Let’s first define what we mean when...