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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

One of the most discussed strategies in online/interactive today is auction-based advertising. Months ago, ADOTAS published an exclusive byline from Bill Urschel, CEO of AdECN, an auction-based exchange that aims to bring a new kind of stability and revenue-driver to the market. The article in turn created quite a...
It takes some impudence to call yourself "the premier" of anything, but for a company like IGA Partners —whose tagline reads "the world's premier in-game advertising agency" — such braggadocio may be justified.In just three short years, the company has evolved into a multimillion dollar, worldwide operation by...
After it's raised red flags in the online advertising industry, raised eyebrows amongst consumers and perhaps even lowered the standards of the online space, it's no surprise that Bill Day would declare that adware "dies as a term in the next twelve months." The "term" in question is not only...
Editor's note: This is a series from Dianna Koltz, director of best practices and email marketing at Memolink, Inc., on how to use business standards to combat online fraud. Here's part two, and part three.  ADOTAS EXCLUSIVE -- The largest threat to online advertising is growing as the economy...
ADOTAS -- Data is at the heart of all phases of the marketing campaign cycle -- planning, execution, interaction, and measurement. Marketers are still exploring the best ways to leverage third-party and in-house customer data across all of those phases to gain decision-driving insights and tangible results. Neustar AdAdvisor provides...

Big Data: Hype or Hope?

ADOTAS – Big Data. Everybody’s talking about it. You’d think it was a cure-all, the ultimate panacea. The greatest thing to hit marketing since the Wendy’s “Where’s the Beef?” campaign. All kinds of companies in almost every niche industry are trying to extract value from Big Data. Like ancient...
ADOTAS -- Internet Week will bring the Internet to life across New York City during Internet Week New York 2014 from May 19-25. The weeklong festival is expected to draw more than 45,000 people to over 250 events taking place both citywide and at the Internet Week New York...
Cindy Gallop is a mover and a shaker—literally and figuratively speaking. As BBH New York's former chairman tells it, she's been on planes, trains and automobiles practically since birth. "I was actually born in the UK but grew up in Brunei in Borneo," she explains. "When I was six, my...
ADOTAS -- Usually in this column I offer opinions, or report observations. This time, though, I want to put forth a theory, and discuss a little of how I think it impacts creative. Here's the theory: Mass is gone. Niche is all that exists anymore. We know that traditional advertising was...
ADOTAS -- Google Analytics is free—like nearly every other Google service except advertising on its search pages. Free is a magical word. It sprinkles fairy dust everywhere it goes. It can open the mind of even the stoniest corporate curmudgeon. It can spark a flicker of hope in even the...