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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS -- The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the...
Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.” The evolution of CDPs stemmed from customer support and...
Excerpt from Alan Siegel’s forthcoming book: Voice Lessons, Navigating the Complex Cultural Landscape to Build a Distinctive Brand Voice.   Nearly four decades ago, the concept of ‘Brand Voice captured considerable attention in the marketing community. Today the concept is widely used by branding professionals, but it is still largely misunderstood and underleveraged....
As younger generations become increasingly wary of marketing language, it’s important to find ways to connect with them in a way that feels authentic. Adotas presents a Q&A with Ann Clurman of Kantar Consulting to discuss the emergence of emojis as a creative outlet for language and their importance...
ADOTAS -- In the world of online advertising, content is king because without content, there’s nothing to monetize. Major online publications like Mashable and Business Insider are embracing online video in an effort to go move away from being a simple text-based publishers to something far more ambitious. Advertisers are...
ADOTAS -- Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are opting to watch and listen to their preferred content. For publishers, it has gone from an added extra on their site, to an integral part of their content offering.
After it's raised red flags in the online advertising industry, raised eyebrows amongst consumers and perhaps even lowered the standards of the online space, it's no surprise that Bill Day would declare that adware "dies as a term in the next twelve months." The "term" in question is not only...
Editor's note: This is a series from Dianna Koltz, director of best practices and email marketing at Memolink, Inc., on how to use business standards to combat online fraud. Here's part two, and part three.  ADOTAS EXCLUSIVE -- The largest threat to online advertising is growing as the economy...
ADOTAS -- Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative -- all through a Big Data lens. Zagorski has been at the forefront of digital...
ADOTAS -- Social media has revolutionized advertising in countless ways, and while industry grapples with the changing landscape, one thing is certain -- new platforms require a new approach. In recent months, offer-based channels have been thrust into the spotlight, and into the middle of the lead quality debate. While...