Home Spotlight

Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Craig Newmark doesn't exist. Or at least that's what he'd like us to believe. As founder of Craigslist, arguably the biggest online classified site in the world, Newmark has been content to hide behind a giant, Wizard of Oz-like veil over the years, fueling the internet legend that there is...
Don't mistake Bonita Coleman Stewart's confidence for cockiness—even when she utters something like, "I think marketers have caught up to where I always was." Statements like those are just not egocentric when you have ample proof to back them up. And looking at the list of accomplishments that this...
ADOTAS -- Internet Week will bring the Internet to life across New York City during Internet Week New York 2014 from May 19-25. The weeklong festival is expected to draw more than 45,000 people to over 250 events taking place both citywide and at the Internet Week New York...
It takes some impudence to call yourself "the premier" of anything, but for a company like IGA Partners —whose tagline reads "the world's premier in-game advertising agency" — such braggadocio may be justified.In just three short years, the company has evolved into a multimillion dollar, worldwide operation by...
ADOTAS -- At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO Action Plan is a strategic plan to achieve the ranking, traffic and return on investment objectives from the SEO campaign. Typically our SEO Action Plans are 90-days in duration,...
KANSAS CITY, Mo., December 16, 2013 (ADOTAS) – Adknowledge’s email channel, AdStation, has announced CPM-based pricing for email advertisers and it looks like it’s really worth taking a look at.  Highly targeted to specific audience segments, AdStation mailings are thus far generating ROI beyond that of paid search, including...
With six bestselling books under his belt, numerous awards to his credit, and wide acclaim as a speaker, author, entrepreneur and self-named "agent of change," Seth Godin was a natural addition to our OMMA/Advertising Week special issue. An MBA graduate of Stanford University, Godin has lived up to the...
ADOTAS - Founded in 2006, Sponsormob is one of those rare companies that has really changed the landscape of online advertising. The firm is the first CPA Network for the mobile Internet. Having such a title is both exciting and daunting for a company to maintain. Speaking to cofounder...
ADOTAS -- It’s been a long time since I have wanted a product to succeed as much as Microsoft’s Search Decision Engine Bing (excluding my clients’ products and Susan Boyle on Britain’s Got Talent, but that’s an issue for another bylined article). For the record, I don’t work for or...
By Kenneth Musante There are few online marketing pros who've got their hands in as many cookie jars as Joseph Jaffe does. He's got his own consulting practice, Jaffe LLC, has authored a book (Life After the 30-Second Spot), runs a blog called JaffeJuice, and is, in general, a man...