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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS EXCLUSIVE – Acceleration offers customized solutions for almost every aspect of the digital advertising world. Essentially, it aims to help its clients get the most from their online marketing technology investments. ADOTAS sat down with Acceleration’s CEO, Jacques van Niekerk, to find out more about how the company...
ADOTAS -- We recently sat down for an interview with Michael Batalha (pictured), president of Emercury, an email marketing company that provides its clients with the ability to increase leads, build stronger relationships, and increase visibility and awareness, resulting in increased sales. Among the company's products is Admailr, a proprietary...
ADOTAS -- I never believed search built brands until recently. To me brands are usually built by basic brand pillars or attributes such as service, quality or innovation, yet often comprise critically important differentiation intangibles such as feelings and experiences. These feelings and experiences are developed and communicated by brand...
Typically, when executives say they come to advertising with a "well-rounded" personal history, it more than likely means they've spent time working in another field...at least once. That's certainly true for Kate Everett-Thorp, who started her career on Capitol Hill and is now president of interactive advertising for the renowned...
ADOTAS -- According to recent reports, 33 percent of the population buys their music online, and the competition to become a “go to” resource for fans is intense. With taste and preference for music increasingly being formed online through a community, retailers must continually find new ways to build a...
As a top exec at leading online ticketing service Stubhub.com, Dre Madden is helping pave the way for the next stage of interactive marketing. An interactive industry player since 1997, Dre has racked up an extensive marketing background with experience at leading e-commerce companies and high-growth start-ups. At StubHub,...
While we've been privy to the Pew studies and the like stating the phenomenal rise of minority Internet use—mainly African American and Hispanics—, AOL has actually taken these case studies and created viable subsidiaries dedicated to these markets. With Black Voices and AOL Latino, the online monolith has created...
Adotas presents a Q&A with Monica Ho, CMO of reputation management platform SOCi to dive into the sales impact of a bad review on mobile search results and the mobile reputation management strategies brands must employ to find success in the restaurant business! How are restaurant goers discovering new restaurants...
Search engine marketers bank on the fact that when you search for an item or topic, their site or ad will catch your eye. In reality, though, how much of their overall online time do users actually spend searching? Studies revealed that the answer is not much. Searches, even...
Contributor: Kevin Jones, Senior Director of Media Buying at Digital Remedy Where are advertisers failing when it comes to video optimization?  A missed opportunity for advertisers is sticking to one KPI and not worrying about a secondary one. If video completion rate (VCR) is performing well, but viewability is low (or vice...
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