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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS -- We recently sat down for an interview with Michael Batalha (pictured), president of Emercury, an email marketing company that provides its clients with the ability to increase leads, build stronger relationships, and increase visibility and awareness, resulting in increased sales. Among the company's products is Admailr, a proprietary...
ADOTAS - With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec's expertise in reaching engineers and designers online in the early stages of development to collaborate on custom steel springs. In the video below, Vulcan VP of Sales and Marketing Bob Gustafson details GlobalSpec's multifaceted...
ADOTAS EXCLUSIVE -- Sapient says it is the largest interactive agency in the world. It bills itself as “the only interactive agency to take creativity, strategy, and technology out of silos, and develop a truly blended approach to creating emotionally resonant, online brand experiences.” But things haven’t always been...
ADOTAS EXCLUSIVE -- HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since 2004. The company has created an awareness of mobile marketing that has helped legitimize this portion of the industry. CEO of HipCricket, Ivan Braiker spoke with Adotas about the...
ADOTAS -- Data is at the heart of all phases of the marketing campaign cycle -- planning, execution, interaction, and measurement. Marketers are still exploring the best ways to leverage third-party and in-house customer data across all of those phases to gain decision-driving insights and tangible results. Neustar AdAdvisor provides...
ADOTAS EXCLUSIVE -- Zango is an online media company which has provided users with ad-supported premium content since 1999. The company made headlines today with the announcement that 68 jobs will be lost due to downsizing and a redirection of the company. The company put out a statement explaining...
ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent.
ADOTAS – Snapchat’s entire existence started off with a feature that never existed before, and the startup wants to continue this trend by building on more functionality and innovations. In terms of monetizing the app, in-app purchases will come first, as Snapchat looks to innovate and create services users...
Anthem paid out $115 million in 2017 to settle a number of class action lawsuits brought by victims of a data breach. That sum is the highest in history, but it's hardly the only astronomical figure like this. Litigation regularly leads to multi-million dollar penalties. The figures are only going...
Hype and generous estimates aside, it is likely inevitable that a greater influx of mobile marketing-related news will emerge in '07. With everyone from stalwart networks such as ABC to smaller-tier firms hopping on the mobile bandwagon to push products, the micro-screens of our on-the-go culture are undergoing a...