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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Targeted TV in A Digital World: Part 2--When Targeted TV data informs Supply Chain Management, retailers can make sure the right products reach the right audience. Consumer research tells you a potential customer’s buying habits, economic status, even favorite news topics, and now those data points can be crossed with...
18-34-year old males have made an effortless transition from being arguably the most coveted demographic in TV and print land to the most sought after in the virtual space. From gaming to music downloading to casual Web surfing, men online engage in enough diverse activity to provide marketers a...
Adotas presents a Q&A with Monica Ho, CMO of reputation management platform SOCi to dive into the sales impact of a bad review on mobile search results and the mobile reputation management strategies brands must employ to find success in the restaurant business! How are restaurant goers discovering new restaurants...
ISG Provider Lens™ report evaluates 60 social business and collaboration solutions providers The popularity of social media platforms and applications is spurring enterprises to adopt "social business" models to better engage with employees and customers and improve collaboration, according to a new study publis published today by Information Services Group (ISG) (Nasdaq: III),...
Adotas presents a Q&A with Victor Cornejo discussing multicultural marketing campaign best practices and increasing engagement. How does connecting with multicultural consumers in their native language help increase engagement in the creative? Connecting with multicultural consumers in their native language helps increase engagement because language is a key component of relevancy. As such,...
Chris Young is such a busy man these days even his bathroom breaks have to be penciled in. So you can't really knock the co-founder/CEO of Klipmart for recently deciding it was high time to hire some help. "I never knew it was possible to be this booked,"...
ADOTAS EXCLUSIVE -- Roy Shkedi has had an interesting career trajectory -- from working for the Intelligence Branch of the IDF to doing equity research at Ofek Securities – and now as the founder and CEO of AlmondNet. As the head of a leading behavioral targeting company, he has...
ADOTAS -- Social media has revolutionized advertising in countless ways, and while industry grapples with the changing landscape, one thing is certain -- new platforms require a new approach. In recent months, offer-based channels have been thrust into the spotlight, and into the middle of the lead quality debate. While...
ADOTAS -- Google Analytics is free—like nearly every other Google service except advertising on its search pages. Free is a magical word. It sprinkles fairy dust everywhere it goes. It can open the mind of even the stoniest corporate curmudgeon. It can spark a flicker of hope in even the...
Cindy Gallop is a mover and a shaker—literally and figuratively speaking. As BBH New York's former chairman tells it, she's been on planes, trains and automobiles practically since birth. "I was actually born in the UK but grew up in Brunei in Borneo," she explains. "When I was six, my...