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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

With the plethora of platforms available to marketing professionals, sending a unified message across each communication channel seems like a no-brainer approach. However, while channel synchronicity can be effective, it comes with a big risk: your message growing stale. Cross-channel marketing, conversely, revolves around telling a unique story in each...
ADOTAS – AdStation, Adknowledge’s email channel, recently  invited us over to share with us their plans and products for 2014.  What follows is a firsthand account of what we learned during our visit. To begin with, AdStation is launching new products in 2014 while simultaneously taking all of their email...
ADOTAS -- Once upon a time there were 3 midsized clients that elected to develop their eCommerce websites on a shoestring budget. As Goldilocks tried to market these 3 clients websites using SEO and paid search, she quickly found out their decisions to be…well…frugal is the word that came...
ADOTAS EXCLUSIVE -- Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to reach a targeted group of engaged customers. However, you do run the risk of some of your messages getting lost, falling through the cracks or getting spammed. E-mail marketer...
By Sean Brady, President of Emarsys Americas  When did technology become a total focus, rather than the means to an end, for marketers? The influx in both availability and quantity of consumer data over the past two decades has pushed us as marketers to become more data-driven in our strategies and tactics. However,...
Marketing is one of the most fluid disciplines out there—why? Because it ebbs and flows along with customer preferences and current technology trends, both of which are constantly changing. Key traits of a good marketer include adaptability and flexibility, for this very reason. As we kick off the New Year...
ADOTAS -- We recently sat down with LeadSpend Co-Founder & CEO Craig Swerdloff to talk about the history of his company and the importance of email validation. LeadSpend is a data insights company that provides a hosted solution for identifying the validity of email addresses. Customers use it...
What does the trend toward frictionless media mean to you? I feel that it is the opportunity to deliver online experiences in a truly personalized manner, where every web visitor experiences every web page or an app in a way that is tailored for them - sort of a “web...
ADOTAS -- Peter Klein, SVP of Media Services for MediaWhiz, answers questions about the state of affiliate marketing at the company's New York office on March 1, 2013. About MediaWhiz MediaWhiz is an integrated digital media and performance marketing agency that helps brands engage, acquire...
It’s that time of year . . . the Major League Baseball playoffs are here and the Fall Classic is just around the corner. The hype and speculation are done. A new World Series champion will soon emerge. Fan attention is at its peak and once again television will be...
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