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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Pay-Per-Click ‘beyond the majors’ (Google, Yahoo! and MSN) has been a common theme on this year's conference circuit. But are these other PPC networks really worth trying? With rising bid prices on GYM and increasingly innovative offerings by some of the alternative PPC networks, the answer, it would appear,...
David Kashak, Founder & CEO of Connatix discusses the "gap" in the video space and importance of video monetization for publishers with Adotas. Q: Explain the "gap" in the video space that made you create Connatix Video is the most engaging form of media, but, for many publishers, it has largely...
By Sean Brady, President of Emarsys Americas  When did technology become a total focus, rather than the means to an end, for marketers? The influx in both availability and quantity of consumer data over the past two decades has pushed us as marketers to become more data-driven in our strategies and tactics. However,...
 Emmanuel Probst, VP of Media & Content at Kantar This year again the advertising industry is expected to grow by almost 4% to $563 billion, according to GroupM’s forecast. Consumers are exposed to as many as 5,000 advertisements per day, yet can hardly remember one of them. To make things...
By Lauren Hallanan, VP of Live Streaming at The Meet Group How can live streaming benefit a YouTuber? Marketers are increasingly turning to live streaming to broadcast events and promote their brands. If YouTubers can successfully learn how to add live streaming as an additional social media channel to their video...
Kerry Bianchi, CEO of Visto talks "What's Hot for 2019 vs. That’s so 2018" Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating...
ADOTAS EXCLUSIVE -- Online video is an important and innovative tool that advertisers and marketers are still learning how to utilize effectively. But with no current ad delivery standards set across all media players, advertisers are having trouble capitalizing on this technology. Panache is a company that is looking...
ADOTAS EXCLUSIVE -- Nurun is an independent global interactive agency founded in 1995 – practically the Paleolithic Era in the online ad world. ADOTAS sat down with Nurun’s president of North America, Steve Carbone, to see how Nurun has managed to stayed spry, what it still needs to work...
ADOTAS EXCLUSIVE – EyeWonder was one of the first companies to plant a flag in the video and rich media ad world. ADOTAS sat down with the company to see how it has parlayed its initial success into the ever-changing interactive advertising landscape. ADOTAS: EyeWonder was one of the first...
ADOTAS - In the dynamic world of online marketing, the reputation of affiliate marketing has been on a pendulum swinging from advertiser’s best friend to public enemy number one. MediaTrust is working hard to redefine affiliate marketing (now named performance marketing) and bring a consistent standard of integrity and excellence...