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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits to both the consumer and the brand – if it’s done right. But, marketers need to be careful they don’t take this valuable tactic too far and cross the...
By Matt Gilbert, CEO of Pepperjam As the next chapter of affiliate marketing is written, flexibility will be a dominant theme. Answer the questions below based on your current state and your anticipated needs over the next 24 months. An honest assessment of these four primary drivers will put you in...
By Brian Bowman, CEO of ConsumerAcquisition.com Facebook initially launched Campaign Budget Optimization (CBO) a year ago with the intent to give marketers the option to allow machine learning to control their budget at the campaign level. When CBO is activated, marketers allow Facebook to automatically move the budget to the...
By, Tom Sather The big story for marketers in 2018 was around data protection and artificial intelligence. 2019 will most likely be a continuation of that theme, creating winners and losers for the AI future. Here’s what you need to know to be one of the winners in 2019. In 2018,...
By Lauren McGrath, VP Studio & Strategy, ACTIVATE A closer look at the power of niche followings If Fyre Festival has taught us anything, it's that relying solely on megawatt influencers and celebrities for reach and exposure can backfire badly for brands that are not careful. In its wake, a new tier...
Adotas has decided to start interviewing and provide our readers with more investigative articles on leaders in the online ecommerce, advertising and marketing industry. We want you to get the real insight from leaders who have proven through their success what online marketing is all about. One of the...
In 2018, 75% of digital advertising is going towards mobile, a 21,775% growth from what was spent on mobile advertising a decade ago.  But, is this $70 billion industry targeting to a captive audience? Adotas presents a Q&A with Digital Remedy to discuss where they see the most wasted mobile ad...
Contributor: Kevin Jones, Senior Director of Media Buying at Digital Remedy Where are advertisers failing when it comes to video optimization?  A missed opportunity for advertisers is sticking to one KPI and not worrying about a secondary one. If video completion rate (VCR) is performing well, but viewability is low (or vice...
Offer Yehudai, President at Fyber shares his insights on header bidding in a Q&A with Adotas.  Why have mobile video ads become so popular? The #1 growth factor for mobile video ads was (and still is) App Download Ads, where an app publisher will promote their app or game in...
Lest we forget, Facebook is an ad company first and foremost that earns a majority of its revenue through monetizing the content that people share with friends across its massive social network. (How else would it make money? Through Facebook Gifts? No.) So as a news and personal lifestyle...