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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Targeted TV in A Digital World: Part 2--When Targeted TV data informs Supply Chain Management, retailers can make sure the right products reach the right audience. Consumer research tells you a potential customer’s buying habits, economic status, even favorite news topics, and now those data points can be crossed with...
The South by Southwest Interactive Festival today announced the finalists for the 18th annual SXSW Interactive Innovation Awards, taking place the evening of March 17, 2015, on the sixth floor of the Hilton Austin Downtown. Previously called the SXSW Interactive Awards, the SXSW Interactive Innovation Awards ...
Mobile usage has become an integral part of the path-to-purchase. Consumers are tapping into their smartphones at home, in store aisles, and on-the-go to read news, research products, compare prices, engage with brands and receive special offers and coupons. But, marketers have to remember mobile is personal and is intended...
What does the trend toward frictionless media mean to you? I feel that it is the opportunity to deliver online experiences in a truly personalized manner, where every web visitor experiences every web page or an app in a way that is tailored for them - sort of a “web...
ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent.
ADOTAS EXCLUSIVE -- In the words of our new President, “yes, we can.” Despite regulatory restrictions, pharmaceutical marketers can indeed utilize social media, and start immediately. There is no need for pessimism about the ability of pharmaceutical companies to use social media in their online marketing mix. The common belief...
Propel Media, Inc., formed by the January merger of Kitara Media Corp. and Future Ads LLC, announced that it achieved revenue of $21.5 million and adjusted EBITDA of $5.2 million in its first quarter as a combined public company bringing together online video, display and mobile advertising technology solutions...
ADOTAS -- If the key to advertising is all about understanding the pulse of customers, the rapid evolution of the wearable mobile market is surely to raise the bar. Walking through this year’s CES and Mobile World Congress events, wearable computing was front-and-center, and if your initial reactions were...
Many organizations use their employee training software to track engagement and monitor performance. These analytics help companies develop more effective learning and development resources; however, there’s much more value that can be unlocked in the metrics. In the next four years, eLearning technology will grow at a remarkable rate, with...
With the incredible ascent of social media and its influence on marketing, many brands continue to search for answers as to how best tap resources like Facebook, Twitter, Pinterest and Tumblr to their advantage. ShareThis provides solutions by enabling publishers and brands to add seemingly simple buttons to their...