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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

David Kashak, Founder & CEO of Connatix discusses the "gap" in the video space and importance of video monetization for publishers with Adotas. Q: Explain the "gap" in the video space that made you create Connatix Video is the most engaging form of media, but, for many publishers, it has largely...
Many email marketers are skeptical about using email marketing in the social media age. Marketers are not sure if they should invest in email marketing or focus on building their social media presence. As far as the debate on “social media versus email marketing’ is concerned, you should certainly continue to...
By Julie J. Neel Anonymity on social media is something of a myth. When social media was just beginning, all users were essentially anonymous. However, as these platforms developed, the identities of users began to be revealed. The de-anonymization is what helped platforms like Facebook take off. However with the...
ADOTAS EXCLUSIVE -- In the words of our new President, “yes, we can.” Despite regulatory restrictions, pharmaceutical marketers can indeed utilize social media, and start immediately. There is no need for pessimism about the ability of pharmaceutical companies to use social media in their online marketing mix. The common belief...
By Alex Timlin, VP, Retail & E-Commerce, Emarsys Despite the seismic shift in the retail industry towards online shopping, brick-and-mortar stores still remain relevant. However, there’s an underlying problem that many of these stores are ill-equipped to handle the multifaceted nature of today’s multichannel, connected consumer. In order to address...
By Lauren McGrath, VP Studio & Strategy, ACTIVATE A closer look at the power of niche followings If Fyre Festival has taught us anything, it's that relying solely on megawatt influencers and celebrities for reach and exposure can backfire badly for brands that are not careful. In its wake, a new tier...
What does the trend toward frictionless media mean to you? I feel that it is the opportunity to deliver online experiences in a truly personalized manner, where every web visitor experiences every web page or an app in a way that is tailored for them - sort of a “web...
A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep. Before we get any further, I’m just going to say it: The days of siloed data are over. If you want to keep your...
By, Tom Sather The big story for marketers in 2018 was around data protection and artificial intelligence. 2019 will most likely be a continuation of that theme, creating winners and losers for the AI future. Here’s what you need to know to be one of the winners in 2019. In 2018,...
By Matt Gilbert, CEO of Pepperjam As the next chapter of affiliate marketing is written, flexibility will be a dominant theme. Answer the questions below based on your current state and your anticipated needs over the next 24 months. An honest assessment of these four primary drivers will put you in...
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