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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS - Beware, New Yorkers -- the affiliates are coming, and they're coming in droves. From August 21 to 23, around 4,000 representatives of the performance marketing industry are expected to descend upon the New York Hilton for Affiliate Summit East (register here), the 18th affiliate conference hosted by founders...
ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent.
ADOTAS -- If the key to advertising is all about understanding the pulse of customers, the rapid evolution of the wearable mobile market is surely to raise the bar. Walking through this year’s CES and Mobile World Congress events, wearable computing was front-and-center, and if your initial reactions were...
ADOTAS -- The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the...
ADOTAS -- In the world of online advertising, content is king because without content, there’s nothing to monetize. Major online publications like Mashable and Business Insider are embracing online video in an effort to go move away from being a simple text-based publishers to something far more ambitious. Advertisers are...
ADOTAS -- Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are opting to watch and listen to their preferred content. For publishers, it has gone from an added extra on their site, to an integral part of their content offering.
With the incredible ascent of social media and its influence on marketing, many brands continue to search for answers as to how best tap resources like Facebook, Twitter, Pinterest and Tumblr to their advantage. ShareThis provides solutions by enabling publishers and brands to add seemingly simple buttons to their...
ADOTAS -- Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative -- all through a Big Data lens. Zagorski has been at the forefront of digital...
ADOTAS -- For advertisers and publishers, trust is something that’s not easily built, but very easily shattered. With so many businesses now reliant on online technologies, security and integrity are of critical importance and with increasing organic traffic is more crucial now than ever before. Keep Your Water Clean According to...
ADOTAS – Snapchat’s entire existence started off with a feature that never existed before, and the startup wants to continue this trend by building on more functionality and innovations. In terms of monetizing the app, in-app purchases will come first, as Snapchat looks to innovate and create services users...