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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

By, Marty Krátký-Katz, co-founder & CEO at Blockthrough 1. GDPR enforcement will become more serious, and the enforcement bodies will get more stringent. 2. Google moving all ad products to a single domain will have wide-reaching implications to adtech ecosystem, privacy, consent, and independent data providers, still TBD. 3. The words “Legitimate...
 Adotas presents a Q&A with William Gorfein, Founder of OTT/Streaming Audience Discovery Platform, PeerLogix to discuss insights into the growing usage and value of OTT Viewership Data.      Everyone is talking about the growth of OTT/Streaming content. What statistic or anecdote do you feel makes the argument most vividly? I read...
By, Tom Sather The big story for marketers in 2018 was around data protection and artificial intelligence. 2019 will most likely be a continuation of that theme, creating winners and losers for the AI future. Here’s what you need to know to be one of the winners in 2019. In 2018,...
Kerry Bianchi, CEO of Visto talks "What's Hot for 2019 vs. That’s so 2018" Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating...
By CEO Brian Bowman, Consumer Acquisition Here’s a prediction for 2019: Facebook advertising will be even more competitive. Not much of a revelation, is it? Facebook advertising has become more competitive every year. Thanks to new features like value bidding, Facebook now offers a palette of advertising tools that anyone...
By Lauren Hallanan, VP of Live Streaming at The Meet Group How can live streaming benefit a YouTuber? Marketers are increasingly turning to live streaming to broadcast events and promote their brands. If YouTubers can successfully learn how to add live streaming as an additional social media channel to their video...
By Matt Gilbert, CEO of Pepperjam As the next chapter of affiliate marketing is written, flexibility will be a dominant theme. Answer the questions below based on your current state and your anticipated needs over the next 24 months. An honest assessment of these four primary drivers will put you in...
By Matt Gilbert, CEO of Pepperjam When it comes to pricing models in the affiliate category, marketers have historically been limited to a service fee for program management combined with a “percent of” variable structure for conversions. As the renaissance of the affiliate category continues, these models are entering a period of...
The popular idiom “A picture is worth a thousand words” is no offhanded or inflated saying. Variations of this timeless and still-relevant concept date back to advertising copy from the early 1900s, and in some cases its origins are attributed to an unknown Japanese philosopher or a Chinese proverb....
Adotas presents a Q&A with Monica Ho, CMO of reputation management platform SOCi to dive into the sales impact of a bad review on mobile search results and the mobile reputation management strategies brands must employ to find success in the restaurant business! How are restaurant goers discovering new restaurants...