Spotlight (3)

Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Affiliates can win in the media buy game

Written on: July 2nd 2009 | Erin Cigich

ADOTAS — One of the absolute coolest things about affiliate marketing is the fact that a single affiliate can take on a Fortune 500 company for ad space on a site like MSNBC. In Q2 of this year alone, affiliates inundated this and many other sites with arbitrage media buys. So [...] more...

Trust Me – I’m a Professional … SEO

Written on: June 25th 2009 | John McCarthy

ADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO Action Plan is a strategic plan to achieve the ranking, traffic and return on investment objectives from the SEO campaign. Typically our SEO Action Plans are 90-days in duration, but [...] more...

Is green marketing here to stay?

Written on: June 22nd 2009 | Avi Savar

ADOTAS — To answer this question there are several factors to consider. First, we must look through the consumer lens to evaluate the marketplace, consumer motivation and accessibility. Additionally, we need to understand how those factors impact the key players responsible for developing, distributing and promoting the products that fill [...] more...

Why We want Microsoft’s Bing to Succeed

Written on: June 9th 2009 | Uriah Av-Ron

ADOTAS — It’s been a long time since I have wanted a product to succeed as much as Microsoft’s Search Decision Engine Bing (excluding my clients’ products and Susan Boyle on Britain’s Got Talent, but that’s an issue for another bylined article). For the record, I don’t work for or with [...] more...

Debunking the Myths of Social Media Advertising

Written on: June 2nd 2009 | Anu Shukla

ADOTAS — Social media has revolutionized advertising in countless ways, and while industry grapples with the changing landscape, one thing is certain — new platforms require a new approach. In recent months, offer-based channels have been thrust into the spotlight, and into the middle of the lead quality debate. While some [...] more...

Google (Analytics) comes marching in. . .with you right behind

Written on: June 1st 2009 | Andrew Edwards

ADOTAS — Google Analytics is free—like nearly every other Google service except advertising on its search pages. Free is a magical word. It sprinkles fairy dust everywhere it goes. It can open the mind of even the stoniest corporate curmudgeon. It can spark a flicker of hope in even the most [...] more...

Why do performance marketers exist?

Written on: May 27th 2009 | DM Confidential

DM CONFIDENTIAL — So often we talk about our industry as though our existence makes complete sense, as though we have some inalienable right and unspoken reason for being. The truth is that for many of us, we found ourselves operating in a particular segment without much consideration for what factors [...] more...

FTC closely watching Google, Yahoo, Facebook and the Network Advertising Initiative

Written on: May 19th 2009 | Marissa Louie

ADOTAS — Online advertising companies believe that voluntary standards are the best way to police tracking online, but the Federal Trade Commission might not be so sure.As a conclusion from speaking with to FTC Director Charles Harwood at the Tech Policy Summit last week, he believes users must be aware [...] more...

Adware: What Went Wrong?

Written on: May 7th 2009 | DM Confidential

DM CONFIDENTIAL — When adware companies make the news, rarely does the coverage discuss positive developments. As lightening rod for controversy, the stories of their transgressions receive much more attention than any relating to their potential thriving. Adware companies have raised a lot of money, made select people tons of money, [...] more...

Online Advertising 2.0 – The Six Rules of Social Media Engagement

Written on: May 4th 2009 | Kevin Chou

ADOTAS — Social Media Is Different: Embracing social media and making it part of the overall marketing strategy rather than simply part of an experimental budget is all the rage these days. That is absolutely the right direction for agencies and advertisers to head, but they cannot lose sight of the [...] more...

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Once Facebook goes public, what's the most important thing it'll need to do in order to live up the expectations of its real value?
Nothing. It's already there.

Get serious about display ads.

Educate advertisers and brands about how to turn posts into profits, and/or facilitate F-commerce.

Hope and/or pray Google doesn't retool Google+ as a viable competitor.

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