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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

David Kashak, Founder & CEO of Connatix discusses the "gap" in the video space and importance of video monetization for publishers with Adotas. Q: Explain the "gap" in the video space that made you create Connatix Video is the most engaging form of media, but, for many publishers, it has largely...
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email marketing delivers an average of...
What does the trend toward frictionless media mean to you? I feel that it is the opportunity to deliver online experiences in a truly personalized manner, where every web visitor experiences every web page or an app in a way that is tailored for them - sort of a “web...
Andres Angelani, CEO of Softvision shares his insights on blockchain and the importance of digital transformation for business.  Why is it important for businesses to undergo digital transformation? Businesses must evolve in order to see where their customers want to go, and that will only happen with an embrace of agile...
Adotas presents a Q&A with Ariel Napchi, CEO, and Founder of HIRO Media. Ariel Shares his thoughts on the latest industry developments. HIRO is one of 4 major online video ecosystems (i.e. Google/YouTube; Facebook; One/AOL; & HIRO Media) with stake across content creation, publishers and advertisers maximizing monetization and personalization. HIRO represents...
Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.   Q: What are some exciting developments happening in mobile, today? A: The growth of mobile in the...
As younger generations become increasingly wary of marketing language, it’s important to find ways to connect with them in a way that feels authentic. Adotas presents a Q&A with Ann Clurman of Kantar Consulting to discuss the emergence of emojis as a creative outlet for language and their importance...
Anthem paid out $115 million in 2017 to settle a number of class action lawsuits brought by victims of a data breach. That sum is the highest in history, but it's hardly the only astronomical figure like this. Litigation regularly leads to multi-million dollar penalties. The figures are only going...
Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.” The evolution of CDPs stemmed from customer support and...
Excerpt from Alan Siegel’s forthcoming book: Voice Lessons, Navigating the Complex Cultural Landscape to Build a Distinctive Brand Voice.   Nearly four decades ago, the concept of ‘Brand Voice captured considerable attention in the marketing community. Today the concept is widely used by branding professionals, but it is still largely misunderstood and underleveraged....