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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Adotas presents a Q&A with Victor Cornejo discussing multicultural marketing campaign best practices and increasing engagement. How does connecting with multicultural consumers in their native language help increase engagement in the creative? Connecting with multicultural consumers in their native language helps increase engagement because language is a key component of relevancy. As such,...
Mergers, acquisitions and re-branding seem as common in the interactive space as a scowl on Simon Cowell's face. But the effect of such industry shakeups have for the most part, been hit, miss or meh. Still, as the aftershocks of the Google/YouTube union continue reverberating throughout the digital realm, changing...
Michael Kahn, Chief Executive Officer, Performics Worldwide, looks at VR, wearables and robots, oh my! Adotas: What do you predict for virtual reality products and how can they be used by marketers to increase engagement and revenue? Kahn: Virtual reality will move past use solely as a marketing tool and drive...
ADOTAS -- One of the absolute coolest things about affiliate marketing is the fact that a single affiliate can take on a Fortune 500 company for ad space on a site like MSNBC. In Q2 of this year alone, affiliates inundated this and many other sites with arbitrage media buys....
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