Adotas presents a Q&A with Victor Cornejo discussing multicultural marketing campaign best practices and increasing engagement.
How does connecting with multicultural consumers in their native language help increase engagement in the creative?
Connecting with multicultural consumers in their native language helps increase engagement because language is a key component of relevancy. As such,...
Mergers, acquisitions and re-branding seem as common in the interactive space as a scowl on Simon Cowell's face. But the effect of such industry shakeups have for the most part, been hit, miss or meh.
Still, as the aftershocks of the Google/YouTube union continue reverberating throughout the digital realm, changing...
Michael Kahn, Chief Executive Officer, Performics Worldwide, looks at VR, wearables and robots, oh my!
Adotas: What do you predict for virtual reality products and how can they be used by marketers to increase engagement and revenue?
Kahn: Virtual reality will move past use solely as a marketing tool and drive...
