By Lauren McGrath, VP Studio & Strategy, ACTIVATE
A closer look at the power of niche followings
If Fyre Festival has taught us anything, it's that relying solely on megawatt influencers and celebrities for reach and exposure can backfire badly for brands that are not careful. In its wake, a new tier...
David Kashak, Founder & CEO of Connatix discusses the "gap" in the video space and importance of video monetization for publishers with Adotas.
Q: Explain the "gap" in the video space that made you create Connatix
Video is the most engaging form of media, but, for many publishers, it has largely...
ADOTAS -- To answer this question there are several factors to consider. First, we must look through the consumer lens to evaluate the marketplace, consumer motivation and accessibility. Additionally, we need to understand how those factors impact the key players responsible for developing, distributing and promoting the products that...
Adotas presents a Q&A with Neil Sweeney, Founder and CEO of Freckle IoT and Killi.
Please tell me about Killi and the company’s unique approach to data management.
Killi is a consumer application available in the Apple and Google Play stores that empowers consumers to take back control of their data...
