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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS -- The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the...
By, Allison O'Keefe Wright - EVP, Managing Director of Research & Strategy at Open Mind Strategy Marketing to the New Family Dynamic – Millennial Parents  Millennials are now raising children. Forty percent are parents or 33 million people. Brands need to understand the millennial parenting style and how it is shaping the next generation. Key themes of the new family...
Andres Angelani, CEO of Softvision shares his insights on blockchain and the importance of digital transformation for business.  Why is it important for businesses to undergo digital transformation? Businesses must evolve in order to see where their customers want to go, and that will only happen with an embrace of agile...
Q: Explain the problem vi solves It’s no secret that publishing is going through some difficult times, as print moves online, and digital publications struggle to make enough revenue. At the same time, internet users are increasingly turning to video content, which is expensive to produce. So we developed a product...
ADOTAS - Beware, New Yorkers -- the affiliates are coming, and they're coming in droves. From August 21 to 23, around 4,000 representatives of the performance marketing industry are expected to descend upon the New York Hilton for Affiliate Summit East (register here), the 18th affiliate conference hosted by founders...
ADOTAS -- Usually in this column I offer opinions, or report observations. This time, though, I want to put forth a theory, and discuss a little of how I think it impacts creative. Here's the theory: Mass is gone. Niche is all that exists anymore. We know that traditional advertising was...
ADOTAS -- I’m starting to read doom-and-gloom scenarios now that online privacy has come to the attention of the FTC and the Legislature. Gathering data to better target ads to users has breathed new life into the online ad industry, and the fear is that meddlesome regulations out of Washington...
Media Agency, TV Station Members and Reps Cite Inefficiencies In the Sales Process As a Top Concern   For decades, the way TV advertisements have been bought and sold has not changed. To this day, there are still orders being handwritten. There is no widespread use of an automated technology solution...
These days, online shoppers are faced with hundreds of venue choices that allow them to find essentially any product and spend their cash. On June 26, another shopping network joined the roster — Jellyfish.com. However, Jellyfish brings something different to the table, or better yet, to your wallet. Self-proclaimed the...
ADOTAS EXCLUSIVE -- Networked Insights is a company helping advertisers reach the ever-growing and always enigmatic social media audience. With such a difficult group to target, Networked Insights enables the advertiser/consumer relationship to be established with noninvasive ease, organically engaging people and creating insightful communities. Networked Insights founder and...
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