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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

These days, online shoppers are faced with hundreds of venue choices that allow them to find essentially any product and spend their cash. On June 26, another shopping network joined the roster — Jellyfish.com. However, Jellyfish brings something different to the table, or better yet, to your wallet. Self-proclaimed the...
Adotas presents a Q&A with Victor Cornejo discussing multicultural marketing campaign best practices and increasing engagement. How does connecting with multicultural consumers in their native language help increase engagement in the creative? Connecting with multicultural consumers in their native language helps increase engagement because language is a key component of relevancy. As such,...
Craig Newmark doesn't exist. Or at least that's what he'd like us to believe. As founder of Craigslist, arguably the biggest online classified site in the world, Newmark has been content to hide behind a giant, Wizard of Oz-like veil over the years, fueling the internet legend that there is...
Propel Media, Inc., formed by the January merger of Kitara Media Corp. and Future Ads LLC, announced that it achieved revenue of $21.5 million and adjusted EBITDA of $5.2 million in its first quarter as a combined public company bringing together online video, display and mobile advertising technology solutions...
While we're traversing the mobile marketing landscape on this auspicious day that is Halloween, ADOTAS decided to gain insight from a company that not only embodies mobile marketing, but instills a social networking model within wireless devices. Vancouver-based AirG, a firm founded by techies Fred Ghahramani, Vincent Yen and Bryce...
ADOTAS EXCLUSIVE -- Zango is an online media company which has provided users with ad-supported premium content since 1999. The company made headlines today with the announcement that 68 jobs will be lost due to downsizing and a redirection of the company. The company put out a statement explaining...
ADOTAS EXCLUSIVE -- To identify America’s most powerful and enduring brands, look no further than the Fortune 500. In 2008, the top ten corporate titans were: 1) Walmart; 2) Exxon Mobil; 3) Chevron; 4) General Motors; 5) Conoco Phillips; 6) General Electric; 7) Ford; 8) Citi Group; 9) Bank...
ADOTAS -- Peter Klein, SVP of Media Services for MediaWhiz, answers questions about the state of affiliate marketing at the company's New York office on March 1, 2013. About MediaWhiz MediaWhiz is an integrated digital media and performance marketing agency that helps brands engage, acquire...
ADOTAS -- It’s been a long time since I have wanted a product to succeed as much as Microsoft’s Search Decision Engine Bing (excluding my clients’ products and Susan Boyle on Britain’s Got Talent, but that’s an issue for another bylined article). For the record, I don’t work for or...
ADOTAS EXCLUSIVE -- The economy has forced companies to scrutinize every line item and every budget for opportunities to save money and cut costs. Advertising and marketing budgets are being slashed left and right. Focus often turns to taking specialized marketing services out of the hands of an agency and...