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Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

The Death of CPM

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to...
ADOTAS -- I’m starting to read doom-and-gloom scenarios now that online privacy has come to the attention of the FTC and the Legislature. Gathering data to better target ads to users has breathed new life into the online ad industry, and the fear is that meddlesome regulations out of Washington...
45% of advertisers say social media platforms have done a bad job on brand safety.   These days, fake news spreads like wildfire over social media. Avoiding association with controversial content is more important than ever for brands and advertisers. Oath surveyed 304 U.S. advertising decision makers on brand safety and...
Adotas presents a Q&A with Neil Sweeney, Founder and CEO of Freckle IoT and Killi. Please tell me about Killi and the company’s unique approach to data management. Killi is a consumer application available in the Apple and Google Play stores that empowers consumers to take back control of their data...

Mobile to the Rescue

ADOTAS EXCLUSIVE -- The industry is still wary about mobile advertising -- does it work, how significant is the ROI really, etc? Apptera's CMO Randy Haldeman sat down with Adotas to explain how his firm, which bills itself as the voice in mobile advertising, got its start and where...
ADOTAS - In the dynamic world of online marketing, the reputation of affiliate marketing has been on a pendulum swinging from advertiser’s best friend to public enemy number one. MediaTrust is working hard to redefine affiliate marketing (now named performance marketing) and bring a consistent standard of integrity and excellence...
Advertising revenue has long been dominated by Facebook and Google, and now Amazon has proven itself a ready, and more than willing, third player to offer programmatic adverting opportunities through its Amazon Advertising Platform (AAP). More than an emerging player, its ad business reached $1.65B in 2017, which is...
ADOTAS EXCLUSIVE -- Zango is an online media company which has provided users with ad-supported premium content since 1999. The company made headlines today with the announcement that 68 jobs will be lost due to downsizing and a redirection of the company. The company put out a statement explaining...
ADOTAS EXCLUSIVE -- The economy has forced companies to scrutinize every line item and every budget for opportunities to save money and cut costs. Advertising and marketing budgets are being slashed left and right. Focus often turns to taking specialized marketing services out of the hands of an agency and...
Mergers and acquisitions seem to be fundamental tactics in the online industry. From Google's high-stakes, highly publicized purchase of YouTube to DoubleClick expanding its video division with the services of Klipmart, the need to consolidate and renovate business models can partly explain why Internet/interactive advertising is on a consistently...