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Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

It’s that time of year . . . the Major League Baseball playoffs are here and the Fall Classic is just around the corner. The hype and speculation are done. A new World Series champion will soon emerge. Fan attention is at its peak and once again television will be...
ADOTAS -- I never believed search built brands until recently. To me brands are usually built by basic brand pillars or attributes such as service, quality or innovation, yet often comprise critically important differentiation intangibles such as feelings and experiences. These feelings and experiences are developed and communicated by brand...
ADOTAS -- Adland, it seems, is offended by fat. A recent Advertising Age article  bemoans a proliferation of “belly fat” banners that are cropping up increasingly online. Published by “some of the web's shadiest advertisers,” more and more websites are apparently so revenue-starved that gluttony is newly enticing. But as GA...
ADOTAS EXCLUSIVE -- Networked Insights is a company helping advertisers reach the ever-growing and always enigmatic social media audience. With such a difficult group to target, Networked Insights enables the advertiser/consumer relationship to be established with noninvasive ease, organically engaging people and creating insightful communities. Networked Insights founder and...
ADOTAS EXCLUSIVE -- Adotas sat down with with J. Scott Hamilton, the CEO of VoodooVox to discuss the company’s in-call media advertising program, which involves the targeted insertion of ad-supported audio content into the call stream of any type of phone traffic. VoodooVox aims to make telephony free with...
We've been generously covering the topics of lead generation and permission-based marketing here at ADOTAS in recent weeks. Many great writers who double as senior executives by day have come forth with their methods and suggestions to turn leads into gold, and have also raised debate on the fundamentals...

The Evolution Of EyeWonder

Advertising is the fastest growing industry online today, and the holy grail of that industry is rich media. One of the largest gems on that grail is EyeWonder. This rich media provider is at the head of its class and is only accelerating in its position. For its part,...
I'm not an "artist" — as in, I don't list that as my profession come tax time, but I do create stuff, mostly intellectual property. In the year 2007, most of us do — and it's only going to get bigger. Whether you're making a silly personal video, a...
As ADOTAS continues its sojourn across the pond to gain some firsthand perspective on overseas online/interactive advertising culture, we arrive in London, where we have an engaging chat with Dave Smith, Managing Director of New Media Maze. Formed in 2000 and based in the heart of England's capital, New Media...
ADOTAS EXCLUSIVE -- Online video is an important and innovative tool that advertisers and marketers are still learning how to utilize effectively. But with no current ad delivery standards set across all media players, advertisers are having trouble capitalizing on this technology. Panache is a company that is looking...
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