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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

By Kenneth Musante There are few online marketing pros who've got their hands in as many cookie jars as Joseph Jaffe does. He's got his own consulting practice, Jaffe LLC, has authored a book (Life After the 30-Second Spot), runs a blog called JaffeJuice, and is, in general, a man...