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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

In our ongoing series of ADOTAS Conversations, we turn our attention to the affiliate marketing game and one of its top players, Jennine T. Rexon, President of Rex Direct Net — home of Rextopia and Rextrack products. Since 2001, Rexon has taken a sizeable bite out of the affiliate...
It’s commonly assumed that creating effective video campaigns means spending big money. But what if I told you that you could spend a fraction of your budget while providing enormous value to your marketing campaign, customers, and end goal? Thanks to the constant evolution of technology and a grown-up...
Mergers, acquisitions and re-branding seem as common in the interactive space as a scowl on Simon Cowell's face. But the effect of such industry shakeups have for the most part, been hit, miss or meh. Still, as the aftershocks of the Google/YouTube union continue reverberating throughout the digital realm, changing...
ADOTAS -- At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO Action Plan is a strategic plan to achieve the ranking, traffic and return on investment objectives from the SEO campaign. Typically our SEO Action Plans are 90-days in duration,...
    With all the buzz surrounding mobile marketing and the proliferation of cell phones, Adotas took some time to talk with AdMob's Vice President of Sales, Tony Nethercutt. How did the idea for AdMob come to fruition?  AdMob founder Omar Hamoui was working on a completely different mobile startup idea.  He ran into challenges...
Offer Yehudai, President at Fyber shares his insights on header bidding in a Q&A with Adotas.  Why have mobile video ads become so popular? The #1 growth factor for mobile video ads was (and still is) App Download Ads, where an app publisher will promote their app or game in...

The Evolution Of EyeWonder

Advertising is the fastest growing industry online today, and the holy grail of that industry is rich media. One of the largest gems on that grail is EyeWonder. This rich media provider is at the head of its class and is only accelerating in its position. For its part,...
ADOTAS - When you're a small manufacturing company in a tight environment like EdgeTech, every marketing dollar counts and every one must produce results. Unofficially, the developer of humidity-measuring equipment (such as hydrometers for marine vehicles) considers GlobalSpec its marketing team, as it has a proven track record of...
What does the trend toward frictionless media mean to you? I feel that it is the opportunity to deliver online experiences in a truly personalized manner, where every web visitor experiences every web page or an app in a way that is tailored for them - sort of a “web...
45% of advertisers say social media platforms have done a bad job on brand safety.   These days, fake news spreads like wildfire over social media. Avoiding association with controversial content is more important than ever for brands and advertisers. Oath surveyed 304 U.S. advertising decision makers on brand safety and...