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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS EXCLUSIVE -- “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent influences” and targets “by category, keyword, feed content, country, DMA and more.” Bold statements? Sure. But how do they drive ROI? We sat down with Pheedo’s CEO and founder,...
With its AdSonar product creating some buzz in the last several months, Quigo has gradually made a name for itself in the search marketing business--not by planting itself as a bratty upstart in Google and Yahoo's world, but by simply relying on core relationships with publishers and media firms....
A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep. Before we get any further, I’m just going to say it: The days of siloed data are over. If you want to keep your...
Ever since podcasting and organized video sharing systems like YouTube started promising a new form of video media, broadcasters, entrepreneurs and advertisers have been reaching beyond what they have known about video as an industry since it took off with TV in the late 1940's. Yet few of those...
Ad exchanges abound. Right Media, DoubleClick AdX, and Microsoft's AdECN have thus far focused on addressing the non-premium display spot market, while just one is focused on premium inventory – ADSDAQ.  Here is an internal Q&A we did with Jay Sears.  Adotas: ContextWeb, Inc., a contextual online advertising exchange, recently...
ADOTAS - Our "online world” is changing at an exponential rate, each minute of every day and right beneath our fingertips. Devices used every day to access the Internet or to develop and store data are no longer just impersonal fixtures on a desk in an office building, university...
ADOTAS EXCLUSIVE -- Roy Shkedi has had an interesting career trajectory -- from working for the Intelligence Branch of the IDF to doing equity research at Ofek Securities – and now as the founder and CEO of AlmondNet. As the head of a leading behavioral targeting company, he has...
At 46 years old, Creative Priority CEO Dana Farbo (left) reckons he's traveled many paths in his professional life, a journey in itself that's taken him from his rural, Midwestern stomping grounds to Madison Avenue. "I've gone through different stages in my life, you have no idea," the chief...
ADOTAS -- As we reported earlier this week, Facebook revealed its plans for a mobile ad network at its “F8″ developer conference in San Francisco today. To kick off the conference, founder/CEO Mark Zuckerberg and company announced more than a dozen new developer products, including: Audience Network: Developers now have a new way...
ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent.