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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Typically, when executives say they come to advertising with a "well-rounded" personal history, it more than likely means they've spent time working in another field...at least once. That's certainly true for Kate Everett-Thorp, who started her career on Capitol Hill and is now president of interactive advertising for the renowned...

Big Data: Hype or Hope?

ADOTAS – Big Data. Everybody’s talking about it. You’d think it was a cure-all, the ultimate panacea. The greatest thing to hit marketing since the Wendy’s “Where’s the Beef?” campaign. All kinds of companies in almost every niche industry are trying to extract value from Big Data. Like ancient...
ADOTAS - Tell us about the origins of TARGUSinfo. What compelled you to produce AdAdvisor by TARGUSinfo and what need in the industry has been fulfilled by it? TARGUSinfo was founded in 1993. The company’s mission has always been to deliver accurate and actionable attributes about consumers, in real...
ADOTAS - Founded in 2006, Sponsormob is one of those rare companies that has really changed the landscape of online advertising. The firm is the first CPA Network for the mobile Internet. Having such a title is both exciting and daunting for a company to maintain. Speaking to cofounder...
Chicago's Top Brass Talk Tech Disruption Featuring agency leadership from Initiative, Omnicom, Starcom, and GRP Media What’s better than Chicago deep dish pizza, more spectacular than Willis Tower, and more famous than Al Capone? It’s Chicago's all-star marketers, who in many ways are leading marketing innovation by actually implementing and testing...
ADOTAS EXCLUSIVE -- Zango is an online media company which has provided users with ad-supported premium content since 1999. The company made headlines today with the announcement that 68 jobs will be lost due to downsizing and a redirection of the company. The company put out a statement explaining...
ADOTAS – Snapchat’s entire existence started off with a feature that never existed before, and the startup wants to continue this trend by building on more functionality and innovations. In terms of monetizing the app, in-app purchases will come first, as Snapchat looks to innovate and create services users...
Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision...
Alex Rowland, president of Alphabird, is interviewed via Skype by Adotas editor Mike Daly. About Alphabird Alphabird is a vertically integrated audience development and content monetization company with offices in San Francisco, Los Angeles, New York and Sydney. Alphabird serves leading advertisers and publishers...
ADOTAS -- As we reported earlier this week, Facebook revealed its plans for a mobile ad network at its “F8″ developer conference in San Francisco today. To kick off the conference, founder/CEO Mark Zuckerberg and company announced more than a dozen new developer products, including: Audience Network: Developers now have a new way...