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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

For all the awards, acclaim and financial gain that have come Josh Linkner's (left) way in the realm of interactive marketing, one could never deduce that the CEO/founder of ePrize is actually a jazz musician at heart. But unlike his pre-online, groove-riding heyday, where smoke-filled clubs and throwback lounges would've...
Don't mistake Bonita Coleman Stewart's confidence for cockiness—even when she utters something like, "I think marketers have caught up to where I always was." Statements like those are just not egocentric when you have ample proof to back them up. And looking at the list of accomplishments that this...
ADOTAS editor and owner spent a few minutes getting to know Jonathan Shapiro, a man whose career has profoundly influenced the rise of the internet revolution through its infancy and stands ready to determine its more mature direction, purpose, and continuing evolution. Background Jonathan Shapiro is Chief Executive Officer of MediaWhiz...
ADOTAS chats with Avenue A | Razorfish VP of Media Sarah Kim Baehr about the banner's resurgence, the shift in media buys and the evolution of the interactive agency. Despite the constant mantra uttered by the digital elite that the "banner ad is dead", there are many veterans in the...
Excerpt from Alan Siegel’s forthcoming book: Voice Lessons, Navigating the Complex Cultural Landscape to Build a Distinctive Brand Voice.   Nearly four decades ago, the concept of ‘Brand Voice captured considerable attention in the marketing community. Today the concept is widely used by branding professionals, but it is still largely misunderstood and underleveraged....
ADOTAS – Snapchat’s entire existence started off with a feature that never existed before, and the startup wants to continue this trend by building on more functionality and innovations. In terms of monetizing the app, in-app purchases will come first, as Snapchat looks to innovate and create services users...
While numerous verticals have recently made surprisingly successful transitions from traditional to interactive marketing—automotive and sports to name a few—it is the entertainment arena that has always remained on the cutting edge. From record labels promoting artists to a studio peddling the latest blockbuster or indie darling, the arts...
We've been generously covering the topics of lead generation and permission-based marketing here at ADOTAS in recent weeks. Many great writers who double as senior executives by day have come forth with their methods and suggestions to turn leads into gold, and have also raised debate on the fundamentals...
KANSAS CITY, Mo., December 16, 2013 (ADOTAS) – Adknowledge’s email channel, AdStation, has announced CPM-based pricing for email advertisers and it looks like it’s really worth taking a look at.  Highly targeted to specific audience segments, AdStation mailings are thus far generating ROI beyond that of paid search, including...
ADOTAS EXCLUSIVE -- Adotas sat down with with J. Scott Hamilton, the CEO of VoodooVox to discuss the company’s in-call media advertising program, which involves the targeted insertion of ad-supported audio content into the call stream of any type of phone traffic. VoodooVox aims to make telephony free with...