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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Straight from reality into my laptop. The world of text based Internet communications is quickly dissolving into video feeds of human faces, dancing dogs, pasta covered babies, and natural disasters – with a few ads thrown in to cover bandwidth. As consumers, we're constantly looking for new entertainment, but...
ADOTAS -- In a recent article titled “The Death of CPM,” the CFO of a B2B digital marketing platform company asked, “Are the old metrics still working?” This question implies that CPM once worked and no longer does. The effectiveness of cost per...
Ad exchanges abound. Right Media, DoubleClick AdX, and Microsoft's AdECN have thus far focused on addressing the non-premium display spot market, while just one is focused on premium inventory – ADSDAQ.  Here is an internal Q&A we did with Jay Sears.  Adotas: ContextWeb, Inc., a contextual online advertising exchange, recently...
ADOTAS -- I’m a huge fan of live sports in general, but the drama and excitement of the Olympics takes it to another level altogether. Every two years I’m delighted by the privilege to spend two weeks watching the best athletes on Earth competing against each other in sports...
Familiar to millions, media umbrella IDG is as synonymous with the tech world as Lindsay Lohan is with gossip columns. From the time the company was established in 1964 to its current globe-spanning incarnation, IDG has blossomed from a mere publishing arm for trades including PC World, MacWorld and...
Spinning off our much ballyhooed Spotlight section, ADOTAS will now be bringing you more insights from some of the industry's top executives with our in-depth, one-on-one ADOTAS Conversations. Here, we will open the floor for industry heavy-hitters to introduce themselves, share more about what they and their companies do,...
Since it's a given that many of us are anticipating The Sopranos' long-delayed new season as if it were the second coming, an extensive, multi-channel campaign to promote it seems almost unnecessary. Perhaps that's why Ian Schafer (left), the CEO/founder of New York interactive agency Deep Focus, took a...
ADOTAS EXCLUSIVE -- Online video is an important and innovative tool that advertisers and marketers are still learning how to utilize effectively. But with no current ad delivery standards set across all media players, advertisers are having trouble capitalizing on this technology. Panache is a company that is looking...
By Julie J. Neel Anonymity on social media is something of a myth. When social media was just beginning, all users were essentially anonymous. However, as these platforms developed, the identities of users began to be revealed. The de-anonymization is what helped platforms like Facebook take off. However with the...
ADOTAS -- Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header “OMG, that is A LOT of...