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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

By Matt Gilbert, CEO of Pepperjam When it comes to pricing models in the affiliate category, marketers have historically been limited to a service fee for program management combined with a “percent of” variable structure for conversions. As the renaissance of the affiliate category continues, these models are entering a period of...
Q: It was recently reported that Netflix subscriptions have surpassed cable subscriptions. What does this mean for advertisers? How should they adjust their approach to TV and video advertising in the wake of changing consumption habits? A: In many ways, changing consumption habits has been a boon for advertisers. With...
ADOTAS -- As we reported earlier this week, Facebook revealed its plans for a mobile ad network at its “F8″ developer conference in San Francisco today. To kick off the conference, founder/CEO Mark Zuckerberg and company announced more than a dozen new developer products, including: Audience Network: Developers now have a new way...
By Brian Bowman, CEO of ConsumerAcquisition.com Facebook initially launched Campaign Budget Optimization (CBO) a year ago with the intent to give marketers the option to allow machine learning to control their budget at the campaign level. When CBO is activated, marketers allow Facebook to automatically move the budget to the...
Contributor: Kevin Jones, Senior Director of Media Buying at Digital Remedy Where are advertisers failing when it comes to video optimization?  A missed opportunity for advertisers is sticking to one KPI and not worrying about a secondary one. If video completion rate (VCR) is performing well, but viewability is low (or vice...
Adotas has decided to start interviewing and provide our readers with more investigative articles on leaders in the online ecommerce, advertising and marketing industry. We want you to get the real insight from leaders who have proven through their success what online marketing is all about. One of the...
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email marketing delivers an average of...
ADOTAS -- Today, we asked our panel of ad industry experts the following Burning Question: "What are your thoughts on Twitter's $50 million acquisition of Namo Media?" Here's how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach...
Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.   Q: What are some exciting developments happening in mobile, today? A: The growth of mobile in the...
Have there been any major mobile ad trends that absolutely dominated the industry in 2018? What’s surprised you the most? You can’t talk mobile ad trends without mentioning the duopoly, and new triopoly with Amazon’s entrance into the fray. 2017 served as a year of growing pains for the Facebook...
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