Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

From Infomercial To E-Commerce, Video Professor Starts 3rd Decade Of Business

Written on: February 11th 2008 | Brian Olson

Adotas has decided to start interviewing and provide our readers with more investigative articles on leaders in the online ecommerce, advertising and marketing industry. We want you to get the real insight from leaders who have proven through their success what online marketing is all about. One of the first [...] more...

Campaigner’s Luc Vezina Boosts The Message Of Email Marketing

Written on: January 22nd 2008 | Editor

Campaigner is an email marketing company that is modifying the way advertisers look at direct marketing proving that a campaign’s ROI could be shot through the roof with something as simple and personal as an email. The Vice President of Marketing and Product Management for Campaigner, Luc Vezina took some [...] more...

Jay Sears Talks To Adotas About ADSDAQ & Premium Inventory

Written on: December 18th 2007 | Editor

Ad exchanges abound. Right Media, DoubleClick AdX, and Microsoft’s AdECN have thus far focused on addressing the non-premium display spot market, while just one is focused on premium inventory – ADSDAQ. Here is an internal Q&A we did with Jay Sears. Adotas: ContextWeb, Inc., a contextual online advertising exchange, recently announced [...] more...

AdMob’s Tony Nethercutt Speaks Out

Written on: November 19th 2007 | Editor

With all the buzz surrounding mobile marketing and the proliferation of cell phones, Adotas took some time to talk with AdMob’s Vice President of Sales, Tony Nethercutt. How did the idea for AdMob come to fruition? AdMob founder Omar Hamoui was working on a completely different mobile startup idea. He ran into challenges around [...] more...

eBureau’s Gordy Meyer Speaks

Written on: November 5th 2007 | Editor

When it comes to lead generation, predictive analytics is an invaluable asset. Few industry professionals have the knowledge and experience in this space as CEO of eBureau Gordy Meyer. Gordy took some time to answer a few questions for Adotas, to give readers insight into the success behind eBureau and [...] more...

Lost in Translation: Every Market is a Culture

Written on: October 24th 2007 | Douglas Glenn Clark

You know you have a great product, the price is right, and you’ve spent a bundle on a barrage of slick, witty advertisements. Yet sales are slack, so your ship sinks while your competitors sail away on surging revenues. If this sad tale sounds familiar, you may have neglected the [...] more...

MoreVisibility Takes SEM/SEO To A New Level

Written on: October 9th 2007 | Editor

In 1999, Andrew Wetzler and Dennis Pushkin founded MoreVisibility. Wetzler and Pushkin saw the emergence of the internet and search engines and felt that it created a unique opportunity. Their early email marketing tests to promote their services further validated the budding interest with Search and that was the basis [...] more...

Chryon Enhances Ads And Marketing During The Playoffs

Written on: October 9th 2007 | Ronald Zaslow

It’s that time of year . . . the Major League Baseball playoffs are here and the Fall Classic is just around the corner. The hype and speculation are done. A new World Series champion will soon emerge. Fan attention is at its peak and once again television will be the [...] more...

MIVA And PPC Beyond ‘GYM’

Written on: October 1st 2007 | Editor

Pay-Per-Click ‘beyond the majors’ (Google, Yahoo! and MSN) has been a common theme on this year’s conference circuit. But are these other PPC networks really worth trying? With rising bid prices on GYM and increasingly innovative offerings by some of the alternative PPC networks, the answer, it would appear, is [...] more...

Interview with Ad-Synergy CEO, Heidi Holtz

Written on: August 21st 2007 | Editor

Adotas had an opportunity to talk with Heidi Holtz, the CEO of new CPA Advertising Network Ad-Synergy. In the competitive market of CPA Networks we really wanted to understand how Ad-Synergy is bringing about new opportunities and value to the marketplace. Q: How did Ad-Synergy get started? In January of 2007, I founded Ad-Synergy [...] more...

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