Spotlight (2)

Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

The Science of Brand Safety: Q&A With AdSafe’s Kent Wakeford

Written on: December 15th 2009 | Sarah Novotny

ADOTAS – With the mission of making online advertising “brand safe,” AdSafe Media is bringing a new approach and technology to digital advertising. We sat down with AdSafe Cofounder and Executive Vice President Kent Wakeford to discuss the opportunities and challenges facing the online ad industry. You speak a lot about [...] more...

Content Is King: Q&A With David Szetela

Written on: November 30th 2009 | Sarah Novotny

ADOTAS – David Szetela is a leading proponent of pay-per-performance advertising programs. He recently launched a new book “Customers Now: Profiting from the New Frontier of Content-Based Internet Advertising” at ad:tech New York. In this spotlight, David describes the growing opportunity with content network advertising and how important it is to [...] more...

A Conversation With Lyris – The Pros Speak Out

Written on: August 26th 2009 | Sarah Novotny

ADOTAS — With over 15 years in the industry under its belt, Lyris is no stranger to integrative online marketing. In fact, the company is one of the leading authorities in the industry on the subject. We spoke with Lyris on the company’s beginnings, evolution and what can be expected [...] more...

Whining about cookies overstates problem

Written on: August 13th 2009 | Russell Glass

ADOTAS — I’m starting to read doom-and-gloom scenarios now that online privacy has come to the attention of the FTC and the Legislature. Gathering data to better target ads to users has breathed new life into the online ad industry, and the fear is that meddlesome regulations out of Washington will [...] more...

Ad network Haven Home Media unearths home and garden

Written on: August 12th 2009 | Edward Barrera

ADOTAS — Haven Home Media was founded in 2008 by Dan Meehan, who is also the president and CEO of the company. It’s centered in what Meehan believes is an untapped vertical, the home & garden category. I asked Meehan about the company, which was privately financed but is discussing [...] more...

Social Media or Bust: News Through the Eyes of Gen Y

Written on: July 28th 2009 | Gabe Dennison

ADOTAS — A survey conducted late last year by Pew Research Center demonstrates how the Internet has skyrocketed past newspapers and other sources as a preferred method for young adults to receive their news. More recently The Guardian, one of the UK’s most widely-read publications, also polled young readers around the [...] more...

Goldilocks and the 3 eCommerce Clients

Written on: July 27th 2009 | John McCarthy

ADOTAS — Once upon a time there were 3 midsized clients that elected to develop their eCommerce websites on a shoestring budget. As Goldilocks tried to market these 3 clients websites using SEO and paid search, she quickly found out their decisions to be…well…frugal is the word that came back [...] more...

Ignoring the dangers of opt in advertising

Written on: July 22nd 2009 | Edward Barrera

ADOTAS — I was at an event earlier this week, listening to a panel of ad agencies, and was stunned at the blasé attitude toward rules that could radically alter how online serves advertising. While federal privacy rules are still being debated, some regulation could mandate that users opt in before [...] more...

When Measurement Makes Better Execution

Written on: July 20th 2009 | Michael Radigan

ADOTAS — Sometimes measurement can kill you. Remember being a kid and coming in last in a race? Made you want to give up, didn’t it? Nothing saps the spirit like coming in last. But sometimes measurement can inspire you. I know a guy who is a competitive runner, but he [...] more...

I Convert Therefore I Am – Fakevertising

Written on: July 7th 2009 | DM Confidential

ADOTAS — With the continuous evolution of the online advertorial from the fake blog to fake news site and fake celebrity magazine, these fakevertising sites show no signs of slowing down. The bad news for many companies in our space, especially those that have gotten used to record month after record [...] more...

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Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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