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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

By David Kashak, CEO of Connatix At some point over the last few years, content stopped being just a narrative and became a conversation. Social media rewired our brains and fundamentally changed how we’re programmed to receive information. Media consumption evolved alongside it, and readers have grown accustomed to interacting...
By Lauren McGrath, VP Studio & Strategy, ACTIVATE A closer look at the power of niche followings If Fyre Festival has taught us anything, it's that relying solely on megawatt influencers and celebrities for reach and exposure can backfire badly for brands that are not careful. In its wake, a new tier...
By Jeff Jones Technological advancements have made it easier and more rewarding to take your small business to the global stage as opposed to confining it to the local market. That is without mentioning how most economies across Europe, Africa, and Asia have grown in the recent past, increasing your...
Advertising revenue has long been dominated by Facebook and Google, and now Amazon has proven itself a ready, and more than willing, third player to offer programmatic adverting opportunities through its Amazon Advertising Platform (AAP). More than an emerging player, its ad business reached $1.65B in 2017, which is...
By Sean Brady, President of Emarsys Americas  When did technology become a total focus, rather than the means to an end, for marketers? The influx in both availability and quantity of consumer data over the past two decades has pushed us as marketers to become more data-driven in our strategies and tactics. However,...
By: Jake Lazarus, CEO and co-founder of OpenMessage Creating the perfect Super Bowl moment is a daunting task, and it’s easy for brands to miss the mark when competing for consumer awareness and engagement against top national brands. It’s time for marketers to reach consumers where they are engaging the...
By Rob Israch, CMO of Tipalti In the competition for ad revenue against Google, Facebook and Amazon, every network has to vary its approach to its publishers. The Goliaths have too much demand volume to contend with, so networks need to champion service to their publishers and find ways to...
Q&A with  Vicki Brakl, VP of Integrated Marketing, MNI Targeted Media Inc.  With more advertising channels than ever before, what role do traditional ad formats have in the marketing mix? Of course, you’re not meant to answer a question with a question, but in this case, that may be the best way:...
By Ethan Settel, Sales Lead at Data Plus Math One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the various media platforms. Attribution uses data...
Have there been any major mobile ad trends that absolutely dominated the industry in 2018? What’s surprised you the most? You can’t talk mobile ad trends without mentioning the duopoly, and new triopoly with Amazon’s entrance into the fray. 2017 served as a year of growing pains for the Facebook...