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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Market researchers face a conundrum: to create more effective products and services, they need a lot of data about people and their behavior. But trust in both marketers and market researchers has been seriously damaged by the ongoing revelations around misuses of data involving social media and digital targeting....
With the plethora of platforms available to marketing professionals, sending a unified message across each communication channel seems like a no-brainer approach. However, while channel synchronicity can be effective, it comes with a big risk: your message growing stale. Cross-channel marketing, conversely, revolves around telling a unique story in each...
In 2018, 75% of digital advertising is going towards mobile, a 21,775% growth from what was spent on mobile advertising a decade ago.  But, is this $70 billion industry targeting to a captive audience? Adotas presents a Q&A with Digital Remedy to discuss where they see the most wasted mobile ad...
David Kashak, Founder & CEO of Connatix discusses the "gap" in the video space and importance of video monetization for publishers with Adotas. Q: Explain the "gap" in the video space that made you create Connatix Video is the most engaging form of media, but, for many publishers, it has largely...
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email marketing delivers an average of...
What does the trend toward frictionless media mean to you? I feel that it is the opportunity to deliver online experiences in a truly personalized manner, where every web visitor experiences every web page or an app in a way that is tailored for them - sort of a “web...
Andres Angelani, CEO of Softvision shares his insights on blockchain and the importance of digital transformation for business.  Why is it important for businesses to undergo digital transformation? Businesses must evolve in order to see where their customers want to go, and that will only happen with an embrace of agile...
Adotas presents a Q&A with Ariel Napchi, CEO, and Founder of HIRO Media. Ariel Shares his thoughts on the latest industry developments. HIRO is one of 4 major online video ecosystems (i.e. Google/YouTube; Facebook; One/AOL; & HIRO Media) with stake across content creation, publishers and advertisers maximizing monetization and personalization. HIRO represents...
Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.   Q: What are some exciting developments happening in mobile, today? A: The growth of mobile in the...
As younger generations become increasingly wary of marketing language, it’s important to find ways to connect with them in a way that feels authentic. Adotas presents a Q&A with Ann Clurman of Kantar Consulting to discuss the emergence of emojis as a creative outlet for language and their importance...