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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

What does the trend toward frictionless media mean to you? I feel that it is the opportunity to deliver online experiences in a truly personalized manner, where every web visitor experiences every web page or an app in a way that is tailored for them - sort of a “web...
ADOTAS - With the mission of making online advertising “brand safe,” AdSafe Media is bringing a new approach and technology to digital advertising. We sat down with AdSafe Cofounder and Executive Vice President Kent Wakeford to discuss the opportunities and challenges facing the online ad industry. You speak a lot...
ADOTAS EXCLUSIVE -- Nurun is an independent global interactive agency founded in 1995 – practically the Paleolithic Era in the online ad world. ADOTAS sat down with Nurun’s president of North America, Steve Carbone, to see how Nurun has managed to stayed spry, what it still needs to work...
The internet is becoming more and more interactive with the fast growth of social websites and the popularity of widgets. These seemingly simple applications have drawn a lot of attention recently in reports from Facebook and other sites that have seen these features drive a lot of traffic to partnering...
Ad exchanges abound. Right Media, DoubleClick AdX, and Microsoft's AdECN have thus far focused on addressing the non-premium display spot market, while just one is focused on premium inventory – ADSDAQ.  Here is an internal Q&A we did with Jay Sears.  Adotas: ContextWeb, Inc., a contextual online advertising exchange, recently...
Valencia Gayles (left) represents "transculturalism," which is one of the inspirations behind her pivotal role as Chief Operating Officer with the TRUE Agency, an operation that thrives on transcending cultural borders. Gayles is a Columbia University graduate who has dedicated years and garnered expertise at agencies like Franklin...
Welcome to Revolution Number 2. The first time around, print publications were pulling their hair out as they tried to make sense of the Internet and how to use it with their written content. Now that people all over the country have high-speed, always-on connections to the 'Net, TV...
Marketing is one of the most fluid disciplines out there—why? Because it ebbs and flows along with customer preferences and current technology trends, both of which are constantly changing. Key traits of a good marketer include adaptability and flexibility, for this very reason. As we kick off the New Year...
Adotas presents a Q&A with Neil Sweeney, Founder and CEO of Freckle IoT and Killi. Please tell me about Killi and the company’s unique approach to data management. Killi is a consumer application available in the Apple and Google Play stores that empowers consumers to take back control of their data...
Editor's note: This is a series from Dianna Koltz, director of best practices and email marketing at Memolink, Inc., on how to use business standards to combat online fraud. Here's part two, and part three.  ADOTAS EXCLUSIVE -- The largest threat to online advertising is growing as the economy...