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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Mergers and acquisitions seem to be fundamental tactics in the online industry. From Google's high-stakes, highly publicized purchase of YouTube to DoubleClick expanding its video division with the services of Klipmart, the need to consolidate and renovate business models can partly explain why Internet/interactive advertising is on a consistently...
In 1999, Andrew Wetzler and Dennis Pushkin founded MoreVisibility. Wetzler and Pushkin saw the emergence of the internet and search engines and felt that it created a unique opportunity. Their early email marketing tests to promote their services further validated the budding interest with Search and that was the...
Straight from reality into my laptop. The world of text based Internet communications is quickly dissolving into video feeds of human faces, dancing dogs, pasta covered babies, and natural disasters – with a few ads thrown in to cover bandwidth. As consumers, we're constantly looking for new entertainment, but...