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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS -- Sometimes measurement can kill you. Remember being a kid and coming in last in a race? Made you want to give up, didn’t it? Nothing saps the spirit like coming in last. But sometimes measurement can inspire you. I know a guy who is a competitive runner, but...
ADOTAS -- There is a fundamental flaw in advertising. Advertising is essentially arbitrage, leveraging a disconnect between the value of your audience’s attention and the cost to reach it. All arbitrage is inherently short lived. Eventually the marketplace will catch up and realign those values. Eventually the marketplace will...

Big Data: Hype or Hope?

ADOTAS – Big Data. Everybody’s talking about it. You’d think it was a cure-all, the ultimate panacea. The greatest thing to hit marketing since the Wendy’s “Where’s the Beef?” campaign. All kinds of companies in almost every niche industry are trying to extract value from Big Data. Like ancient...
KANSAS CITY, Mo., December 16, 2013 (ADOTAS) – Adknowledge’s email channel, AdStation, has announced CPM-based pricing for email advertisers and it looks like it’s really worth taking a look at.  Highly targeted to specific audience segments, AdStation mailings are thus far generating ROI beyond that of paid search, including...
ADOTAS EXCLUSIVE -- In the words of our new President, “yes, we can.” Despite regulatory restrictions, pharmaceutical marketers can indeed utilize social media, and start immediately. There is no need for pessimism about the ability of pharmaceutical companies to use social media in their online marketing mix. The common belief...
ADOTAS - Beware, New Yorkers -- the affiliates are coming, and they're coming in droves. From August 21 to 23, around 4,000 representatives of the performance marketing industry are expected to descend upon the New York Hilton for Affiliate Summit East (register here), the 18th affiliate conference hosted by founders...
In 2018, 75% of digital advertising is going towards mobile, a 21,775% growth from what was spent on mobile advertising a decade ago.  But, is this $70 billion industry targeting to a captive audience? Adotas presents a Q&A with Digital Remedy to discuss where they see the most wasted mobile ad...
ADOTAS editor and owner spent a few minutes getting to know Jonathan Shapiro, a man whose career has profoundly influenced the rise of the internet revolution through its infancy and stands ready to determine its more mature direction, purpose, and continuing evolution. Background Jonathan Shapiro is Chief Executive Officer of MediaWhiz...
By, Marty Krátký-Katz, co-founder & CEO at Blockthrough 1. GDPR enforcement will become more serious, and the enforcement bodies will get more stringent. 2. Google moving all ad products to a single domain will have wide-reaching implications to adtech ecosystem, privacy, consent, and independent data providers, still TBD. 3. The words “Legitimate...
It’s commonly assumed that creating effective video campaigns means spending big money. But what if I told you that you could spend a fraction of your budget while providing enormous value to your marketing campaign, customers, and end goal? Thanks to the constant evolution of technology and a grown-up...