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Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS EXCLUSIVE -- MediaBank is a firm looking to revolutionize the media buying industry with its cross-platform technology. CEO Brad Keywell spoke to ADOTAS about the origins of the company, the economy and the team that makes Media Bank tick. ADOTAS: I understand you have been working on MediaBank for...
In 1999, Andrew Wetzler and Dennis Pushkin founded MoreVisibility. Wetzler and Pushkin saw the emergence of the internet and search engines and felt that it created a unique opportunity. Their early email marketing tests to promote their services further validated the budding interest with Search and that was the...
ADOTAS -- A survey conducted late last year by Pew Research Center demonstrates how the Internet has skyrocketed past newspapers and other sources as a preferred method for young adults to receive their news. More recently The Guardian, one of the UK’s most widely-read publications, also polled young readers around...
ADOTAS - Tell us about the origins of TARGUSinfo. What compelled you to produce AdAdvisor by TARGUSinfo and what need in the industry has been fulfilled by it? TARGUSinfo was founded in 1993. The company’s mission has always been to deliver accurate and actionable attributes about consumers, in real...
As ADOTAS continues its sojourn across the pond to gain some firsthand perspective on overseas online/interactive advertising culture, we arrive in London, where we have an engaging chat with Dave Smith, Managing Director of New Media Maze. Formed in 2000 and based in the heart of England's capital, New Media...
ADOTAS EXCLUSIVE -- To identify America’s most powerful and enduring brands, look no further than the Fortune 500. In 2008, the top ten corporate titans were: 1) Walmart; 2) Exxon Mobil; 3) Chevron; 4) General Motors; 5) Conoco Phillips; 6) General Electric; 7) Ford; 8) Citi Group; 9) Bank...
ADOTAS -- Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative -- all through a Big Data lens. Zagorski has been at the forefront of digital...