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Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS EXCLUSIVE -- Networked Insights is a company helping advertisers reach the ever-growing and always enigmatic social media audience. With such a difficult group to target, Networked Insights enables the advertiser/consumer relationship to be established with noninvasive ease, organically engaging people and creating insightful communities. Networked Insights founder and...
ADOTAS -- Adland, it seems, is offended by fat. A recent Advertising Age article  bemoans a proliferation of “belly fat” banners that are cropping up increasingly online. Published by “some of the web's shadiest advertisers,” more and more websites are apparently so revenue-starved that gluttony is newly enticing. But as GA...
ADOTAS EXCLUSIVE -- The economy has forced companies to scrutinize every line item and every budget for opportunities to save money and cut costs. Advertising and marketing budgets are being slashed left and right. Focus often turns to taking specialized marketing services out of the hands of an agency and...
The internet is becoming more and more interactive with the fast growth of social websites and the popularity of widgets. These seemingly simple applications have drawn a lot of attention recently in reports from Facebook and other sites that have seen these features drive a lot of traffic to partnering...
Pay-Per-Click ‘beyond the majors’ (Google, Yahoo! and MSN) has been a common theme on this year's conference circuit. But are these other PPC networks really worth trying? With rising bid prices on GYM and increasingly innovative offerings by some of the alternative PPC networks, the answer, it would appear,...
As ADOTAS continues its sojourn across the pond to gain some firsthand perspective on overseas online/interactive advertising culture, we arrive in London, where we have an engaging chat with Dave Smith, Managing Director of New Media Maze. Formed in 2000 and based in the heart of England's capital, New Media...
Typically, when executives say they come to advertising with a "well-rounded" personal history, it more than likely means they've spent time working in another field...at least once. That's certainly true for Kate Everett-Thorp, who started her career on Capitol Hill and is now president of interactive advertising for the renowned...
Spinning off our much ballyhooed Spotlight section, ADOTAS will now be bringing you more insights from some of the industry's top executives with our in-depth, one-on-one ADOTAS Conversations. Here, we will open the floor for industry heavy-hitters to introduce themselves, share more about what they and their companies do,...
While the name Razor & Tie has been quickly gaining notice for its popular Kidz Bop children's music compilations, the company's business model is actually built on a direct response strategy first and foremost. Though the record label division is a considerable cash crop for the company, Razor &...
The name Pointroll is as synonymous with rich media as a bottle of Jack Daniel's is with Motley Crue. In just five years' time, the company has helped spearhead innovation and improved performance within banner ad units through its growing, peculiarly-titled product offering including Fat Boy, Towel Boy and...