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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

These days, online shoppers are faced with hundreds of venue choices that allow them to find essentially any product and spend their cash. On June 26, another shopping network joined the roster — Jellyfish.com. However, Jellyfish brings something different to the table, or better yet, to your wallet. Self-proclaimed the...
Having remained dormant for the past several weeks, ADOTAS Conversations finally makes its return, once again providing readers with a Q+A-style profile of important companies/executives in the interactive advertising industry. Appropriately enough, we come full-circle back to the contextual targeting realm with Industry Brains. The four year-old company has specialized...
What would possess the founder of successful online advertising network to step down and set off on an odyssey to re-create the comparison shopping paradigm? In 2005, then-DoubleClick CEO Kevin Ryan, along with CTO Dwight Merriman, and R&D software developer Eliot Horowitz, left their lucrative online advertising company...
The name Pointroll is as synonymous with rich media as a bottle of Jack Daniel's is with Motley Crue. In just five years' time, the company has helped spearhead innovation and improved performance within banner ad units through its growing, peculiarly-titled product offering including Fat Boy, Towel Boy and...
While the name Razor & Tie has been quickly gaining notice for its popular Kidz Bop children's music compilations, the company's business model is actually built on a direct response strategy first and foremost. Though the record label division is a considerable cash crop for the company, Razor &...
As a top exec at leading online ticketing service Stubhub.com, Dre Madden is helping pave the way for the next stage of interactive marketing. An interactive industry player since 1997, Dre has racked up an extensive marketing background with experience at leading e-commerce companies and high-growth start-ups. At StubHub,...
In our ongoing series of ADOTAS Conversations, we turn our attention to the affiliate marketing game and one of its top players, Jennine T. Rexon, President of Rex Direct Net — home of Rextopia and Rextrack products. Since 2001, Rexon has taken a sizeable bite out of the affiliate...
With this latest round of ADOTAS Conversations, we continue to weave through the increasingly complex web of SEM. Now that we've touched upon click-to-call with last week's Q+A with eStara's John Federman, ADOTAS veers back to the CPC/cost-per-view realm with Arizona-based ad network myGeek. We sat down with the...
At 46 years old, Creative Priority CEO Dana Farbo (left) reckons he's traveled many paths in his professional life, a journey in itself that's taken him from his rural, Midwestern stomping grounds to Madison Avenue. "I've gone through different stages in my life, you have no idea," the chief...
Spinning off our much ballyhooed Spotlight section, ADOTAS will now be bringing you more insights from some of the industry's top executives with our in-depth, one-on-one ADOTAS Conversations. Here, we will open the floor for industry heavy-hitters to introduce themselves, share more about what they and their companies do,...