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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Welcome to Revolution Number 2. The first time around, print publications were pulling their hair out as they tried to make sense of the Internet and how to use it with their written content. Now that people all over the country have high-speed, always-on connections to the 'Net, TV...
Mergers and acquisitions seem to be fundamental tactics in the online industry. From Google's high-stakes, highly publicized purchase of YouTube to DoubleClick expanding its video division with the services of Klipmart, the need to consolidate and renovate business models can partly explain why Internet/interactive advertising is on a consistently...
While we're traversing the mobile marketing landscape on this auspicious day that is Halloween, ADOTAS decided to gain insight from a company that not only embodies mobile marketing, but instills a social networking model within wireless devices. Vancouver-based AirG, a firm founded by techies Fred Ghahramani, Vincent Yen and Bryce...
The creative minds behind 42entertainment are the ninjas of interactive brand marketing. They strike silently. Their campaigns pop out of the shadows and grapple users with mysterious codes and characters that could actually be real. And while the participants in a campaign will get familiar with the product, service...
18-34-year old males have made an effortless transition from being arguably the most coveted demographic in TV and print land to the most sought after in the virtual space. From gaming to music downloading to casual Web surfing, men online engage in enough diverse activity to provide marketers a...
Without the presence and edge of Heavy.com, broadband programming just wouldn't be the same. While major cable networks like CNN, MTV and Comedy Central have now created specialized online channels for streaming video content, Heavy.com has taken to providing original programming that weaves various facets of entertainment, including biting...
A major subsidiary of Aegis Group plc, Carat is a brand universally synonymous with media buying and advertising. The global outfit initially begun its meteoric rise in the industry within its European homebase, but in the last several years, Carat has proliferated in North America. Much of the credit, of...
The wireless realm provides a one-on-one opportunity for marketers to reach consumers, and advertisers are increasingly tapping into the mobile channel to capitalize on this relationship. As mobile continues to evolve, many Advertising Week attendees will be eager to hear the latest developments, trends, and research that surround the...
One of the most discussed strategies in online/interactive today is auction-based advertising. Months ago, ADOTAS published an exclusive byline from Bill Urschel, CEO of AdECN, an auction-based exchange that aims to bring a new kind of stability and revenue-driver to the market. The article in turn created quite a...
We've been generously covering the topics of lead generation and permission-based marketing here at ADOTAS in recent weeks. Many great writers who double as senior executives by day have come forth with their methods and suggestions to turn leads into gold, and have also raised debate on the fundamentals...