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Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS - Online advertising has been a continuously evolving frontier since its advent. True innovators provide solutions and become leaders in the industry. A firm that is emerging as such an innovator is Video Performance Network. Video Performance Network is the web’s first Video Revshare Network, bringing a whole...
ADOTAS -- We recently sat down for an interview with Michael Batalha (pictured), president of Emercury, an email marketing company that provides its clients with the ability to increase leads, build stronger relationships, and increase visibility and awareness, resulting in increased sales. Among the company's products is Admailr, a proprietary...
Ad exchanges abound. Right Media, DoubleClick AdX, and Microsoft's AdECN have thus far focused on addressing the non-premium display spot market, while just one is focused on premium inventory – ADSDAQ.  Here is an internal Q&A we did with Jay Sears.  Adotas: ContextWeb, Inc., a contextual online advertising exchange, recently...

The Evolution Of EyeWonder

Advertising is the fastest growing industry online today, and the holy grail of that industry is rich media. One of the largest gems on that grail is EyeWonder. This rich media provider is at the head of its class and is only accelerating in its position. For its part,...
ADOTAS EXCLUSIVE – Acceleration offers customized solutions for almost every aspect of the digital advertising world. Essentially, it aims to help its clients get the most from their online marketing technology investments. ADOTAS sat down with Acceleration’s CEO, Jacques van Niekerk, to find out more about how the company...
Campaigner is an email marketing company that is modifying the way advertisers look at direct marketing proving that a campaign’s ROI could be shot through the roof with something as simple and personal as an email. The Vice President of Marketing and Product Management for Campaigner, Luc Vezina took...
ADOTAS -- I was at an event earlier this week, listening to a panel of ad agencies, and was stunned at the blasé attitude toward rules that could radically alter how online serves advertising. While federal privacy rules are still being debated, some regulation could mandate that users opt in...
ADOTAS -- At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO Action Plan is a strategic plan to achieve the ranking, traffic and return on investment objectives from the SEO campaign. Typically our SEO Action Plans are 90-days in duration,...
ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and marketing, Philip Smolin, talks to Adotas about the future of ad networks, the economy and what Turn is taking on next. ADOTAS: Turn was founded by the CEO of Alta...
Recently, global marketers have taken a more entertaining approach to advertising and sponsorship on the web. As advertising online has become quite expansive over the past few years, more are looking for innovative ways to differentiate their campaigns and finding challenges with an abundance of advertisers vying for viewership....