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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Adotas has decided to start interviewing and provide our readers with more investigative articles on leaders in the online ecommerce, advertising and marketing industry. We want you to get the real insight from leaders who have proven through their success what online marketing is all about. One of the...
With its AdSonar product creating some buzz in the last several months, Quigo has gradually made a name for itself in the search marketing business--not by planting itself as a bratty upstart in Google and Yahoo's world, but by simply relying on core relationships with publishers and media firms....
ADOTAS - Yesterday, Adblade, the premium-only ad network operated by advertiser- and publisher-side digital media technology solutions provider Adiant, launched a self-serve retargeting tool, Adblade Retargeting, which the company explains can increase ROI noticeably. As Adblade puts it, its retargeting solution combines the potency of retargeting -- delivering ads...
Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision...
Few websites can claim to have changed the way that people find information like Wikipedia. Universally accessible and open to all who would share their knowledge, the Wikipedia contains more one and a half million articles in the English section alone and growing. It's available in 250 languages, and...
Anthem paid out $115 million in 2017 to settle a number of class action lawsuits brought by victims of a data breach. That sum is the highest in history, but it's hardly the only astronomical figure like this. Litigation regularly leads to multi-million dollar penalties. The figures are only going...
Many organizations use their employee training software to track engagement and monitor performance. These analytics help companies develop more effective learning and development resources; however, there’s much more value that can be unlocked in the metrics. In the next four years, eLearning technology will grow at a remarkable rate, with...
ADOTAS -- One of the absolute coolest things about affiliate marketing is the fact that a single affiliate can take on a Fortune 500 company for ad space on a site like MSNBC. In Q2 of this year alone, affiliates inundated this and many other sites with arbitrage media buys....
ADOTAS -- In a recent article titled “The Death of CPM,” the CFO of a B2B digital marketing platform company asked, “Are the old metrics still working?” This question implies that CPM once worked and no longer does. The effectiveness of cost per...
Video-on-demand has been a hotly covered topic in ADOTAS as of late, and its impending explosion couldn't have come at a better time considering our YouTube-devoted era. Following our lengthy chat with Vin Bhat at Bollywood content provider BODVOD, as well as similar multicultural, a la carte video outlets including...