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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

With this latest round of ADOTAS Conversations, we continue to weave through the increasingly complex web of SEM. Now that we've touched upon click-to-call with last week's Q+A with eStara's John Federman, ADOTAS veers back to the CPC/cost-per-view realm with Arizona-based ad network myGeek. We sat down with the...
KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global extension of its previously U.S. only email network, which will cater to high-quality international advertisers and publishers. AdStation International will initially launch in the UK, with other countries being...
As a top exec at leading online ticketing service Stubhub.com, Dre Madden is helping pave the way for the next stage of interactive marketing. An interactive industry player since 1997, Dre has racked up an extensive marketing background with experience at leading e-commerce companies and high-growth start-ups. At StubHub,...
ADOTAS EXCLUSIVE -- When you write pay-per-click ads you are trying to serve two masters. The search engines, as you are at the mercy of their quality scoring mechanism for your placement and also the customer, whose attention you are trying to attract. But it’s not just any customer –...
Valencia Gayles (left) represents "transculturalism," which is one of the inspirations behind her pivotal role as Chief Operating Officer with the TRUE Agency, an operation that thrives on transcending cultural borders. Gayles is a Columbia University graduate who has dedicated years and garnered expertise at agencies like Franklin...
Marketing is one of the most fluid disciplines out there—why? Because it ebbs and flows along with customer preferences and current technology trends, both of which are constantly changing. Key traits of a good marketer include adaptability and flexibility, for this very reason. As we kick off the New Year...
ADOTAS - Online advertising has been a continuously evolving frontier since its advent. True innovators provide solutions and become leaders in the industry. A firm that is emerging as such an innovator is Video Performance Network. Video Performance Network is the web’s first Video Revshare Network, bringing a whole...
Familiar to millions, media umbrella IDG is as synonymous with the tech world as Lindsay Lohan is with gossip columns. From the time the company was established in 1964 to its current globe-spanning incarnation, IDG has blossomed from a mere publishing arm for trades including PC World, MacWorld and...
ADOTAS EXCLUSIVE -- Zango is an online media company which has provided users with ad-supported premium content since 1999. The company made headlines today with the announcement that 68 jobs will be lost due to downsizing and a redirection of the company. The company put out a statement explaining...
FORENSIQ PROJECTS IN-APP AD FRAUD WILL SURPASS $1 BILLION IN 2015 Forensiq, an ad fraud detection and prevention company, today, announced the findings of their recent study, uncovering a new type of ad fraud called “mobile device hijacking” which affects more than 12 million devices and 13% of global in-app...