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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Search engine marketers bank on the fact that when you search for an item or topic, their site or ad will catch your eye. In reality, though, how much of their overall online time do users actually spend searching? Studies revealed that the answer is not much. Searches, even...
It’s that time of year . . . the Major League Baseball playoffs are here and the Fall Classic is just around the corner. The hype and speculation are done. A new World Series champion will soon emerge. Fan attention is at its peak and once again television will be...
As Director of Emerging Media, Ran Cohen joined Eyeblaster in efforts to support the expansion of the Advertising Campaign Management (ACM) suite to additional emerging digital platforms such as games, mobile and IPTV. Cohen will be the first to admit that his gaming experience was not extensive but...
Ever wondered what happens to PhD dropouts? Take a look at Martin Nisenholtz. Back in 1979, a full two decades before he would be appointed chief of New York Times Digital, Nisenholtz found himself nearing the tail-end of a PhD in Communications at the University of Pennsylvania. But as...
ADOTAS EXCLUSIVE -- Ad networks are a tricky business. They could turn out to be advertising gold or end up being a flash in the pan for a company. Setting yourself apart is key and many networks are finding that being transparent is the key to longevity. Michael Katz...
While we're traversing the mobile marketing landscape on this auspicious day that is Halloween, ADOTAS decided to gain insight from a company that not only embodies mobile marketing, but instills a social networking model within wireless devices. Vancouver-based AirG, a firm founded by techies Fred Ghahramani, Vincent Yen and Bryce...
Pay-Per-Click ‘beyond the majors’ (Google, Yahoo! and MSN) has been a common theme on this year's conference circuit. But are these other PPC networks really worth trying? With rising bid prices on GYM and increasingly innovative offerings by some of the alternative PPC networks, the answer, it would appear,...
For all the awards, acclaim and financial gain that have come Josh Linkner's (left) way in the realm of interactive marketing, one could never deduce that the CEO/founder of ePrize is actually a jazz musician at heart. But unlike his pre-online, groove-riding heyday, where smoke-filled clubs and throwback lounges would've...
In 1999, Andrew Wetzler and Dennis Pushkin founded MoreVisibility. Wetzler and Pushkin saw the emergence of the internet and search engines and felt that it created a unique opportunity. Their early email marketing tests to promote their services further validated the budding interest with Search and that was the...
ADOTAS EXCLUSIVE -- Nurun is an independent global interactive agency founded in 1995 – practically the Paleolithic Era in the online ad world. ADOTAS sat down with Nurun’s president of North America, Steve Carbone, to see how Nurun has managed to stayed spry, what it still needs to work...