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Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

It’s that time of year . . . the Major League Baseball playoffs are here and the Fall Classic is just around the corner. The hype and speculation are done. A new World Series champion will soon emerge. Fan attention is at its peak and once again television will be...
In an effort to make meaningful sense of the frenzied month of May and June for the online ad community, Adotas.com had the opportunity to sit with Eyeblaster's CEO Gal Trifon and discuss the profound changes the online ad market will be forced to adapt to over the next...
Typically, when executives say they come to advertising with a "well-rounded" personal history, it more than likely means they've spent time working in another field...at least once. That's certainly true for Kate Everett-Thorp, who started her career on Capitol Hill and is now president of interactive advertising for the renowned...
Spinning off our much ballyhooed Spotlight section, ADOTAS will now be bringing you more insights from some of the industry's top executives with our in-depth, one-on-one ADOTAS Conversations. Here, we will open the floor for industry heavy-hitters to introduce themselves, share more about what they and their companies do,...
ADOTAS EXCLUSIVE -- Zango is an online media company which has provided users with ad-supported premium content since 1999. The company made headlines today with the announcement that 68 jobs will be lost due to downsizing and a redirection of the company. The company put out a statement explaining...
Adotas had an opportunity to talk with Heidi Holtz, the CEO of new CPA Advertising Network Ad-Synergy. In the competitive market of CPA Networks we really wanted to understand how Ad-Synergy is bringing about new opportunities and value to the marketplace.  Q: How did Ad-Synergy get started? In January of 2007, I founded...
Ever wondered what happens to PhD dropouts? Take a look at Martin Nisenholtz. Back in 1979, a full two decades before he would be appointed chief of New York Times Digital, Nisenholtz found himself nearing the tail-end of a PhD in Communications at the University of Pennsylvania. But as...
ADOTAS EXCLUSIVE -- The economy has forced companies to scrutinize every line item and every budget for opportunities to save money and cut costs. Advertising and marketing budgets are being slashed left and right. Focus often turns to taking specialized marketing services out of the hands of an agency and...

The Evolution Of EyeWonder

Advertising is the fastest growing industry online today, and the holy grail of that industry is rich media. One of the largest gems on that grail is EyeWonder. This rich media provider is at the head of its class and is only accelerating in its position. For its part,...
ADOTAS EXCLUSIVE -- Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, podcasting, blogging, mobile marketing, and more. The company claims that its exclusive focus on interactive and the fact that it executes media “after the buy” and design “after the...