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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS sits down for lengthy conversation with Rob Stone and Jon Cohen of Cornerstone Promotion, a renowned New York-based music/lifestyle marketing agency, and the parent company of Fader Magazine. While it wouldn't be slapdash to observe that entertainment marketing — especially online — has achieved new levels of creativity in...
After it's raised red flags in the online advertising industry, raised eyebrows amongst consumers and perhaps even lowered the standards of the online space, it's no surprise that Bill Day would declare that adware "dies as a term in the next twelve months." The "term" in question is not only...
With a poli-sci college major and a middle school teaching background in tow, Jon Raj would seem the unlikeliest of candidates for a leadership role in advertising and emerging media — especially for one the most globally recognizable brands with annual worldwide sales of $3.4 trillion. But it's just this...
ADOTAS chats with Avenue A | Razorfish VP of Media Sarah Kim Baehr about the banner's resurgence, the shift in media buys and the evolution of the interactive agency. Despite the constant mantra uttered by the digital elite that the "banner ad is dead", there are many veterans in the...
ADOTAS talks to renowned advertising workhorse Carisa Bianchi, President of TBWA/Chiat/Day-Los Angeles. Carisa enlightens us on her extensive, hallowed background, including her work on the legendary "Energizer Bunny" campaign. For someone with the kind of clout that TBWAChiatDay-Los Angeles President Carisa Bianchi has, it's refreshing to hear that even she...
It's quite a feat to be considered a maverick in an industry without a rulebook. Yet in just five years, Philip Kaplan has truly earned the appellation, most notably by having founded F***edCompany.com: a hugely successful website that tracked dotcom failures at a time when the online industry was...
Like Linus with his blanket or Homer Simpson with a Duff, Laurel Touby has made the feather boa a symbolic accoutrement all her own. In fact, the grand dame of MediaBistro.com—now the ubiquitous site for the media cognoscenti, which pulls in just under $5 million in revenue annually and...
Ever wondered what happens to PhD dropouts? Take a look at Martin Nisenholtz. Back in 1979, a full two decades before he would be appointed chief of New York Times Digital, Nisenholtz found himself nearing the tail-end of a PhD in Communications at the University of Pennsylvania. But as...
Typically, when executives say they come to advertising with a "well-rounded" personal history, it more than likely means they've spent time working in another field...at least once. That's certainly true for Kate Everett-Thorp, who started her career on Capitol Hill and is now president of interactive advertising for the renowned...
[Brad Brinegar, CEO, McKinney-Silver] Think a degree in business is the fastest way to the top of the corporate ladder in the ad world? Think again.