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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, saying it’s the “world’s most trusted and transparent marketplace for digital advertising.” We sat down with CEO Iggy Fanlo to find out more about AdBrite’s mission. Here’s a peek...
ADOTAS -- Contrary to popular belief, we interactive folks don’t sit around waiting for every retail outlet to crumble into brick-and-mortar dust. Not those of us who think about customers more than we think about apps and code, anyway. Heresy for a digital guy, you say? To which I...
ADOTAS – Over the past couple of years, we have seen an eruption of discussion surrounding private exchanges. Many big publishers are now moving to the programmatic model via the private exchange path. For example, earlier this year, Google and Time Inc. introduced the Time Inc. Global Exchange, an...
Like Linus with his blanket or Homer Simpson with a Duff, Laurel Touby has made the feather boa a symbolic accoutrement all her own. In fact, the grand dame of MediaBistro.com—now the ubiquitous site for the media cognoscenti, which pulls in just under $5 million in revenue annually and...
ADOTAS -- As we reported earlier this week, Facebook revealed its plans for a mobile ad network at its “F8″ developer conference in San Francisco today. To kick off the conference, founder/CEO Mark Zuckerberg and company announced more than a dozen new developer products, including: Audience Network: Developers now have a new way...
ADOTAS EXCLUSIVE -- As marketers and affiliates alike get prepared for Affiliate Summit East, the industry’s largest affiliate networking and educational event, Missy Ward took some time out of her busy schedule to reacquaint ADOTAS with the history of the event and where it’s future lies. ADOTAS: Hi Missy! Affiliate...
We've been generously covering the topics of lead generation and permission-based marketing here at ADOTAS in recent weeks. Many great writers who double as senior executives by day have come forth with their methods and suggestions to turn leads into gold, and have also raised debate on the fundamentals...
ADOTAS -- Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header “OMG, that is A LOT of...
ADOTAS -- Usually in this column I offer opinions, or report observations. This time, though, I want to put forth a theory, and discuss a little of how I think it impacts creative. Here's the theory: Mass is gone. Niche is all that exists anymore. We know that traditional advertising was...
KANSAS CITY, Mo., December 16, 2013 (ADOTAS) – Adknowledge’s email channel, AdStation, has announced CPM-based pricing for email advertisers and it looks like it’s really worth taking a look at.  Highly targeted to specific audience segments, AdStation mailings are thus far generating ROI beyond that of paid search, including...