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Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Spinning off our much ballyhooed Spotlight section, ADOTAS will now be bringing you more insights from some of the industry's top executives with our in-depth, one-on-one ADOTAS Conversations. Here, we will open the floor for industry heavy-hitters to introduce themselves, share more about what they and their companies do,...
ADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, saying it’s the “world’s most trusted and transparent marketplace for digital advertising.” We sat down with CEO Iggy Fanlo to find out more about AdBrite’s mission. Here’s a peek...
ADOTAS EXCLUSIVE -- Ad networks are a tricky business. They could turn out to be advertising gold or end up being a flash in the pan for a company. Setting yourself apart is key and many networks are finding that being transparent is the key to longevity. Michael Katz...
Lest we forget, Facebook is an ad company first and foremost that earns a majority of its revenue through monetizing the content that people share with friends across its massive social network. (How else would it make money? Through Facebook Gifts? No.) So as a news and personal lifestyle...
ADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet -- and the company was founded just two years ago. Adotas sat down with Tony Nethercutt, AdMob’s vice president of sales, to see how they got – and plan to stay – at the top of...
ADOTAS EXCLUSIVE -- HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since 2004. The company has created an awareness of mobile marketing that has helped legitimize this portion of the industry. CEO of HipCricket, Ivan Braiker spoke with Adotas about the...
In an effort to make meaningful sense of the frenzied month of May and June for the online ad community, Adotas.com had the opportunity to sit with Eyeblaster's CEO Gal Trifon and discuss the profound changes the online ad market will be forced to adapt to over the next...
ADOTAS EXCLUSIVE -- If Jason Feffer was a preacher, the former MySpace executive would have a following as large as any evangelist out there. As it is, Feffer, along with childhood friend Michael Glazer, found his calling in the social media market. In 2007, they started SodaHead, an opinion-driven site...
Marketing is one of the most fluid disciplines out there—why? Because it ebbs and flows along with customer preferences and current technology trends, both of which are constantly changing. Key traits of a good marketer include adaptability and flexibility, for this very reason. As we kick off the New Year...
ADOTAS -- Adland, it seems, is offended by fat. A recent Advertising Age article  bemoans a proliferation of “belly fat” banners that are cropping up increasingly online. Published by “some of the web's shadiest advertisers,” more and more websites are apparently so revenue-starved that gluttony is newly enticing. But as GA...