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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

It's quite a feat to be considered a maverick in an industry without a rulebook. Yet in just five years, Philip Kaplan has truly earned the appellation, most notably by having founded F***edCompany.com: a hugely successful website that tracked dotcom failures at a time when the online industry was...
Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision...
ADOTAS - Founded in 2006, Sponsormob is one of those rare companies that has really changed the landscape of online advertising. The firm is the first CPA Network for the mobile Internet. Having such a title is both exciting and daunting for a company to maintain. Speaking to cofounder...
ADOTAS -- Online advertising companies believe that voluntary standards are the best way to police tracking online, but the Federal Trade Commission might not be so sure.As a conclusion from speaking with to FTC Director Charles Harwood at the Tech Policy Summit last week, he believes users must be...
ADOTAS sits down for lengthy conversation with Rob Stone and Jon Cohen of Cornerstone Promotion, a renowned New York-based music/lifestyle marketing agency, and the parent company of Fader Magazine. While it wouldn't be slapdash to observe that entertainment marketing — especially online — has achieved new levels of creativity in...
We've been generously covering the topics of lead generation and permission-based marketing here at ADOTAS in recent weeks. Many great writers who double as senior executives by day have come forth with their methods and suggestions to turn leads into gold, and have also raised debate on the fundamentals...
*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal and professional life in the middle and end of 2006.  Having been both recently divorced from my ex-wife and laid off from my position during the acquisition of Siebel...
ADOTAS -- The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the...
ADOTAS -- I’m a huge fan of live sports in general, but the drama and excitement of the Olympics takes it to another level altogether. Every two years I’m delighted by the privilege to spend two weeks watching the best athletes on Earth competing against each other in sports...
ADOTAS EXCLUSIVE – Mochila has created the first and only online marketplace for syndicated content from hundreds of content providers. Providing an opportunity for content providers, advertisers and publishers alike, the company has been flourishing at a time when many are at a standstill. CEO Keith McAllister gave ADOTAS...