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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Search engine marketers bank on the fact that when you search for an item or topic, their site or ad will catch your eye. In reality, though, how much of their overall online time do users actually spend searching? Studies revealed that the answer is not much. Searches, even...
ADOTAS EXCLUSIVE -- Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to reach a targeted group of engaged customers. However, you do run the risk of some of your messages getting lost, falling through the cracks or getting spammed. E-mail marketer...
ADOTAS EXCLUSIVE -- GlobalSpec is a leading vertical search, information services and e-publishing company that serves the engineering, manufacturing and related scientific and technical market segments. ADOTAS sat down with Angela Hribar, the chief sales and marketing officer of GlobalSpec, to discuss the company's philosophy and how it is...
ADOTAS -- Contrary to popular belief, we interactive folks don’t sit around waiting for every retail outlet to crumble into brick-and-mortar dust. Not those of us who think about customers more than we think about apps and code, anyway. Heresy for a digital guy, you say? To which I...
A major subsidiary of Aegis Group plc, Carat is a brand universally synonymous with media buying and advertising. The global outfit initially begun its meteoric rise in the industry within its European homebase, but in the last several years, Carat has proliferated in North America. Much of the credit, of...
ADOTAS EXCLUSIVE -- HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since 2004. The company has created an awareness of mobile marketing that has helped legitimize this portion of the industry. CEO of HipCricket, Ivan Braiker spoke with Adotas about the...
ADOTAS -- With the continuous evolution of the online advertorial from the fake blog to fake news site and fake celebrity magazine, these fakevertising sites show no signs of slowing down. The bad news for many companies in our space, especially those that have gotten used to record month after...
ADOTAS EXCLUSIVE -- Adotas sat down with with J. Scott Hamilton, the CEO of VoodooVox to discuss the company’s in-call media advertising program, which involves the targeted insertion of ad-supported audio content into the call stream of any type of phone traffic. VoodooVox aims to make telephony free with...
ADOTAS - Tell us about the origins of TARGUSinfo. What compelled you to produce AdAdvisor by TARGUSinfo and what need in the industry has been fulfilled by it? TARGUSinfo was founded in 1993. The company’s mission has always been to deliver accurate and actionable attributes about consumers, in real...
In an effort to make meaningful sense of the frenzied month of May and June for the online ad community, Adotas.com had the opportunity to sit with Eyeblaster's CEO Gal Trifon and discuss the profound changes the online ad market will be forced to adapt to over the next...