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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

 Adotas presents a Q&A with William Gorfein, Founder of OTT/Streaming Audience Discovery Platform, PeerLogix to discuss insights into the growing usage and value of OTT Viewership Data.      Everyone is talking about the growth of OTT/Streaming content. What statistic or anecdote do you feel makes the argument most vividly? I read...
ADOTAS -- Once upon a time there were 3 midsized clients that elected to develop their eCommerce websites on a shoestring budget. As Goldilocks tried to market these 3 clients websites using SEO and paid search, she quickly found out their decisions to be…well…frugal is the word that came...
Continuing in our exploration of demographic Web behaviors and the blurring thereof, ADOTAS recently spoke with a company that conducted its own case study and took things one step further: breaking down the marketplace into new, specific target groups for the greater benefit of online marketers. With Netpop | Portraits,...
ADOTAS EXCLUSIVE -- Nurun is an independent global interactive agency founded in 1995 – practically the Paleolithic Era in the online ad world. ADOTAS sat down with Nurun’s president of North America, Steve Carbone, to see how Nurun has managed to stayed spry, what it still needs to work...
While we've been privy to the Pew studies and the like stating the phenomenal rise of minority Internet use—mainly African American and Hispanics—, AOL has actually taken these case studies and created viable subsidiaries dedicated to these markets. With Black Voices and AOL Latino, the online monolith has created...
ADOTAS sits down for lengthy conversation with Rob Stone and Jon Cohen of Cornerstone Promotion, a renowned New York-based music/lifestyle marketing agency, and the parent company of Fader Magazine. While it wouldn't be slapdash to observe that entertainment marketing — especially online — has achieved new levels of creativity in...
DM CONFIDENTIAL -- So often we talk about our industry as though our existence makes complete sense, as though we have some inalienable right and unspoken reason for being. The truth is that for many of us, we found ourselves operating in a particular segment without much consideration for what...
ADOTAS EXCLUSIVE -- Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, podcasting, blogging, mobile marketing, and more. The company claims that its exclusive focus on interactive and the fact that it executes media “after the buy” and design “after the...
ADOTAS talks to renowned advertising workhorse Carisa Bianchi, President of TBWA/Chiat/Day-Los Angeles. Carisa enlightens us on her extensive, hallowed background, including her work on the legendary "Energizer Bunny" campaign. For someone with the kind of clout that TBWAChiatDay-Los Angeles President Carisa Bianchi has, it's refreshing to hear that even she...
ADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet -- and the company was founded just two years ago. Adotas sat down with Tony Nethercutt, AdMob’s vice president of sales, to see how they got – and plan to stay – at the top of...