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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

As ADOTAS continues its sojourn across the pond to gain some firsthand perspective on overseas online/interactive advertising culture, we arrive in London, where we have an engaging chat with Dave Smith, Managing Director of New Media Maze. Formed in 2000 and based in the heart of England's capital, New Media...
In 1999, Andrew Wetzler and Dennis Pushkin founded MoreVisibility. Wetzler and Pushkin saw the emergence of the internet and search engines and felt that it created a unique opportunity. Their early email marketing tests to promote their services further validated the budding interest with Search and that was the...
ADOTAS EXCLUSIVE -- Networked Insights is a company helping advertisers reach the ever-growing and always enigmatic social media audience. With such a difficult group to target, Networked Insights enables the advertiser/consumer relationship to be established with noninvasive ease, organically engaging people and creating insightful communities. Networked Insights founder and...
The internet is becoming more and more interactive with the fast growth of social websites and the popularity of widgets. These seemingly simple applications have drawn a lot of attention recently in reports from Facebook and other sites that have seen these features drive a lot of traffic to partnering...
These days, online shoppers are faced with hundreds of venue choices that allow them to find essentially any product and spend their cash. On June 26, another shopping network joined the roster — Jellyfish.com. However, Jellyfish brings something different to the table, or better yet, to your wallet. Self-proclaimed the...
ADOTAS EXCLUSIVE -- Ad networks are a tricky business. They could turn out to be advertising gold or end up being a flash in the pan for a company. Setting yourself apart is key and many networks are finding that being transparent is the key to longevity. Michael Katz...
ADOTAS -- I never believed search built brands until recently. To me brands are usually built by basic brand pillars or attributes such as service, quality or innovation, yet often comprise critically important differentiation intangibles such as feelings and experiences. These feelings and experiences are developed and communicated by brand...
While the name Razor & Tie has been quickly gaining notice for its popular Kidz Bop children's music compilations, the company's business model is actually built on a direct response strategy first and foremost. Though the record label division is a considerable cash crop for the company, Razor &...
ADOTAS EXCLUSIVE -- Gamervision, an online community site, has been keeping gamers and like-minded people in touch since 2007. With an experienced team and a finger on the pulse of the market, Fred Bauer, Gamervision's co-founder, explains the company’s philosophy and the plans that will makes an imprint on...
ADOTAS sits down for lengthy conversation with Rob Stone and Jon Cohen of Cornerstone Promotion, a renowned New York-based music/lifestyle marketing agency, and the parent company of Fader Magazine. While it wouldn't be slapdash to observe that entertainment marketing — especially online — has achieved new levels of creativity in...