Home Spotlight

Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Familiar to millions, media umbrella IDG is as synonymous with the tech world as Lindsay Lohan is with gossip columns. From the time the company was established in 1964 to its current globe-spanning incarnation, IDG has blossomed from a mere publishing arm for trades including PC World, MacWorld and...
Straight from reality into my laptop. The world of text based Internet communications is quickly dissolving into video feeds of human faces, dancing dogs, pasta covered babies, and natural disasters – with a few ads thrown in to cover bandwidth. As consumers, we're constantly looking for new entertainment, but...
Adotas had an opportunity to talk with Heidi Holtz, the CEO of new CPA Advertising Network Ad-Synergy. In the competitive market of CPA Networks we really wanted to understand how Ad-Synergy is bringing about new opportunities and value to the marketplace.  Q: How did Ad-Synergy get started? In January of 2007, I founded...
ADOTAS sits down for lengthy conversation with Rob Stone and Jon Cohen of Cornerstone Promotion, a renowned New York-based music/lifestyle marketing agency, and the parent company of Fader Magazine. While it wouldn't be slapdash to observe that entertainment marketing — especially online — has achieved new levels of creativity in...
It’s that time of year . . . the Major League Baseball playoffs are here and the Fall Classic is just around the corner. The hype and speculation are done. A new World Series champion will soon emerge. Fan attention is at its peak and once again television will be...
Mergers, acquisitions and re-branding seem as common in the interactive space as a scowl on Simon Cowell's face. But the effect of such industry shakeups have for the most part, been hit, miss or meh. Still, as the aftershocks of the Google/YouTube union continue reverberating throughout the digital realm, changing...
Mergers and acquisitions seem to be fundamental tactics in the online industry. From Google's high-stakes, highly publicized purchase of YouTube to DoubleClick expanding its video division with the services of Klipmart, the need to consolidate and renovate business models can partly explain why Internet/interactive advertising is on a consistently...
We've been generously covering the topics of lead generation and permission-based marketing here at ADOTAS in recent weeks. Many great writers who double as senior executives by day have come forth with their methods and suggestions to turn leads into gold, and have also raised debate on the fundamentals...
ADOTAS EXCLUSIVE -- Zango is an online media company which has provided users with ad-supported premium content since 1999. The company made headlines today with the announcement that 68 jobs will be lost due to downsizing and a redirection of the company. The company put out a statement explaining...
ADOTAS -- Adland, it seems, is offended by fat. A recent Advertising Age article  bemoans a proliferation of “belly fat” banners that are cropping up increasingly online. Published by “some of the web's shadiest advertisers,” more and more websites are apparently so revenue-starved that gluttony is newly enticing. But as GA...