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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Valencia Gayles (left) represents "transculturalism," which is one of the inspirations behind her pivotal role as Chief Operating Officer with the TRUE Agency, an operation that thrives on transcending cultural borders. Gayles is a Columbia University graduate who has dedicated years and garnered expertise at agencies like Franklin...
Few websites can claim to have changed the way that people find information like Wikipedia. Universally accessible and open to all who would share their knowledge, the Wikipedia contains more one and a half million articles in the English section alone and growing. It's available in 250 languages, and...
Video-on-demand has been a hotly covered topic in ADOTAS as of late, and its impending explosion couldn't have come at a better time considering our YouTube-devoted era. Following our lengthy chat with Vin Bhat at Bollywood content provider BODVOD, as well as similar multicultural, a la carte video outlets including...
With its AdSonar product creating some buzz in the last several months, Quigo has gradually made a name for itself in the search marketing business--not by planting itself as a bratty upstart in Google and Yahoo's world, but by simply relying on core relationships with publishers and media firms....
Agencies, at least from the old Madison Avenue perspective, have always staked their claim as the shadowy conspirators behind the globe's most memorable, forgettable, and simply regrettable campaigns. But with the advent of the online space and more recent channels including mobile, the interactive agencies themselves have cultivated their own...
Mergers, acquisitions and re-branding seem as common in the interactive space as a scowl on Simon Cowell's face. But the effect of such industry shakeups have for the most part, been hit, miss or meh. Still, as the aftershocks of the Google/YouTube union continue reverberating throughout the digital realm, changing...
Despite the fact that Bollywood is arguably the most productive film industry in the world, its appeal here in the States is scattered. But with South Asians, Europeans, curious bystanders, Indian cultural enthusiasts and many more comprising the audience, why is mainstream appeal still hard to come by? Well, according...
Hype and generous estimates aside, it is likely inevitable that a greater influx of mobile marketing-related news will emerge in '07. With everyone from stalwart networks such as ABC to smaller-tier firms hopping on the mobile bandwagon to push products, the micro-screens of our on-the-go culture are undergoing a...
Ever since podcasting and organized video sharing systems like YouTube started promising a new form of video media, broadcasters, entrepreneurs and advertisers have been reaching beyond what they have known about video as an industry since it took off with TV in the late 1940's. Yet few of those...
While numerous verticals have recently made surprisingly successful transitions from traditional to interactive marketing—automotive and sports to name a few—it is the entertainment arena that has always remained on the cutting edge. From record labels promoting artists to a studio peddling the latest blockbuster or indie darling, the arts...