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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

While the name Razor & Tie has been quickly gaining notice for its popular Kidz Bop children's music compilations, the company's business model is actually built on a direct response strategy first and foremost. Though the record label division is a considerable cash crop for the company, Razor &...
As a top exec at leading online ticketing service Stubhub.com, Dre Madden is helping pave the way for the next stage of interactive marketing. An interactive industry player since 1997, Dre has racked up an extensive marketing background with experience at leading e-commerce companies and high-growth start-ups. At StubHub,...
In our ongoing series of ADOTAS Conversations, we turn our attention to the affiliate marketing game and one of its top players, Jennine T. Rexon, President of Rex Direct Net — home of Rextopia and Rextrack products. Since 2001, Rexon has taken a sizeable bite out of the affiliate...
With this latest round of ADOTAS Conversations, we continue to weave through the increasingly complex web of SEM. Now that we've touched upon click-to-call with last week's Q+A with eStara's John Federman, ADOTAS veers back to the CPC/cost-per-view realm with Arizona-based ad network myGeek. We sat down with the...
As part of ADOTAS' continuing efforts to get you closer to our industry's heavyweights, this week we sat down with John Federman, CEO of click-to-call and call tracking solutions company eStara. John gives us the inside scoop about this growing technology, what he's learned since his former post as...
At 46 years old, Creative Priority CEO Dana Farbo (left) reckons he's traveled many paths in his professional life, a journey in itself that's taken him from his rural, Midwestern stomping grounds to Madison Avenue. "I've gone through different stages in my life, you have no idea," the chief...
Spinning off our much ballyhooed Spotlight section, ADOTAS will now be bringing you more insights from some of the industry's top executives with our in-depth, one-on-one ADOTAS Conversations. Here, we will open the floor for industry heavy-hitters to introduce themselves, share more about what they and their companies do,...
In a day and age where patience is hardly a virtue and more and more people are adhering to Veruca Salt's "I want an oompa loompa now" way of life, a company that has one too many steps in the purchase process can't last. Fortunately, instant gratification is something...
For all the awards, acclaim and financial gain that have come Josh Linkner's (left) way in the realm of interactive marketing, one could never deduce that the CEO/founder of ePrize is actually a jazz musician at heart. But unlike his pre-online, groove-riding heyday, where smoke-filled clubs and throwback lounges would've...
Since it's a given that many of us are anticipating The Sopranos' long-delayed new season as if it were the second coming, an extensive, multi-channel campaign to promote it seems almost unnecessary. Perhaps that's why Ian Schafer (left), the CEO/founder of New York interactive agency Deep Focus, took a...