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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Before Pointroll, Eyeblaster and Unicast made their T-Rex-sized imprint on the rich media landscape, a little outfit called EyeWonder was stirring the pot with graphically-enhanced online ad implementations that would help set the stage for the interactive video phenomenon we're witnessing today. Ads are now beamed through in-stream, rollover, pre-roll...
Familiar to millions, media umbrella IDG is as synonymous with the tech world as Lindsay Lohan is with gossip columns. From the time the company was established in 1964 to its current globe-spanning incarnation, IDG has blossomed from a mere publishing arm for trades including PC World, MacWorld and...
While we've been privy to the Pew studies and the like stating the phenomenal rise of minority Internet use—mainly African American and Hispanics—, AOL has actually taken these case studies and created viable subsidiaries dedicated to these markets. With Black Voices and AOL Latino, the online monolith has created...
These days, online shoppers are faced with hundreds of venue choices that allow them to find essentially any product and spend their cash. On June 26, another shopping network joined the roster — Jellyfish.com. However, Jellyfish brings something different to the table, or better yet, to your wallet. Self-proclaimed the...
Having remained dormant for the past several weeks, ADOTAS Conversations finally makes its return, once again providing readers with a Q+A-style profile of important companies/executives in the interactive advertising industry. Appropriately enough, we come full-circle back to the contextual targeting realm with Industry Brains. The four year-old company has specialized...
What would possess the founder of successful online advertising network to step down and set off on an odyssey to re-create the comparison shopping paradigm? In 2005, then-DoubleClick CEO Kevin Ryan, along with CTO Dwight Merriman, and R&D software developer Eliot Horowitz, left their lucrative online advertising company...
The name Pointroll is as synonymous with rich media as a bottle of Jack Daniel's is with Motley Crue. In just five years' time, the company has helped spearhead innovation and improved performance within banner ad units through its growing, peculiarly-titled product offering including Fat Boy, Towel Boy and...
Who would ever think that an 80's disk jockey would come to be known as the inventor of the Site/Day Pass model for online publishers? Saving Salon.com out of near death, Dana Jones, president of Ultramercial has spent the last few years competing with the pre-roll, battling video ad...
Just because the industry is all abuzz about mobile video and rich media, doesn't mean for a second we should forget to put the phone back up to our ears and listen. At least that's the argument Tony Philip, CEO of mobile search and live entertainment company UpSnap would...
Just because the U.S. has been at the forefront of search marketing and technologies, doesn't mean our friends across the pond have been sitting on their hands. Not by a long shot. With over 7 years of search experience and a resume that includes such names as Espotting Media,...