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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Hype and generous estimates aside, it is likely inevitable that a greater influx of mobile marketing-related news will emerge in '07. With everyone from stalwart networks such as ABC to smaller-tier firms hopping on the mobile bandwagon to push products, the micro-screens of our on-the-go culture are undergoing a...
Ever since podcasting and organized video sharing systems like YouTube started promising a new form of video media, broadcasters, entrepreneurs and advertisers have been reaching beyond what they have known about video as an industry since it took off with TV in the late 1940's. Yet few of those...
While numerous verticals have recently made surprisingly successful transitions from traditional to interactive marketing—automotive and sports to name a few—it is the entertainment arena that has always remained on the cutting edge. From record labels promoting artists to a studio peddling the latest blockbuster or indie darling, the arts...
Continuing in our exploration of demographic Web behaviors and the blurring thereof, ADOTAS recently spoke with a company that conducted its own case study and took things one step further: breaking down the marketplace into new, specific target groups for the greater benefit of online marketers. With Netpop | Portraits,...
Welcome to Revolution Number 2. The first time around, print publications were pulling their hair out as they tried to make sense of the Internet and how to use it with their written content. Now that people all over the country have high-speed, always-on connections to the 'Net, TV...
Mergers and acquisitions seem to be fundamental tactics in the online industry. From Google's high-stakes, highly publicized purchase of YouTube to DoubleClick expanding its video division with the services of Klipmart, the need to consolidate and renovate business models can partly explain why Internet/interactive advertising is on a consistently...
While we're traversing the mobile marketing landscape on this auspicious day that is Halloween, ADOTAS decided to gain insight from a company that not only embodies mobile marketing, but instills a social networking model within wireless devices. Vancouver-based AirG, a firm founded by techies Fred Ghahramani, Vincent Yen and Bryce...
The creative minds behind 42entertainment are the ninjas of interactive brand marketing. They strike silently. Their campaigns pop out of the shadows and grapple users with mysterious codes and characters that could actually be real. And while the participants in a campaign will get familiar with the product, service...
18-34-year old males have made an effortless transition from being arguably the most coveted demographic in TV and print land to the most sought after in the virtual space. From gaming to music downloading to casual Web surfing, men online engage in enough diverse activity to provide marketers a...
Without the presence and edge of Heavy.com, broadband programming just wouldn't be the same. While major cable networks like CNN, MTV and Comedy Central have now created specialized online channels for streaming video content, Heavy.com has taken to providing original programming that weaves various facets of entertainment, including biting...