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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Craig Newmark doesn't exist. Or at least that's what he'd like us to believe. As founder of Craigslist, arguably the biggest online classified site in the world, Newmark has been content to hide behind a giant, Wizard of Oz-like veil over the years, fueling the internet legend that there is...
When it comes to lead generation, predictive analytics is an invaluable asset. Few industry professionals have the knowledge and experience in this space as CEO of eBureau Gordy Meyer. Gordy took some time to answer a few questions for Adotas, to give readers insight into the success behind eBureau...
In 2018, 75% of digital advertising is going towards mobile, a 21,775% growth from what was spent on mobile advertising a decade ago.  But, is this $70 billion industry targeting to a captive audience? Adotas presents a Q&A with Digital Remedy to discuss where they see the most wasted mobile ad...
ADOTAS – Over the past couple of years, we have seen an eruption of discussion surrounding private exchanges. Many big publishers are now moving to the programmatic model via the private exchange path. For example, earlier this year, Google and Time Inc. introduced the Time Inc. Global Exchange, an...
With the incredible ascent of social media and its influence on marketing, many brands continue to search for answers as to how best tap resources like Facebook, Twitter, Pinterest and Tumblr to their advantage. ShareThis provides solutions by enabling publishers and brands to add seemingly simple buttons to their...
By Ajay Gupta, CEO of Stirista Holiday marketing is a year-round sport. The exceedingly profitable shopping rush for Black Friday, Cyber Monday and the holidays — spanning from early November to early January — is over for now. But it’s not like marketers aren’t still thinking about actionable next steps to glean...
ADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet -- and the company was founded just two years ago. Adotas sat down with Tony Nethercutt, AdMob’s vice president of sales, to see how they got – and plan to stay – at the top of...
ADOTAS -- Haven Home Media was founded in 2008 by Dan Meehan, who is also the president and CEO of the company. It's centered in what Meehan believes is an untapped vertical, the home & garden category. I asked Meehan about the company, which was privately financed but is...
Q: Explain the problem vi solves It’s no secret that publishing is going through some difficult times, as print moves online, and digital publications struggle to make enough revenue. At the same time, internet users are increasingly turning to video content, which is expensive to produce. So we developed a product...
Q&A with  Vicki Brakl, VP of Integrated Marketing, MNI Targeted Media Inc.  With more advertising channels than ever before, what role do traditional ad formats have in the marketing mix? Of course, you’re not meant to answer a question with a question, but in this case, that may be the best way:...
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