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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

ADOTAS EXCLUSIVE -- Jason Feffer is no stranger to the power of social networks. The man who was in on the ground floor at MySpace has started a new company called SodaHead that is truly making the social network an online democracy. ADOTAS: Give us some background on your...
Q&A with Jon Mottel, Director of Social Strategy at Undertone   What are your thoughts on the recent Instagram/Facebook outage? What impact did it have on your business?  Being in the ad technology space, we’re accustomed to the occasional outage or technology snafu that affects our day to day. This one specifically...
ADOTAS -- The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the...
ADOTAS -- I never believed search built brands until recently. To me brands are usually built by basic brand pillars or attributes such as service, quality or innovation, yet often comprise critically important differentiation intangibles such as feelings and experiences. These feelings and experiences are developed and communicated by brand...
Like Linus with his blanket or Homer Simpson with a Duff, Laurel Touby has made the feather boa a symbolic accoutrement all her own. In fact, the grand dame of MediaBistro.com—now the ubiquitous site for the media cognoscenti, which pulls in just under $5 million in revenue annually and...
In our ongoing series of ADOTAS Conversations, we turn our attention to the affiliate marketing game and one of its top players, Jennine T. Rexon, President of Rex Direct Net — home of Rextopia and Rextrack products. Since 2001, Rexon has taken a sizeable bite out of the affiliate...
ADOTAS - Beware, New Yorkers -- the affiliates are coming, and they're coming in droves. From August 21 to 23, around 4,000 representatives of the performance marketing industry are expected to descend upon the New York Hilton for Affiliate Summit East (register here), the 18th affiliate conference hosted by founders...
ADOTAS -- Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative -- all through a Big Data lens. Zagorski has been at the forefront of digital...
Before Pointroll, Eyeblaster and Unicast made their T-Rex-sized imprint on the rich media landscape, a little outfit called EyeWonder was stirring the pot with graphically-enhanced online ad implementations that would help set the stage for the interactive video phenomenon we're witnessing today. Ads are now beamed through in-stream, rollover, pre-roll...
Offer Yehudai, President at Fyber shares his insights on header bidding in a Q&A with Adotas.  Why have mobile video ads become so popular? The #1 growth factor for mobile video ads was (and still is) App Download Ads, where an app publisher will promote their app or game in...