Home Spotlight

Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

John Schiela, President, Converged Technology & Media at Phoenix Marketing International discusses the term "frictionless media" and how it applies in the industry today.  What does the trend toward frictionless media mean to you? On the surface, frictionless media does the obvious: streamlines process, improves access, ease of use,...
ADOTAS EXCLUSIVE -- GlobalSpec is a leading vertical search, information services and e-publishing company that serves the engineering, manufacturing and related scientific and technical market segments. ADOTAS sat down with Angela Hribar, the chief sales and marketing officer of GlobalSpec, to discuss the company's philosophy and how it is...
The name Pointroll is as synonymous with rich media as a bottle of Jack Daniel's is with Motley Crue. In just five years' time, the company has helped spearhead innovation and improved performance within banner ad units through its growing, peculiarly-titled product offering including Fat Boy, Towel Boy and...
By, Allison O'Keefe Wright - EVP, Managing Director of Research & Strategy at Open Mind Strategy Marketing to the New Family Dynamic – Millennial Parents  Millennials are now raising children. Forty percent are parents or 33 million people. Brands need to understand the millennial parenting style and how it is shaping the next generation. Key themes of the new family...
ADOTAS EXCLUSIVE -- Ad networks are a tricky business. They could turn out to be advertising gold or end up being a flash in the pan for a company. Setting yourself apart is key and many networks are finding that being transparent is the key to longevity. Michael Katz...
With this latest round of ADOTAS Conversations, we continue to weave through the increasingly complex web of SEM. Now that we've touched upon click-to-call with last week's Q+A with eStara's John Federman, ADOTAS veers back to the CPC/cost-per-view realm with Arizona-based ad network myGeek. We sat down with the...
ADOTAS EXCLUSIVE -- Networked Insights is a company helping advertisers reach the ever-growing and always enigmatic social media audience. With such a difficult group to target, Networked Insights enables the advertiser/consumer relationship to be established with noninvasive ease, organically engaging people and creating insightful communities. Networked Insights founder and...
Valencia Gayles (left) represents "transculturalism," which is one of the inspirations behind her pivotal role as Chief Operating Officer with the TRUE Agency, an operation that thrives on transcending cultural borders. Gayles is a Columbia University graduate who has dedicated years and garnered expertise at agencies like Franklin...
It’s that time of year . . . the Major League Baseball playoffs are here and the Fall Classic is just around the corner. The hype and speculation are done. A new World Series champion will soon emerge. Fan attention is at its peak and once again television will be...
ADOTAS EXCLUSIVE -- Nurun is an independent global interactive agency founded in 1995 – practically the Paleolithic Era in the online ad world. ADOTAS sat down with Nurun’s president of North America, Steve Carbone, to see how Nurun has managed to stayed spry, what it still needs to work...
popup close button