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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

 Emmanuel Probst, VP of Media & Content at Kantar This year again the advertising industry is expected to grow by almost 4% to $563 billion, according to GroupM’s forecast. Consumers are exposed to as many as 5,000 advertisements per day, yet can hardly remember one of them. To make things...
Anthem paid out $115 million in 2017 to settle a number of class action lawsuits brought by victims of a data breach. That sum is the highest in history, but it's hardly the only astronomical figure like this. Litigation regularly leads to multi-million dollar penalties. The figures are only going...
Adotas presents a Q&A with Victor Cornejo discussing multicultural marketing campaign best practices and increasing engagement. How does connecting with multicultural consumers in their native language help increase engagement in the creative? Connecting with multicultural consumers in their native language helps increase engagement because language is a key component of relevancy. As such,...
ADOTAS EXCLUSIVE -- Adotas sat down with with J. Scott Hamilton, the CEO of VoodooVox to discuss the company’s in-call media advertising program, which involves the targeted insertion of ad-supported audio content into the call stream of any type of phone traffic. VoodooVox aims to make telephony free with...
ADOTAS -- According to recent reports, 33 percent of the population buys their music online, and the competition to become a “go to” resource for fans is intense. With taste and preference for music increasingly being formed online through a community, retailers must continually find new ways to build a...
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email marketing delivers an average of...
It might seem a tad hasty to call 2007 the year of widget advertising. But if a company like Freewebs has any say in the matter, the final ¾ of the year will set the tone for '08 to be just that. Founded in 2001 by 3 brothers with a...
One of the most discussed strategies in online/interactive today is auction-based advertising. Months ago, ADOTAS published an exclusive byline from Bill Urschel, CEO of AdECN, an auction-based exchange that aims to bring a new kind of stability and revenue-driver to the market. The article in turn created quite a...
With the plethora of platforms available to marketing professionals, sending a unified message across each communication channel seems like a no-brainer approach. However, while channel synchronicity can be effective, it comes with a big risk: your message growing stale. Cross-channel marketing, conversely, revolves around telling a unique story in each...
Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.   Q: What are some exciting developments happening in mobile, today? A: The growth of mobile in the...