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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

The creative minds behind 42entertainment are the ninjas of interactive brand marketing. They strike silently. Their campaigns pop out of the shadows and grapple users with mysterious codes and characters that could actually be real. And while the participants in a campaign will get familiar with the product, service...
A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep. Before we get any further, I’m just going to say it: The days of siloed data are over. If you want to keep your...
ADOTAS EXCLUSIVE -- Zango is an online media company which has provided users with ad-supported premium content since 1999. The company made headlines today with the announcement that 68 jobs will be lost due to downsizing and a redirection of the company. The company put out a statement explaining...
Adotas has decided to start interviewing and provide our readers with more investigative articles on leaders in the online ecommerce, advertising and marketing industry. We want you to get the real insight from leaders who have proven through their success what online marketing is all about. One of the...
ADOTAS -- In a recent article titled “The Death of CPM,” the CFO of a B2B digital marketing platform company asked, “Are the old metrics still working?” This question implies that CPM once worked and no longer does. The effectiveness of cost per...
ADOTAS -- With over 15 years in the industry under its belt, Lyris is no stranger to integrative online marketing. In fact, the company is one of the leading authorities in the industry on the subject. We spoke with Lyris on the company’s beginnings, evolution and what can be...
These days, online shoppers are faced with hundreds of venue choices that allow them to find essentially any product and spend their cash. On June 26, another shopping network joined the roster — Jellyfish.com. However, Jellyfish brings something different to the table, or better yet, to your wallet. Self-proclaimed the...
ADOTAS -- To answer this question there are several factors to consider. First, we must look through the consumer lens to evaluate the marketplace, consumer motivation and accessibility. Additionally, we need to understand how those factors impact the key players responsible for developing, distributing and promoting the products that...
For all the awards, acclaim and financial gain that have come Josh Linkner's (left) way in the realm of interactive marketing, one could never deduce that the CEO/founder of ePrize is actually a jazz musician at heart. But unlike his pre-online, groove-riding heyday, where smoke-filled clubs and throwback lounges would've...
ADOTAS - Yesterday, Adblade, the premium-only ad network operated by advertiser- and publisher-side digital media technology solutions provider Adiant, launched a self-serve retargeting tool, Adblade Retargeting, which the company explains can increase ROI noticeably. As Adblade puts it, its retargeting solution combines the potency of retargeting -- delivering ads...