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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Few websites can claim to have changed the way that people find information like Wikipedia. Universally accessible and open to all who would share their knowledge, the Wikipedia contains more one and a half million articles in the English section alone and growing. It's available in 250 languages, and...
Recently, global marketers have taken a more entertaining approach to advertising and sponsorship on the web. As advertising online has become quite expansive over the past few years, more are looking for innovative ways to differentiate their campaigns and finding challenges with an abundance of advertisers vying for viewership....
ADOTAS -- At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO Action Plan is a strategic plan to achieve the ranking, traffic and return on investment objectives from the SEO campaign. Typically our SEO Action Plans are 90-days in duration,...
ADOTAS -- For advertisers and publishers, trust is something that’s not easily built, but very easily shattered. With so many businesses now reliant on online technologies, security and integrity are of critical importance and with increasing organic traffic is more crucial now than ever before. Keep Your Water Clean According to...
DM CONFIDENTIAL -- When adware companies make the news, rarely does the coverage discuss positive developments. As lightening rod for controversy, the stories of their transgressions receive much more attention than any relating to their potential thriving. Adware companies have raised a lot of money, made select people tons of...
ADOTAS -- Adland, it seems, is offended by fat. A recent Advertising Age article  bemoans a proliferation of “belly fat” banners that are cropping up increasingly online. Published by “some of the web's shadiest advertisers,” more and more websites are apparently so revenue-starved that gluttony is newly enticing. But as GA...
ADOTAS -- Today, we asked our panel of ad industry experts the following Burning Question: "What are your thoughts on Twitter's $50 million acquisition of Namo Media?" Here's how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach...
Having remained dormant for the past several weeks, ADOTAS Conversations finally makes its return, once again providing readers with a Q+A-style profile of important companies/executives in the interactive advertising industry. Appropriately enough, we come full-circle back to the contextual targeting realm with Industry Brains. The four year-old company has specialized...
The creative minds behind 42entertainment are the ninjas of interactive brand marketing. They strike silently. Their campaigns pop out of the shadows and grapple users with mysterious codes and characters that could actually be real. And while the participants in a campaign will get familiar with the product, service...
ADOTAS -- Online advertising companies believe that voluntary standards are the best way to police tracking online, but the Federal Trade Commission might not be so sure.As a conclusion from speaking with to FTC Director Charles Harwood at the Tech Policy Summit last week, he believes users must be...