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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

By Ethan Settel, Sales Lead at Data Plus Math One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the various media platforms. Attribution uses data...
ADOTAS -- Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header “OMG, that is A LOT of...
ADOTAS chats with Avenue A | Razorfish VP of Media Sarah Kim Baehr about the banner's resurgence, the shift in media buys and the evolution of the interactive agency. Despite the constant mantra uttered by the digital elite that the "banner ad is dead", there are many veterans in the...
ADOTAS EXCLUSIVE -- To identify America’s most powerful and enduring brands, look no further than the Fortune 500. In 2008, the top ten corporate titans were: 1) Walmart; 2) Exxon Mobil; 3) Chevron; 4) General Motors; 5) Conoco Phillips; 6) General Electric; 7) Ford; 8) Citi Group; 9) Bank...
ADOTAS -- Contrary to popular belief, we interactive folks don’t sit around waiting for every retail outlet to crumble into brick-and-mortar dust. Not those of us who think about customers more than we think about apps and code, anyway. Heresy for a digital guy, you say? To which I...
ADOTAS -- Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are opting to watch and listen to their preferred content. For publishers, it has gone from an added extra on their site, to an integral part of their content offering.
ADOTAS -- Today, we asked our panel of ad industry experts the following Burning Question: "What are your thoughts on Twitter's $50 million acquisition of Namo Media?" Here's how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach...
ADOTAS – Snapchat’s entire existence started off with a feature that never existed before, and the startup wants to continue this trend by building on more functionality and innovations. In terms of monetizing the app, in-app purchases will come first, as Snapchat looks to innovate and create services users...
Valencia Gayles (left) represents "transculturalism," which is one of the inspirations behind her pivotal role as Chief Operating Officer with the TRUE Agency, an operation that thrives on transcending cultural borders. Gayles is a Columbia University graduate who has dedicated years and garnered expertise at agencies like Franklin...
Chris Young is such a busy man these days even his bathroom breaks have to be penciled in. So you can't really knock the co-founder/CEO of Klipmart for recently deciding it was high time to hire some help. "I never knew it was possible to be this booked,"...