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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

With the incredible ascent of social media and its influence on marketing, many brands continue to search for answers as to how best tap resources like Facebook, Twitter, Pinterest and Tumblr to their advantage. ShareThis provides solutions by enabling publishers and brands to add seemingly simple buttons to their...
ADOTAS – Snapchat’s entire existence started off with a feature that never existed before, and the startup wants to continue this trend by building on more functionality and innovations. In terms of monetizing the app, in-app purchases will come first, as Snapchat looks to innovate and create services users...
ADOTAS -- We recently sat down for an interview with Michael Batalha (pictured), president of Emercury, an email marketing company that provides its clients with the ability to increase leads, build stronger relationships, and increase visibility and awareness, resulting in increased sales. Among the company's products is Admailr, a proprietary...
ADOTAS EXCLUSIVE -- When you write pay-per-click ads you are trying to serve two masters. The search engines, as you are at the mercy of their quality scoring mechanism for your placement and also the customer, whose attention you are trying to attract. But it’s not just any customer –...
Media Agency, TV Station Members and Reps Cite Inefficiencies In the Sales Process As a Top Concern   For decades, the way TV advertisements have been bought and sold has not changed. To this day, there are still orders being handwritten. There is no widespread use of an automated technology solution...
Q&A with Jon Mottel, Director of Social Strategy at Undertone   What are your thoughts on the recent Instagram/Facebook outage? What impact did it have on your business?  Being in the ad technology space, we’re accustomed to the occasional outage or technology snafu that affects our day to day. This one specifically...
ADOTAS EXCLUSIVE -- Sapient says it is the largest interactive agency in the world. It bills itself as “the only interactive agency to take creativity, strategy, and technology out of silos, and develop a truly blended approach to creating emotionally resonant, online brand experiences.” But things haven’t always been...
ADOTAS -- One of the absolute coolest things about affiliate marketing is the fact that a single affiliate can take on a Fortune 500 company for ad space on a site like MSNBC. In Q2 of this year alone, affiliates inundated this and many other sites with arbitrage media buys....
It's quite a feat to be considered a maverick in an industry without a rulebook. Yet in just five years, Philip Kaplan has truly earned the appellation, most notably by having founded F***edCompany.com: a hugely successful website that tracked dotcom failures at a time when the online industry was...
ADOTAS EXCLUSIVE -- To identify America’s most powerful and enduring brands, look no further than the Fortune 500. In 2008, the top ten corporate titans were: 1) Walmart; 2) Exxon Mobil; 3) Chevron; 4) General Motors; 5) Conoco Phillips; 6) General Electric; 7) Ford; 8) Citi Group; 9) Bank...
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