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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Adotas presents a Q&A with Joëlle Vanhamme and Chung-Kit (CK) Chiu to discuss measuring children's emotions in Ad Research. This research was originally published in the Journal of Advertising Research. Q: What are the challenges in research on children's emotions and ads overall? Affective reactions, especially emotions, play a key role in...
At 46 years old, Creative Priority CEO Dana Farbo (left) reckons he's traveled many paths in his professional life, a journey in itself that's taken him from his rural, Midwestern stomping grounds to Madison Avenue. "I've gone through different stages in my life, you have no idea," the chief...
ADOTAS -- The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the...
ADOTAS - With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec's expertise in reaching engineers and designers online in the early stages of development to collaborate on custom steel springs. In the video below, Vulcan VP of Sales and Marketing Bob Gustafson details GlobalSpec's multifaceted...
ADOTAS EXCLUSIVE -- With ample justification and data to boot, much of the sky around the advertising industry has been falling in recent months for newspapers, magazines, TV and radio. Why? Because advertising in these media is quickly becoming a relic of the past. Traditional media and therefore most traditional...
ADOTAS – There are now more places than ever before not just any eyeballs, but the right eyeballs. Clicks are now but one type of measurement at our disposal. Nielsen ratings are passé due to DVRs, web viewing, smartphone, and large public viewings. When we talk to our clients,...
Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.   Q: What are some exciting developments happening in mobile, today? A: The growth of mobile in the...
Chicago's Top Brass Talk Tech Disruption Featuring agency leadership from Initiative, Omnicom, Starcom, and GRP Media What’s better than Chicago deep dish pizza, more spectacular than Willis Tower, and more famous than Al Capone? It’s Chicago's all-star marketers, who in many ways are leading marketing innovation by actually implementing and testing...
ADOTAS EXCLUSIVE -- If Jason Feffer was a preacher, the former MySpace executive would have a following as large as any evangelist out there. As it is, Feffer, along with childhood friend Michael Glazer, found his calling in the social media market. In 2007, they started SodaHead, an opinion-driven site...
By CEO Brian Bowman, Consumer Acquisition Here’s a prediction for 2019: Facebook advertising will be even more competitive. Not much of a revelation, is it? Facebook advertising has become more competitive every year. Thanks to new features like value bidding, Facebook now offers a palette of advertising tools that anyone...