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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

As younger generations become increasingly wary of marketing language, it’s important to find ways to connect with them in a way that feels authentic. Adotas presents a Q&A with Ann Clurman of Kantar Consulting to discuss the emergence of emojis as a creative outlet for language and their importance...
Anthem paid out $115 million in 2017 to settle a number of class action lawsuits brought by victims of a data breach. That sum is the highest in history, but it's hardly the only astronomical figure like this. Litigation regularly leads to multi-million dollar penalties. The figures are only going...
Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.” The evolution of CDPs stemmed from customer support and...
Excerpt from Alan Siegel’s forthcoming book: Voice Lessons, Navigating the Complex Cultural Landscape to Build a Distinctive Brand Voice.   Nearly four decades ago, the concept of ‘Brand Voice captured considerable attention in the marketing community. Today the concept is widely used by branding professionals, but it is still largely misunderstood and underleveraged....
Chicago's Top Brass Talk Tech Disruption Featuring agency leadership from Initiative, Omnicom, Starcom, and GRP Media What’s better than Chicago deep dish pizza, more spectacular than Willis Tower, and more famous than Al Capone? It’s Chicago's all-star marketers, who in many ways are leading marketing innovation by actually implementing and testing...
Everyone’s asking the same question – how do brands stay successful in the current competitive landscape? One thing is for certain, if you’re a brand, consumers are your best friend. Adotas presents a Q&A with Dave Carruthers to address these questions.  Q: How does the relationship between brands and consumers...
Many organizations use their employee training software to track engagement and monitor performance. These analytics help companies develop more effective learning and development resources; however, there’s much more value that can be unlocked in the metrics. In the next four years, eLearning technology will grow at a remarkable rate, with...
John Schiela, President, Converged Technology & Media at Phoenix Marketing International discusses the term "frictionless media" and how it applies in the industry today.  What does the trend toward frictionless media mean to you? On the surface, frictionless media does the obvious: streamlines process, improves access, ease of use,...
ISG Provider Lens™ report evaluates 60 social business and collaboration solutions providers The popularity of social media platforms and applications is spurring enterprises to adopt "social business" models to better engage with employees and customers and improve collaboration, according to a new study publis published today by Information Services Group (ISG) (Nasdaq: III),...
45% of advertisers say social media platforms have done a bad job on brand safety.   These days, fake news spreads like wildfire over social media. Avoiding association with controversial content is more important than ever for brands and advertisers. Oath surveyed 304 U.S. advertising decision makers on brand safety and...