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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Adotas spoke with J. Walker Smith, Chief Knowledge Officer at Kantar Consulting to discuss the impact of algorithms. Which aspect of retail is AI impacting more, marketing or shopping? When discussing marketing or shopping we are really talking about "algorithms," not "AI." By algorithms, we mean a set of structured and...
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.   What are some of the larger video advertising trends? One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t annoy or intrude on prospective...
What is Mirriad? How does In-Video advertising work? The way consumers view content has changed, as the rise of SVOD and OTT platforms have ushered in a new era for TV. This is challenging the overall economics of video entertainment and disrupting the video advertising industry altogether, even though we...
Market researchers face a conundrum: to create more effective products and services, they need a lot of data about people and their behavior. But trust in both marketers and market researchers has been seriously damaged by the ongoing revelations around misuses of data involving social media and digital targeting....
With the plethora of platforms available to marketing professionals, sending a unified message across each communication channel seems like a no-brainer approach. However, while channel synchronicity can be effective, it comes with a big risk: your message growing stale. Cross-channel marketing, conversely, revolves around telling a unique story in each...
In 2018, 75% of digital advertising is going towards mobile, a 21,775% growth from what was spent on mobile advertising a decade ago.  But, is this $70 billion industry targeting to a captive audience? Adotas presents a Q&A with Digital Remedy to discuss where they see the most wasted mobile ad...
David Kashak, Founder & CEO of Connatix discusses the "gap" in the video space and importance of video monetization for publishers with Adotas. Q: Explain the "gap" in the video space that made you create Connatix Video is the most engaging form of media, but, for many publishers, it has largely...
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email marketing delivers an average of...
What does the trend toward frictionless media mean to you? I feel that it is the opportunity to deliver online experiences in a truly personalized manner, where every web visitor experiences every web page or an app in a way that is tailored for them - sort of a “web...
Andres Angelani, CEO of Softvision shares his insights on blockchain and the importance of digital transformation for business.  Why is it important for businesses to undergo digital transformation? Businesses must evolve in order to see where their customers want to go, and that will only happen with an embrace of agile...