The popular idiom “A picture is worth a thousand words” is no offhanded or inflated saying. Variations of this timeless and still-relevant concept date back to advertising copy from the early 1900s, and in some cases its origins are attributed to an unknown Japanese philosopher or a Chinese proverb....
Adotas presents a Q&A with Monica Ho, CMO of reputation management platform SOCi to dive into the sales impact of a bad review on mobile search results and the mobile reputation management strategies brands must employ to find success in the restaurant business!
How are restaurant goers discovering new restaurants...
Adotas presents a Q&A with Victor Cornejo discussing multicultural marketing campaign best practices and increasing engagement.
How does connecting with multicultural consumers in their native language help increase engagement in the creative?
Connecting with multicultural consumers in their native language helps increase engagement because language is a key component of relevancy. As such,...
Adotas presents a Q&A with Alexei Chemenda, Chief Revenue Officer for Apps and Managing Director, U.S at Adikteev discussing ROAS vs. Incrementality
What is the biggest misconception in retargeting campaigns?
The two biggest misconceptions made in a retargeting campaign are that marketers should only focus on lapsed users versus active ones, and that Return...
Adotas presents a Q&A with Neil Sweeney, Founder and CEO of Freckle IoT and Killi.
Please tell me about Killi and the company’s unique approach to data management.
Killi is a consumer application available in the Apple and Google Play stores that empowers consumers to take back control of their data...
As of 2018, there are an estimated 1.8 Billion web sites on the internet with thousands starting everyday. Many of those web sites are emerging by creating exciting new content, have a growing audience, but struggle to find a solution to make money. Infolinks Media has taken up the mission...
Q: Explain the problem vi solves
It’s no secret that publishing is going through some difficult times, as print moves online, and digital publications struggle to make enough revenue. At the same time, internet users are increasingly turning to video content, which is expensive to produce.
So we developed a product...
Ahead of this year’s midterm elections, Telaria, the Video Management Platform that works with publishers including Hulu and Sling, analyzed data on its platform and found that connected TV spending comprised 30 percent of political ad buys. We spoke with Olivier Girault, Telaria’s Director of Business Intelligence, to understand...
Adotas presents a Q&A with Joëlle Vanhamme and Chung-Kit (CK) Chiu to discuss measuring children's emotions in Ad Research. This research was originally published in the Journal of Advertising Research.
Q: What are the challenges in research on children's emotions and ads overall?
Affective reactions, especially emotions, play a key role in...
