Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

The Death of CPM

Written on: April 15th 2014 | Brian Barnum

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure ... more...

The Rise of Private Exchanges and the Future of Agency Trading Desks

Written on: April 9th 2014 | Richard L. Tso

ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent. If you’re considering partnering with a ... more...

Big Data: Hype or Hope?

Written on: April 7th 2014 | Ernie Capobianco

ADOTAS – Big Data. Everybody’s talking about it. You’d think it was a cure-all, the ultimate panacea. The greatest thing to hit marketing since the Wendy’s “Where’s the Beef?” campaign. All kinds of companies in almost every niche industry are trying to extract value from Big Data. Like ancient alchemists ... more...

Video Content Marketing and the Rise of OTT Distribution

Written on: April 3rd 2014 | Ben Chodor

ADOTAS – The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the masses. ... more...

Sex, Food and Selfies: Dopamine and the Other Levers of Social Marketing

Written on: March 25th 2014 | Dave Hawley

ADOTAS – Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header “OMG, that is A LOT of snow.” ... more...

OPINION: No One Is Watching Your Video Ads

Written on: February 27th 2014 | Irfon Watkins

ADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are opting to watch and listen to their preferred content. For publishers, it has gone from an added extra on their site, to an integral part of their content offering. Eighty-six ... more...

Olympics, I Love You, But Your Online Experience Was Bringing Me Down

Written on: February 26th 2014 | Basho Mosko

ADOTAS – I’m a huge fan of live sports in general, but the drama and excitement of the Olympics takes it to another level altogether. Every two years I’m delighted by the privilege to spend two weeks watching the best athletes on Earth competing against each other in sports I ... more...

5 Successful Marketing Methods in the New Age of Digital Consumption

Written on: February 25th 2014 | Eric Schiffer

ADOTAS – There are now more places than ever before not just any eyeballs, but the right eyeballs. Clicks are now but one type of measurement at our disposal. Nielsen ratings are passé due to DVRs, web viewing, smart phone, and large public viewings. When we talk to our clients, ... more...

EXCLUSIVE: An Inside Look Into AdStation’s Products and Business Strategies for 2014

Written on: January 8th 2014 | Adotas

ADOTAS – AdStation, Adknowledge’s email channel, recently invited us over to share with us their plans and products for 2014. What follows is a firsthand account of what we learned during our visit. To begin with, AdStation is launching new products in 2014 while simultaneously taking all of their email offerings ... more...

Adknowledge CPM Email Advertising Showing ‘Google-Like’ Results

Written on: December 16th 2013 | AdotasWire

KANSAS CITY, Mo., December 16, 2013 (ADOTAS) – Adknowledge’s email channel, AdStation, has announced CPM-based pricing for email advertisers and it looks like it’s really worth taking a look at. Highly targeted to specific audience segments, AdStation mailings are thus far generating ROI beyond that of paid search, including Google! Check ... more...