The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Crossing the Channel Part 3: Ad Viewability as the New Currency

Written on
February 24th 2015 | Katrin Ribant

As you may recall, in our first installment of Crossing the Channel, we examined the display ecosystem from a bird’s-eye view. This time, we’ll take a deeper look into the world of ad viewability – an area of particular concern for our industry as of late. First, let’s address a question ... more...

Crossing the Channel Part 1: Digital Display Legos

Written on
January 27th 2015 | Katrin Ribant

A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep. Before we get any further, I’m just going to say it: The days of siloed data are over. If you want to keep your marketing ... more...

SXSW Interactive Innovation Awards Announce Nominees

The South by Southwest Interactive Festival today announced the finalists for the 18th annual SXSW Interactive Innovation Awards, taking place the evening of March 17, 2015, on the sixth floor of the Hilton Austin Downtown. Previously called the SXSW Interactive Awards, the SXSW Interactive Innovation Awards embraces ... more...

Predictive Personalization: How Far is too Far?

Written on
October 20th 2014 | Anusha Anand

Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits to both the consumer and the brand – if it’s done right. But, marketers need to be careful they don’t take this valuable tactic too far and cross the line ... more...

Consumers are Tapping into Smartphones, Why Aren’t Marketers?

Written on
August 26th 2014 | Doug Stovall

Mobile usage has become an integral part of the path-to-purchase. Consumers are tapping into their smartphones at home, in store aisles, and on-the-go to read news, research products, compare prices, engage with brands and receive special offers and coupons. But, marketers have to remember mobile is personal and is intended to ... more...

Yahoo’s Next Move: How the Acquisition of Flurry Amps up Mobile Ad Play

Written on
July 24th 2014 | Richard L. Tso

Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision to ... more...

Why Facebook Purchased LiveRail for over $400 Million

Written on
July 7th 2014 | Richard L. Tso

Lest we forget, Facebook is an ad company first and foremost that earns a majority of its revenue through monetizing the content that people share with friends across its massive social network. (How else would it make money? Through Facebook Gifts? No.) So as a news and personal lifestyle aggregator ... more...

For Publishers, Building Trust with Organic Traffic is Critical

Written on
June 18th 2014 | Bob Regular

ADOTAS – For advertisers and publishers, trust is something that’s not easily built, but very easily shattered. With so many businesses now reliant on online technologies, security and integrity are of critical importance and with increasing organic traffic is more crucial now than ever before. Keep Your Water Clean According to by ... more...

Empowering the Video Revolution: Moving Away from Simple Text-Based Publishers

Written on
June 11th 2014 | Bob Regular

ADOTAS – In the world of online advertising, content is king because without content, there’s nothing to monetize. Major online publications like Mashable and Business Insider are embracing online video in an effort to go move away from being a simple text-based publishers to something far more ambitious. Advertisers are working ... more...

What’s Next for Private Exchanges?

Written on
June 11th 2014 | Prasanta Behera

ADOTAS – Over the past couple of years, we have seen an eruption of discussion surrounding private exchanges. Many big publishers are now moving to the programmatic model via the private exchange path. For example, earlier this year, Google and Time Inc. introduced the Time Inc. Global Exchange, an ad ... more...

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