By Brian Bowman, CEO of ConsumerAcquisition.com
Facebook initially launched Campaign Budget Optimization (CBO) a year ago with the intent to give marketers the option to allow machine learning to control their budget at the campaign level. When CBO is activated, marketers allow Facebook to automatically move the budget to the...
By Julie J. Neel
Anonymity on social media is something of a myth. When social media was just beginning, all users were essentially anonymous. However, as these platforms developed, the identities of users began to be revealed.
The de-anonymization is what helped platforms like Facebook take off. However with the...
By David Kashak, CEO of Connatix
At some point over the last few years, content stopped being just a narrative and became a conversation. Social media rewired our brains and fundamentally changed how we’re programmed to receive information. Media consumption evolved alongside it, and readers have grown accustomed to interacting...
By Lauren McGrath, VP Studio & Strategy, ACTIVATE
A closer look at the power of niche followings
If Fyre Festival has taught us anything, it's that relying solely on megawatt influencers and celebrities for reach and exposure can backfire badly for brands that are not careful. In its wake, a new tier...
By Jeff Jones
Technological advancements have made it easier and more rewarding to take your small business to the global stage as opposed to confining it to the local market. That is without mentioning how most economies across Europe, Africa, and Asia have grown in the recent past, increasing your...
Advertising revenue has long been dominated by Facebook and Google, and now Amazon has proven itself a ready, and more than willing, third player to offer programmatic adverting opportunities through its Amazon Advertising Platform (AAP). More than an emerging player, its ad business reached $1.65B in 2017, which is...
By Sean Brady, President of Emarsys Americas
When did technology become a total focus, rather than the means to an end, for marketers?
The influx in both availability and quantity of consumer data over the past two decades has pushed us as marketers to become more data-driven in our strategies and tactics. However,...
By: Jake Lazarus, CEO and co-founder of OpenMessage
Creating the perfect Super Bowl moment is a daunting task, and it’s easy for brands to miss the mark when competing for consumer awareness and engagement against top national brands. It’s time for marketers to reach consumers where they are engaging the...
By Rob Israch, CMO of Tipalti
In the competition for ad revenue against Google, Facebook and Amazon, every network has to vary its approach to its publishers. The Goliaths have too much demand volume to contend with, so networks need to champion service to their publishers and find ways to...
Q&A with Vicki Brakl, VP of Integrated Marketing, MNI Targeted Media Inc.
With more advertising channels than ever before, what role do traditional ad formats have in the marketing mix?
Of course, you’re not meant to answer a question with a question, but in this case, that may be the best way:...