Targeted TV in A Digital World: Part 2--When Targeted TV data informs Supply Chain Management, retailers can make sure the right products reach the right audience.
Consumer research tells you a potential customer’s buying habits, economic status, even favorite news topics, and now those data points can be crossed with...
FORENSIQ PROJECTS IN-APP AD FRAUD WILL SURPASS $1 BILLION IN 2015
Forensiq, an ad fraud detection and prevention company, today, announced the findings of their recent study, uncovering a new type of ad fraud called “mobile device hijacking” which affects more than 12 million devices and 13% of global in-app...
Propel Media, Inc., formed by the January merger of Kitara Media Corp. and Future Ads LLC, announced that it achieved revenue of $21.5 million and adjusted EBITDA of $5.2 million in its first quarter as a combined public company bringing together online video, display and mobile advertising technology solutions...
It’s commonly assumed that creating effective video campaigns means spending big money. But what if I told you that you could spend a fraction of your budget while providing enormous value to your marketing campaign, customers, and end goal? Thanks to the constant evolution of technology and a grown-up...
A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant
As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep.
Before we get any further, I’m just going to say it: The days of siloed data are over. If you want to keep your...
The South by Southwest Interactive Festival today announced the finalists for the 18th annual SXSW Interactive Innovation Awards, taking place the evening of March 17, 2015, on the sixth floor of the Hilton Austin Downtown. Previously called the SXSW Interactive Awards, the SXSW Interactive Innovation Awards ...
Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits to both the consumer and the brand – if it’s done right. But, marketers need to be careful they don’t take this valuable tactic too far and cross the...
Mobile usage has become an integral part of the path-to-purchase. Consumers are tapping into their smartphones at home, in store aisles, and on-the-go to read news, research products, compare prices, engage with brands and receive special offers and coupons.
But, marketers have to remember mobile is personal and is intended...
Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision...
Lest we forget, Facebook is an ad company first and foremost that earns a majority of its revenue through monetizing the content that people share with friends across its massive social network. (How else would it make money? Through Facebook Gifts? No.) So as a news and personal lifestyle...