Q: It was recently reported that Netflix subscriptions have surpassed cable subscriptions. What does this mean for advertisers? How should they adjust their approach to TV and video advertising in the wake of changing consumption habits?
A: In many ways, changing consumption habits has been a boon for advertisers. With...
Marketing is one of the most fluid disciplines out there—why? Because it ebbs and flows along with customer preferences and current technology trends, both of which are constantly changing.
Key traits of a good marketer include adaptability and flexibility, for this very reason. As we kick off the New Year...
Michael Kahn, Chief Executive Officer, Performics Worldwide, looks at VR, wearables and robots, oh my!
Adotas: What do you predict for virtual reality products and how can they be used by marketers to increase engagement and revenue?
Kahn: Virtual reality will move past use solely as a marketing tool and drive...
Targeted TV in A Digital World: Part 2--When Targeted TV data informs Supply Chain Management, retailers can make sure the right products reach the right audience.
Consumer research tells you a potential customer’s buying habits, economic status, even favorite news topics, and now those data points can be crossed with...
FORENSIQ PROJECTS IN-APP AD FRAUD WILL SURPASS $1 BILLION IN 2015
Forensiq, an ad fraud detection and prevention company, today, announced the findings of their recent study, uncovering a new type of ad fraud called “mobile device hijacking” which affects more than 12 million devices and 13% of global in-app...
Propel Media, Inc., formed by the January merger of Kitara Media Corp. and Future Ads LLC, announced that it achieved revenue of $21.5 million and adjusted EBITDA of $5.2 million in its first quarter as a combined public company bringing together online video, display and mobile advertising technology solutions...
It’s commonly assumed that creating effective video campaigns means spending big money. But what if I told you that you could spend a fraction of your budget while providing enormous value to your marketing campaign, customers, and end goal? Thanks to the constant evolution of technology and a grown-up...
A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant
As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep.
Before we get any further, I’m just going to say it: The days of siloed data are over. If you want to keep your...
The South by Southwest Interactive Festival today announced the finalists for the 18th annual SXSW Interactive Innovation Awards, taking place the evening of March 17, 2015, on the sixth floor of the Hilton Austin Downtown. Previously called the SXSW Interactive Awards, the SXSW Interactive Innovation Awards ...
Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits to both the consumer and the brand – if it’s done right. But, marketers need to be careful they don’t take this valuable tactic too far and cross the...