Q&A with Vicki Brakl, VP of Integrated Marketing, MNI Targeted Media Inc.
With more advertising channels than ever before, what role do traditional ad formats have in the marketing mix?
Of course, you’re not meant to answer a question with a question, but in this case, that may be the best way:...
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the various media platforms.
Attribution uses data...
Have there been any major mobile ad trends that absolutely dominated the industry in 2018? What’s surprised you the most?
You can’t talk mobile ad trends without mentioning the duopoly, and new triopoly with Amazon’s entrance into the fray. 2017 served as a year of growing pains for the Facebook...
By, Marty Krátký-Katz, co-founder & CEO at Blockthrough
1. GDPR enforcement will become more serious, and the enforcement bodies will get more stringent.
2. Google moving all ad products to a single domain will have wide-reaching implications to adtech ecosystem, privacy, consent, and independent data providers, still TBD.
3. The words “Legitimate...
Adotas presents a Q&A with William Gorfein, Founder of OTT/Streaming Audience Discovery Platform, PeerLogix to discuss insights into the growing usage and value of OTT Viewership Data.
Everyone is talking about the growth of OTT/Streaming content. What statistic or anecdote do you feel makes the argument most vividly?
I read...
By, Tom Sather
The big story for marketers in 2018 was around data protection and artificial intelligence. 2019 will most likely be a continuation of that theme, creating winners and losers for the AI future. Here’s what you need to know to be one of the winners in 2019.
In 2018,...
Kerry Bianchi, CEO of Visto talks "What's Hot for 2019 vs. That’s so 2018"
Goodbye Multichannel, Hello Omnichannel
How can you up your customer engagement game in the new year? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating...
By CEO Brian Bowman, Consumer Acquisition
Here’s a prediction for 2019: Facebook advertising will be even more competitive.
Not much of a revelation, is it? Facebook advertising has become more competitive every year. Thanks to new features like value bidding, Facebook now offers a palette of advertising tools that anyone...
By Lauren Hallanan, VP of Live Streaming at The Meet Group
How can live streaming benefit a YouTuber?
Marketers are increasingly turning to live streaming to broadcast events and promote their brands. If YouTubers can successfully learn how to add live streaming as an additional social media channel to their video...
By Matt Gilbert, CEO of Pepperjam
As the next chapter of affiliate marketing is written, flexibility will be a dominant theme. Answer the questions below based on your current state and your anticipated needs over the next 24 months. An honest assessment of these four primary drivers will put you in...