Spotlight
The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.
Trust Me – I’m a Professional … SEO
ADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO Action Plan is a strategic plan to achieve the ranking, traffic and return on investment objectives from the SEO campaign. Typically our SEO Action Plans are 90-days in duration, but [...] more...
Is green marketing here to stay?
ADOTAS — To answer this question there are several factors to consider. First, we must look through the consumer lens to evaluate the marketplace, consumer motivation and accessibility. Additionally, we need to understand how those factors impact the key players responsible for developing, distributing and promoting the products that fill [...] more...
Why We want Microsoft’s Bing to Succeed
ADOTAS — It’s been a long time since I have wanted a product to succeed as much as Microsoft’s Search Decision Engine Bing (excluding my clients’ products and Susan Boyle on Britain’s Got Talent, but that’s an issue for another bylined article). For the record, I don’t work for or with [...] more...
Debunking the Myths of Social Media Advertising
ADOTAS — Social media has revolutionized advertising in countless ways, and while industry grapples with the changing landscape, one thing is certain — new platforms require a new approach. In recent months, offer-based channels have been thrust into the spotlight, and into the middle of the lead quality debate. While some [...] more...
Google (Analytics) comes marching in. . .with you right behind
ADOTAS — Google Analytics is free—like nearly every other Google service except advertising on its search pages. Free is a magical word. It sprinkles fairy dust everywhere it goes. It can open the mind of even the stoniest corporate curmudgeon. It can spark a flicker of hope in even the most [...] more...
Why do performance marketers exist?
DM CONFIDENTIAL — So often we talk about our industry as though our existence makes complete sense, as though we have some inalienable right and unspoken reason for being. The truth is that for many of us, we found ourselves operating in a particular segment without much consideration for what factors [...] more...
FTC closely watching Google, Yahoo, Facebook and the Network Advertising Initiative
ADOTAS — Online advertising companies believe that voluntary standards are the best way to police tracking online, but the Federal Trade Commission might not be so sure.As a conclusion from speaking with to FTC Director Charles Harwood at the Tech Policy Summit last week, he believes users must be aware [...] more...
Adware: What Went Wrong?
DM CONFIDENTIAL — When adware companies make the news, rarely does the coverage discuss positive developments. As lightening rod for controversy, the stories of their transgressions receive much more attention than any relating to their potential thriving. Adware companies have raised a lot of money, made select people tons of money, [...] more...
Online Advertising 2.0 – The Six Rules of Social Media Engagement
ADOTAS — Social Media Is Different: Embracing social media and making it part of the overall marketing strategy rather than simply part of an experimental budget is all the rage these days. That is absolutely the right direction for agencies and advertisers to head, but they cannot lose sight of the [...] more...
Building Brands One Non-Branded Keyword at a Time
ADOTAS — I never believed search built brands until recently. To me brands are usually built by basic brand pillars or attributes such as service, quality or innovation, yet often comprise critically important differentiation intangibles such as feelings and experiences. These feelings and experiences are developed and communicated by brand advertisements. [...] more...
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Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
