Contributor: Kevin Jones, Senior Director of Media Buying at Digital Remedy
Where are advertisers failing when it comes to video optimization?
A missed opportunity for advertisers is sticking to one KPI and not worrying about a secondary one. If video completion rate (VCR) is performing well, but viewability is low (or vice...
Q&A with Jon Mottel, Director of Social Strategy at Undertone
What are your thoughts on the recent Instagram/Facebook outage? What impact did it have on your business?
Being in the ad technology space, we’re accustomed to the occasional outage or technology snafu that affects our day to day. This one specifically...
By Alex Timlin, VP, Retail & E-Commerce, Emarsys
Despite the seismic shift in the retail industry towards online shopping, brick-and-mortar stores still remain relevant. However, there’s an underlying problem that many of these stores are ill-equipped to handle the multifaceted nature of today’s multichannel, connected consumer. In order to address...
By Drew McLellan
When you work in digital marketing, perusing (and gleaning inspiration from) social platforms comes with the territory. But when even a tech columnist for the New York Times admits he needs a break from his phone — and from social media in general — participating online can suddenly feel like...
By Ajay Gupta, CEO of Stirista
Holiday marketing is a year-round sport.
The exceedingly profitable shopping rush for Black Friday, Cyber Monday and the holidays — spanning from early November to early January — is over for now. But it’s not like marketers aren’t still thinking about actionable next steps to glean...
Many email marketers are skeptical about using email marketing in the social media age. Marketers are not sure if they should invest in email marketing or focus on building their social media presence.
As far as the debate on “social media versus email marketing’ is concerned, you should certainly continue to...
By Mark Pearlstein, CRO at DoubleVerify
In late 2017, Bitcoin had a moment. The cryptocurrency hit a historic high of $20,000 and some were predicting it would keep going to $100,000 or even $1 million.
The irony was that the higher Bitcoin’s price rose, the less suited it became for its putative mission:...
By Brian Bowman, CEO of ConsumerAcquisition.com
Facebook initially launched Campaign Budget Optimization (CBO) a year ago with the intent to give marketers the option to allow machine learning to control their budget at the campaign level. When CBO is activated, marketers allow Facebook to automatically move the budget to the...
By Julie J. Neel
Anonymity on social media is something of a myth. When social media was just beginning, all users were essentially anonymous. However, as these platforms developed, the identities of users began to be revealed.
The de-anonymization is what helped platforms like Facebook take off. However with the...