Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Adknowledge Announces Launch of ‘AdStation International’

Written on: November 25th 2013 | AdotasWire

KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global extension of its previously U.S. only email network, which will cater to high-quality international advertisers and publishers. AdStation International will initially launch in the UK, with other countries being added [...] more...

Video Q&A: Emercury President Michael Batalha on Monetizing Email Blasts

Written on: October 23rd 2013 | Adotas

ADOTAS – We recently sat down for an interview with Michael Batalha (pictured), president of Emercury, an email marketing company that provides its clients with the ability to increase leads, build stronger relationships, and increase visibility and awareness, resulting in increased sales. Among the company’s products is Admailr, a proprietary technology [...] more...

VIDEO Q&A: Craig Swerdloff, CEO & Founder of LeadSpend

Written on: October 8th 2013 | Mike Daly

ADOTAS – We recently sat down with LeadSpend Co-Founder & CEO Craig Swerdloff to talk about the history of his company and the importance of email validation. LeadSpend is a data insights company that provides a hosted solution for identifying the validity of email addresses. Customers use it at [...] more...

Six Mistakes You’re Making with Landing Pages

Written on: June 7th 2013 | AdStation

ADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he is either going to go all the way or click away. After arriving on a page, it takes a customer about 5 seconds to make the decision. If your data [...] more...

Interview with Neustar AdAdvisor VP Paul McLenaghan

Written on: June 3rd 2013 | Adotas

ADOTAS – Data is at the heart of all phases of the marketing campaign cycle — planning, execution, interaction, and measurement. Marketers are still exploring the best ways to leverage third-party and in-house customer data across all of those phases to gain decision-driving insights and tangible results. Neustar AdAdvisor provides a [...] more...

An Interview with Jasper Mullarney, VP of Direct Response Advertising, Adknowledge

Written on: May 14th 2013 | Adotas

ADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only Google, Facebook and Microsoft’s Bing — and the largest among privately held digital advertising companies. A native of Wicklow, Ireland, Mullarney has 11 years of experience in online advertising. What’s your [...] more...

Video Q&A: Peter Klein of MediaWhiz

Written on: March 14th 2013 | Mike Daly

ADOTAS — Peter Klein, SVP of Media Services for MediaWhiz, answers questions about the state of affiliate marketing at the company’s New York office on March 1, 2013. About MediaWhiz MediaWhiz is an integrated digital media and performance marketing agency that helps brands engage, acquire and retain customers more profitably. MediaWhiz is [...] more...

Video Q&A: Alex Rowland of Alphabird

Written on: December 18th 2012 | Mike Daly

Alex Rowland, president of Alphabird, is interviewed via Skype by Adotas editor Mike Daly. About Alphabird Alphabird is a vertically integrated audience development and content monetization company with offices in San Francisco, Los Angeles, New York and Sydney. Alphabird serves leading advertisers and publishers around the globe in their quest for engaged [...] more...

Q&A with ShareThis SVP Marketing Jennifer Hyman: Demystifying Social for Brands

Written on: December 14th 2012 | Mike Daly

With the incredible ascent of social media and its influence on marketing, many brands continue to search for answers as to how best tap resources like Facebook, Twitter, Pinterest and Tumblr to their advantage. ShareThis provides solutions by enabling publishers and brands to add seemingly simple buttons to their websites [...] more...

Socialbakers’ Video Report Platform Takes the ‘Anal’ Out of Analytics

Written on: October 24th 2012 | Mike Daly

With all due respect to our readers who went to MIT, some of us, myself included, have never been anywhere near it. I’m a right-brain person, and as such, “data” and “analytics” are like some foreign-language words that have become ingrained in the American English vernacular. The two words combined [...] more...

Spotlight

Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...