Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Centriply, a New Media Solutions Company, Declares: Targeted TV is the New Cookie

Written on
July 30th 2015 | Adotas

Centriply, a new enterprise, was created to provide targeted TV media solutions using Big Data and scientific analysis. It combines traditional media strategy with cutting-edge, data-driven solutions. Taking advantage of advances in digital geo-fencing capabilities and granular TV targeting, the company makes it possible for agencies to scale their clients’ ... more...

“Mobile Device Hijacking”–A New Ad Fraud Tactic: Forensiq Reports

Written on
July 23rd 2015 | Adotas

FORENSIQ PROJECTS IN-APP AD FRAUD WILL SURPASS $1 BILLION IN 2015 Forensiq, an ad fraud detection and prevention company, today, announced the findings of their recent study, uncovering a new type of ad fraud called “mobile device hijacking” which affects more than 12 million devices and 13% of global in-app pre-bid ... more...

Propel Media Launches with Profitable First Quarter Earnings

Written on
May 20th 2015 | Adotas

Propel Media, Inc., formed by the January merger of Kitara Media Corp. and Future Ads LLC, announced that it achieved revenue of $21.5 million and adjusted EBITDA of $5.2 million in its first quarter as a combined public company bringing together online video, display and mobile advertising technology solutions for ... more...

High-End Video Production Doesn’t Mean Bigger or Better ROI

Written on
May 7th 2015 | Dror Ginzberg

It’s commonly assumed that creating effective video campaigns means spending big money. But what if I told you that you could spend a fraction of your budget while providing enormous value to your marketing campaign, customers, and end goal? Thanks to the constant evolution of technology and a grown-up consumer ... more...

Crossing the Channel Part 1: Digital Display Legos

Written on
January 27th 2015 | Katrin Ribant

A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep. Before we get any further, I’m just going to say it: The days of siloed data are over. If you want to keep your marketing ... more...

SXSW Interactive Innovation Awards Announce Nominees

The South by Southwest Interactive Festival today announced the finalists for the 18th annual SXSW Interactive Innovation Awards, taking place the evening of March 17, 2015, on the sixth floor of the Hilton Austin Downtown. Previously called the SXSW Interactive Awards, the SXSW Interactive Innovation Awards embraces ... more...

Predictive Personalization: How Far is too Far?

Written on
October 20th 2014 | Anusha Anand

Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits to both the consumer and the brand – if it’s done right. But, marketers need to be careful they don’t take this valuable tactic too far and cross the line ... more...

Consumers are Tapping into Smartphones, Why Aren’t Marketers?

Written on
August 26th 2014 | Doug Stovall

Mobile usage has become an integral part of the path-to-purchase. Consumers are tapping into their smartphones at home, in store aisles, and on-the-go to read news, research products, compare prices, engage with brands and receive special offers and coupons. But, marketers have to remember mobile is personal and is intended to ... more...

Yahoo’s Next Move: How the Acquisition of Flurry Amps up Mobile Ad Play

Written on
July 24th 2014 | Richard L. Tso

Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision to ... more...

Why Facebook Purchased LiveRail for over $400 Million

Written on
July 7th 2014 | Richard L. Tso

Lest we forget, Facebook is an ad company first and foremost that earns a majority of its revenue through monetizing the content that people share with friends across its massive social network. (How else would it make money? Through Facebook Gifts? No.) So as a news and personal lifestyle aggregator ... more...


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