Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Sponsormob Leads the Way Into RTB for Mobile

Written on: February 3rd 2012 | Brian LaRue

ADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by incessantly shifting trends. Founded in 2006 by CEO Peter Glaeser and COO Jet Patel (pictured), Sponsormob created the first CPA network for mobile, and now the company has rebranded itself, with [...] more...

AdTruth Holds On To Customer Trust

Written on: December 7th 2011 | Sarah Novotny

ADOTAS – Our “online world” is changing at an exponential rate, each minute of every day and right beneath our fingertips. Devices used every day to access the Internet or to develop and store data are no longer just impersonal fixtures on a desk in an office building, university or [...] more...

Sponsormob: Ahead of the Mobile Affiliate Curve

Written on: September 6th 2011 | Sarah Novotny

ADOTAS – Founded in 2006, Sponsormob is one of those rare companies that has really changed the landscape of online advertising. The firm is the first CPA Network for the mobile Internet. Having such a title is both exciting and daunting for a company to maintain. Speaking to cofounder and [...] more...

Affiliate Summit Confidential With Missy Ward

Written on: July 18th 2011 | Gavin Dunaway

ADOTAS – Beware, New Yorkers — the affiliates are coming, and they’re coming in droves. From August 21 to 23, around 4,000 representatives of the performance marketing industry are expected to descend upon the New York Hilton for Affiliate Summit East (register here), the 18th affiliate conference hosted by founders Missy [...] more...

GlobalSpec Brings Home Hot Leads for EdgeTech

Written on: September 14th 2010 | Gavin Dunaway

ADOTAS – When you’re a small manufacturing company in a tight environment like EdgeTech, every marketing dollar counts and every one must produce results. Unofficially, the developer of humidity-measuring equipment (such as hydrometers for marine vehicles) considers GlobalSpec its marketing team, as it has a proven track record of bringing [...] more...

Spotlight: Vulcan Spring Testifies to GlobalSpec’s Prowess

Written on: June 15th 2010 | Sarah Novotny

ADOTAS – With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec’s expertise in reaching engineers and designers online in the early stages of development to collaborate on custom steel springs. In the video below, Vulcan VP of Sales and Marketing Bob Gustafson details GlobalSpec’s multifaceted approach [...] more...

Q&A: TARGUSinfo Unleashes AdAdvisor Platform

Written on: May 18th 2010 | Sarah Novotny

ADOTAS - Tell us about the origins of TARGUSinfo. What compelled you to produce AdAdvisor by TARGUSinfo and what need in the industry has been fulfilled by it? TARGUSinfo was founded in 1993. The company’s mission has always been to deliver accurate and actionable attributes about consumers, in real time, [...] more...

Video Performance Network Makes Videos Accessible To All

Written on: March 23rd 2010 | Sarah Novotny

ADOTAS – Online advertising has been a continuously evolving frontier since its advent. True innovators provide solutions and become leaders in the industry. A firm that is emerging as such an innovator is Video Performance Network. Video Performance Network is the web’s first Video Revshare Network, bringing a whole new [...] more...

AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly

Written on: February 4th 2010 | Sarah Novotny

*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal and professional life in the middle and end of 2006. Having been both recently divorced from my ex-wife and laid off from my position during the acquisition of Siebel Systems [...] more...

Redefining Affiliate Marketing: Q&A With MediaTrust’s Peter Bordes

Written on: January 11th 2010 | Sarah Novotny

ADOTAS – In the dynamic world of online marketing, the reputation of affiliate marketing has been on a pendulum swinging from advertiser’s best friend to public enemy number one. MediaTrust is working hard to redefine affiliate marketing (now named performance marketing) and bring a consistent standard of integrity and excellence to [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Latest News

Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
ToneMedia Targets Customers Based on Music Tastes February 1st 2012 ADOTAS – Today ToneMedia launched its new ad platform, which [...] more »
Forrester Releases Wave Report on Cross Channel Campaign Management Tools February 1st 2012 ADOTAS – Late yesterday, Forrester Research released its new Wave [...] more »

News Archive

Features

Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
Taking Social Media Analytics to Fashion Week February 3rd 2012
Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt February 3rd 2012

Features Archive

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