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The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

Contributor: Kevin Jones, Senior Director of Media Buying at Digital Remedy Where are advertisers failing when it comes to video optimization?  A missed opportunity for advertisers is sticking to one KPI and not worrying about a secondary one. If video completion rate (VCR) is performing well, but viewability is low (or vice...
Q&A with Jon Mottel, Director of Social Strategy at Undertone   What are your thoughts on the recent Instagram/Facebook outage? What impact did it have on your business?  Being in the ad technology space, we’re accustomed to the occasional outage or technology snafu that affects our day to day. This one specifically...
By Alex Timlin, VP, Retail & E-Commerce, Emarsys Despite the seismic shift in the retail industry towards online shopping, brick-and-mortar stores still remain relevant. However, there’s an underlying problem that many of these stores are ill-equipped to handle the multifaceted nature of today’s multichannel, connected consumer. In order to address...
By Drew McLellan When you work in digital marketing, perusing (and gleaning inspiration from) social platforms comes with the territory. But when even a tech columnist for the New York Times admits he needs a break from his phone — and from social media in general — participating online can suddenly feel like...
Ray Kingman, CEO and founder of Semcasting, shares his insights on the growing trend of in-housing and how brands can take the power of attribution into their own hands and the important elements they need to keep in mind as they do. What do you think led to the growing...
By Ajay Gupta, CEO of Stirista Holiday marketing is a year-round sport. The exceedingly profitable shopping rush for Black Friday, Cyber Monday and the holidays — spanning from early November to early January — is over for now. But it’s not like marketers aren’t still thinking about actionable next steps to glean...
Many email marketers are skeptical about using email marketing in the social media age. Marketers are not sure if they should invest in email marketing or focus on building their social media presence. As far as the debate on “social media versus email marketing’ is concerned, you should certainly continue to...
By Mark Pearlstein, CRO at DoubleVerify In late 2017, Bitcoin had a moment. The cryptocurrency hit a historic high of $20,000 and some were predicting it would keep going to $100,000 or even $1 million. The irony was that the higher Bitcoin’s price rose, the less suited it became for its putative mission:...
By Brian Bowman, CEO of ConsumerAcquisition.com Facebook initially launched Campaign Budget Optimization (CBO) a year ago with the intent to give marketers the option to allow machine learning to control their budget at the campaign level. When CBO is activated, marketers allow Facebook to automatically move the budget to the...
By Julie J. Neel Anonymity on social media is something of a myth. When social media was just beginning, all users were essentially anonymous. However, as these platforms developed, the identities of users began to be revealed. The de-anonymization is what helped platforms like Facebook take off. However with the...
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