Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

OPINION: No One Is Watching Your Video Ads

Written on: February 27th 2014 | Irfon Watkins

ADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are opting to watch and listen to their preferred content. For publishers, it has gone from an added extra on their site, to an integral part of their content offering. Eighty-six [...] more...

Olympics, I Love You, But Your Online Experience Was Bringing Me Down

Written on: February 26th 2014 | Basho Mosko

ADOTAS – I’m a huge fan of live sports in general, but the drama and excitement of the Olympics takes it to another level altogether. Every two years I’m delighted by the privilege to spend two weeks watching the best athletes on Earth competing against each other in sports I [...] more...

5 Successful Marketing Methods in the New Age of Digital Consumption

Written on: February 25th 2014 | Eric Schiffer

ADOTAS – There are now more places than ever before not just any eyeballs, but the right eyeballs. Clicks are now but one type of measurement at our disposal. Nielsen ratings are passé due to DVRs, web viewing, smart phone, and large public viewings. When we talk to our clients, [...] more...

EXCLUSIVE: An Inside Look Into AdStation’s Products and Business Strategies for 2014

Written on: January 8th 2014 | Adotas

ADOTAS – AdStation, Adknowledge’s email channel, recently invited us over to share with us their plans and products for 2014. What follows is a firsthand account of what we learned during our visit. To begin with, AdStation is launching new products in 2014 while simultaneously taking all of their email offerings [...] more...

Adknowledge CPM Email Advertising Showing ‘Google-Like’ Results

Written on: December 16th 2013 | AdotasWire

KANSAS CITY, Mo., December 16, 2013 (ADOTAS) – Adknowledge’s email channel, AdStation, has announced CPM-based pricing for email advertisers and it looks like it’s really worth taking a look at. Highly targeted to specific audience segments, AdStation mailings are thus far generating ROI beyond that of paid search, including Google! Check [...] more...

Adknowledge Announces Launch of ‘AdStation International’

Written on: November 25th 2013 | AdotasWire

KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global extension of its previously U.S. only email network, which will cater to high-quality international advertisers and publishers. AdStation International will initially launch in the UK, with other countries being added [...] more...

Video Q&A: Emercury President Michael Batalha on Monetizing Email Blasts

Written on: October 23rd 2013 | Adotas

ADOTAS – We recently sat down for an interview with Michael Batalha (pictured), president of Emercury, an email marketing company that provides its clients with the ability to increase leads, build stronger relationships, and increase visibility and awareness, resulting in increased sales. Among the company’s products is Admailr, a proprietary technology [...] more...

VIDEO Q&A: Craig Swerdloff, CEO & Founder of LeadSpend

Written on: October 8th 2013 | Mike Daly

ADOTAS – We recently sat down with LeadSpend Co-Founder & CEO Craig Swerdloff to talk about the history of his company and the importance of email validation. LeadSpend is a data insights company that provides a hosted solution for identifying the validity of email addresses. Customers use it at [...] more...

Six Mistakes You’re Making with Landing Pages

Written on: June 7th 2013 | AdStation

ADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he is either going to go all the way or click away. After arriving on a page, it takes a customer about 5 seconds to make the decision. If your data [...] more...

Interview with Neustar AdAdvisor VP Paul McLenaghan

Written on: June 3rd 2013 | Adotas

ADOTAS – Data is at the heart of all phases of the marketing campaign cycle — planning, execution, interaction, and measurement. Marketers are still exploring the best ways to leverage third-party and in-house customer data across all of those phases to gain decision-driving insights and tangible results. Neustar AdAdvisor provides a [...] more...

Spotlight

OPINION: No One Is Watching Your Video AdsADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are [...] more...