Consumers’ attention is spread across increasingly more channels every year — in 2012 people had an average of 3 social media accounts, in 2016 they have an average of 7. Additionally, a recent Microsoft report showcases user action is down to 8 seconds — yikes! No wonder brands face an...
Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video Innovid, the world’s leading video marketing platform, today announced the release of a report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” The report presents the...
Eder Holguin (pictured left) is the CEO of OneQube.com and co-founder of LiveVote.com. Eder talks about the intersection of content, community and commerce.  As the digital world continues to grow and evolve, one thing is certain: Brands and marketeres need to adapt or fail in their marketing efforts. With so many...
Adotas talks with Sree Nagarajan, CEO of Affinity Answers. Q: Lots of marketers use social actions such as Facebook "likes" as a show of interest in brands. How does social "affinity" differ? A: Social affinity is designed to predict and quantify audiences that are in the 'pre-intent' phase - that place...