Adotas talks with Sree Nagarajan, CEO of Affinity Answers.
Q: Lots of marketers use social actions such as Facebook "likes" as a show of interest in brands. How does social "affinity" differ?
A: Social affinity is designed to predict and quantify audiences that are in the 'pre-intent' phase - that place...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.