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ADOTAS – Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all three mediums are either dead or dying. Just as CDs replaced tapes as a more efficient means of playing music, and digital files replaced CDs to do the same,...
When an ad vendor promises a revenue guarantee for any amount of your publishing inventory, by all means you should take it. However, you should consider a few few things when accepting guarantees. Here are five things to consider when dealing with native inventory: 1. What is your revenue share with...
ADOTAS – Last year was marked by an influx of acquisitions in the ad tech world, a trend that can be largely attributed to the not-always-true notion that a new technology must be offering something innovative and unique to the marketplace, so it must be acquired to serve as...
Alright, so I’m an account executive (AE). Yes, I’m the person who hunts you down, Mr. or Ms. Media. To build relationships and make money together, that is – which is all fine and good, unless you say, “No.” “No” to me? No big deal – let’s keep in...
- by Slaven Radic, CEO of Tapstream It’s predicted that by 2017, there will be 4.4 billion app users worldwide and 200 billion app downloads. This growth has hardly gone unnoticed, and today, most companies, regardless of the industry, have a mobile strategy to respond to the growing importance of mobile...
ADOTAS — Strong marketing strategies attract attention and build the brands we know. Good marketing practices bring in valuable partners and new customers. Both approaches encourage existing customers to deepen their commitment to a brand.  But marketing alone doesn’t drive a business. If something goes wrong in the behind-the-scenes...
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