Love ‘em or hate ‘em you have to give credit to the NASCAR folks – they do a heck of a job marketing. It used to just be a southern thing but NASCAR has grown into a national sport. Although attendance numbers at events have somewhat declined in recent...
1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate "In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing...
ADOTAS – In 2013, 1 in 5 dollars spent in display went to RTB, which helps explain how programmatic spending reached over $3 billion dollars last year. Budgets from advertisers and agencies are increasingly going programmatic and predicted to increase by 38.4% this year. This strong push to programmatic has...

Don’t Be That Guy (or Bot)

We work in an electronic industry, and as such, one might think that email would be an appropriate form of communication. At least that's the notion with which I decided today to reach out to some prospective new industry contacts and apprise them of available editorial opportunities at Adotas. Imagine,...
ADOTAS -- In true microblogging fashion, Twitter recently announced its IPO with a 140-character tweet. Over 200 million people use the communication tool globally, and while the IPO has been expected for years, Twitter is only now taking advantage of its positive revenue from advertising. Bringing back the tech sector? Twitter’s...
ADOTAS -- According to analytical firm Custora, customer purchase through email has increased to almost 7 percent in the last four years. They further concluded that email (with 0.88 percent) was 40 times more effective than Facebook and Twitter (0.01 percent each) at acquiring e-Commerce customers. Only an insignificant...
ADOTAS -- When Mark Twain was at a meeting of the Society of the Army of the Tennessee on November 12, 1879, he proclaimed, “I never could make a good impromptu speech without several hours to prepare it.” We live in a real-time...