ADOTAS -- Today, we sought responses from our community of industry experts to the following Burning Question: "What do you think of the new Google Preferred ad program for YouTube, which it announced with great fanfare last week at  Digital Content Newfronts 2014?" Here's how they responded: “The announcement of Google Preferred...
ADOTAS -- Marketers and their respective ad agencies will increasingly be on the lookout for new ways to reach target audiences, as well as properly track and attribute engagement for digital media investments. This is largely the result of increased consumer cookie deletion as well as browsers such as...
EDITOR'S NOTE: This article, originally published on March 7, 2013, placed at No. 8 in our 20 most popular articles of the year. ADOTAS -- With all the news about the trouble that Groupon is having in the marketplace, Amazon has stepped up its strategy to provide local deals to...
ADOTAS EXCLUSIVE -- Creating things for the Web is interesting because so many different things are possible. Creating things for the Web is hard because so many different things are possible. Creating things for the Web, especially in today’s advertising environment, pretty much always involves explaining to someone (clients,...
If you sell content, media or applications online, I have good news, and I have bad news. The good news is that it turns out consumers will pay for it! Woo-hooo! The bad news is that they won’t pay money, just attention. The media sages and digerati are all a-Twitter with commentary...
ADOTAS -- There may still be more commercials on TV than on the Web, but online video ads are encroaching on TV’s advertising dollars as the potential viewers rival prime-time audiences and quality content increases. Television remains the dominant advertising medium in the U.S, but it’s starting to lose its...
ADOTAS -- Here are 10 predictions that we feel will be essential for digital marketers to keep top of mind in the year ahead: 1. Multi-platform consumers and advertising will be supported by Cookie+ data Consumers continue to utilize a combination of devices throughout the day –...