ADOTAS – Apps continue to rise in popularity. It seems as though there are apps for everything these days, from utility apps that help make people’s lives easier like Mint, which aggregates bank account balance; weather apps that incorporate social elements and crowdsourced reporting; and even ones that help users identify...
ADOTAS – As brands and publishers come to grips with the recent proliferation of Real-Time Bidding (RTB) for digital and mobile advertising, many in the business are left wondering what the benefits and concerns are for both brands and publishers. Traditionally, advertisers committed to budgets based on assumptions – how...
ADOTAS EXCLUSIVE -- The digital marketing landscape is rapidly changing. Consumers are less loyal to brands and more trusting of one another because of increasingly disruptive methods used in traditional marketing campaigns. Digital marketers must tread very carefully if they don’t want to make the same mistakes. Consumers are no...
ADOTAS -- Is the day coming when we’re going to earn raises for re-tweets? Savvy brands like Dell, Oracle, Intel and Accenture think the future of marketing is on social media and their best advocates are their own employees, but the move to employee...

Is Influence Dead?

ADOTAS — There’s been a lot of talk about social media influence and its role in the new consumer decision journey.  Big brands are not only buying into the concept of leveraging people with influence, but are serious money. From Polaroid actually hiring Lady Gaga(pictured) to a study showing that...
ADOTAS -- In a guest post on AllThingsD titled "How $10 Million Can Lose You $250 Million," Raj De Datta (pictured), CEO of cloud marketing platform BloomReach, asserts that mobile should not be considered a channel unto itself, but rather the connective tissue that binds together all marketing efforts. "...
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