“Don’t fence me in” is the mindset of most marketers and creative members of your team. The last thing we typically want is to have boundaries on our time, creativity and choices. Boundaries, however, are what keep you and I focused on the business of marketing and others focused...
ADOTAS – Keyword targeting is held up as the gold standard for understanding content. But is it true? To find out, I decided to test this longstanding notion to see if it still holds up. Note: This is also a story about using...

NebuAd Predictions For 2008

With the busy holiday season behind us, and as our families clean up the decorations, and our finance departments reconcile the Actions and Dollars from what I hope was as great a season for all of you as it was for my family and for NebuAd, I wanted to...
Over the past few years, remnant inventory has become a larger and larger piece of the pie. At the same time, this inventory is sold for less and less money as real-time bidding (RTB) and other technologies drive down prices. Today, 13% of the almost $15 billion dollar digital display...
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker ADOTAS EXCLUSIVE -- This quintessential quote about advertising raises a compelling question: What’s a brand ad really worth? Before now, we have never had a quantifiable answer. For the past half century,...
ADOTAS -- Tablets are big business. According to Forrester, 375 million tablets will be sold worldwide in 2016 and 760 million will be in use overall, which is over 10 percent of the world population. Furthermore, while tablet sales are expected to surge by nearly 70 percent, shipments of...
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