King of Traffix

If you attend Affiliate Summit, you should have come across a company called Hot Rocket Marketing and their affiliate network RocketProfit.com. Then again, given their low key demeanor, you might not have. At Affiliate Summit they had a booth and helped sponsor the blockbuster party, but they did that,...
I recently read an article online about how advertising is now experiencing a user revolution with consumers taking more control of branding and content. As someone who began their career in advertising, I will admit that it is harder to impact consumers today because of the sheer number of marketing...

Google CPA Optimizer

Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than a billion dollars each month from advertisers paying pennies per click to tens of dollars....
There are two types of pilots: sight-based, those that fly by line of sight and instrument-rated, those that fly based on the proper reading of instruments. The history of advertising has dictated that the measurement of media be based on reach and frequency and this process has largely led advertisers...
If you follow the public companies within the Internet advertising space, you should have some familiarity with the rise and fall of Valueclick. The stock went from around $13 in the middle of 2006, doubled within five months before the start of this year, and then added roughly 30%...