We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here's what they had to say: "There’s a lot here that I agree with, particularly how search will grow and drive mobile revenue over the short...

Ad Sales People – Wake Up!

As salespeople, we hear this put-off so many times that you’d think we’d be masters at dealing with it, and yet that’s rarely the case. Most of us falter, saying “Well, why don’t I give you a call next week?” We tell our manager that everything looks good; the...
ADOTAS -- Hispanic Heritage Month, which ran this year from September 15 to October 15, is designed to celebrate the unique contributions of the Hispanic American community. But are we as marketers doing all that we can to ensure Hispanics are being recognized as unique consumers as well? An...
Facebook's introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here's what a few of them had to say: “At this point, I'm unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market...

Affiliate Management 102

In June we wrote an article inspired by some of the most important people in the direct marketing space, account managers. As I wrote then, I still remember my entry into the online space. I was asked whether I wanted to do media buying or become an account manager,...
ADOTAS -- According to analytical firm Custora, customer purchase through email has increased to almost 7 percent in the last four years. They further concluded that email (with 0.88 percent) was 40 times more effective than Facebook and Twitter (0.01 percent each) at acquiring e-Commerce customers. Only an insignificant...
ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of...
ADOTAS -- “Programmatic.” Publishers have a love-hate relationship with this word. On the one hand, programmatic channels help sell unsold ad inventory. On the other hand, introducing third parties into online ad sales opens the door for potential data leakage (the collection and usage of consumer behavioral data without the...
It’s no wonder marketers have placed such great emphasis on social media marketing —consumers currently spend more time on social networks than on any other site on the Web. Today, social media marketing ranges from banner ads on Facebook to activating influencers to do their job – influence! To...
ADOTAS -- Automation is redefining the ad industry, but a primary concern for advertisers is relying on computer algorithms to determine the best placement for ads online. With ad fraud and botnet traffic on the rise, some ad networks are rife with questionable websites that may appear to yield...