ADOTAS -- Facebook today rolled out its new ad structure, which it announced last week. The new format, which is intended to "make it easier for advertisers of every size to organize, optimize and measure their ads," is explained in the graphic below: Here's...
ADOTAS -- The best brand advertisers are typically eager to take advantage of new marketing medium ... but how can they tell which will be powerful engines of ROI and which will disappoint? Take Pinterest for example. Pinterest is now the third-largest social network, behind Facebook and Twitter, and is...
ADOTAS -- Marketers take note, you're about to get a lesson in advertising. Featuring an incredible initiative from Durex, a short film from Wes Anderson and Kmart's new definition of Jingle Bells, this week's selection shows the most sharable content can come in all shapes and sizes. So spit out your gum, sit...
The U.S. marketing pioneer John Wanamaker mused in 1902, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” This famous quip went on to become a popular cliché in modern advertising. But with millions of dollars being spent on mining and understanding...
Recently, Integral Ad Science surveyed members of the online advertising industry – including agencies, brands, DSPs, networks, publishers, and trading desks – to better understand their concerns for the year ahead. Not surprisingly, ad fraud topped the list. All agree that it’s a significant...
ADOTAS -- When I think of mobile, I think of omnipresence, and then I think of opportunity. By 2014, half of the US will use smartphones and nearly half (45%) will use tablets. Rapid smartphone and tablet adoption has significantly altered the ways in which consumers think about, research...
ADOTAS -- For website publishers, Google Analytics is a boon --  one of the only free tools that provides detailed insights about inbound web traffic and page views. But in late October, Google apparently went “dark” on providing its free data, removing access to the keywords people used in...
ADOTAS – If there’s one device trend that describes our era, it’s the decline of stationary computing (desktops and most laptops) and the rise of mobile devices, with the promise of the Internet of the Things not far behind. While it has clear implications for consumers, this trend of...
ADOTAS -- The mobile advertising space is very complicated and fragmented. This Mobile LUMAscape shows exactly what I mean. There are so many specialized vendors, which creates problems as well as opportunities for advertisers, publishers, and marketers in the mobile space. Even for savvy marketers, distinguishing your RTB from...
ADOTAS -- The online advertising industry is constantly searching for ways to make advertising more effective and more efficient. Essentially, we always want to find ways to make more money while investing fewer resources on the front end. As such, we have sought to improve delivery methods, relevance, flexibility,...
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