Podcasting Is For Everyone

Three years ago, podcasting was in its infancy. Former MTV VJ, Adam Curry and blog hero, Dave Winer, had popularized the technology and the concept that made it all possible. There were only a handful of shows in existence at that time and, truth be told, the content and...
ADOTAS -- Volkswagen sends out a memorable message, "Assassin's Creed" is revolutionized and top footballers get animated for the World Cup. Yep, it's just another week in AdLand. So which ads have been setting the global web alight over the last seven days? Here are our five picks. Enjoy! 5. Volkswagen: "Eyes...
These days, to say that any kind of marketing discipline is “all about the data,” might be met with a resounding “duh!,” but in reality, we’re still getting our arms around what we can actually do with all the data that exists about our customers. Digital marketers in both...
ADOTAS -- Marketers today are apparently very high on hashtags. This ubiquitous symbol made popular by Twitter has quickly become a staple in commercials and online campaigns as a way to inject a bit of social engagement into the mix. But while hashtag usage has hit an all-time high,...
ADOTAS -- These days, most marketers realize their careers depend on their ability to be as analytical as they are creative. The problem is that they’re inundated with options for so-called data analysis: content management systems, e-commerce, Big Data analytics tools, etc. etc. etc. The reality is that marketers...
With the Democratic and Republication conventions behind us and the US Presidential election campaigns accelerating into the home stretch, I thought it would be a good time to see what lessons marketers can learn from the respective campaign's marketing efforts. In 2008, the Obama campaign launched what was the first...
A post about a change in Verizon's terms of service showed up in my Facebook News Feed this morning. It concerned the wireless provider's sharing of Customer Proprietary Network Information (CPNI) data with third parties, and was linked to an article on Ars Technica explaining what information would be...
ADOTAS (3rd of 5 parts) -- Consider this hypothetical scenario: A brand wants to increase product sales, so its agency sets up a conversion-focused campaign through programmatic media buying. Performance slows within a number of days, with conversions plateauing and then decreasing. Because the ad targeted consumers at a...
1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: "Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help...
This years ad:tech show in New York will be a bit different from year's past. Because the show has grown so much over the past several years, it's stretching its current venue, the New York Hilton, to the limit. The length of the show has been increased from two...